Manager, Content Strategy & Insights

PIMCO; New York (NY); On-site; USD 120,000 - 130,000; Full time

Job summary

PIMCO is seeking a strategic Manager, Content Strategy & Insights to shape how we tell investment stories across channels. You will translate complex themes into compelling narratives, partner with investment teams and regional marketing, and drive AI-enabled improvements in content creation and distribution.

The role blends content strategy, audience intelligence, measurement, and cross-functional collaboration to deliver measurable business impact and scalable content programs for our clients

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Finance or related field; CFA/CAIA or MBA preferred.
• 5-8 years of experience in content marketing, product marketing, investment marketing, strategy, or related disciplines within asset management or financial services.
• Strong analytical, strategic, and project management capabilities.
• Excellent writing, presentation, and executive communication skills.

Responsibilities

• Develop and execute integrated content strategies aligned with business objectives and client needs.
• Translate investment concepts into narratives, thought leadership programs, and campaigns.
• Lead content planning across owned, earned, social, digital, and event channels.
• Measure content performance and optimize campaigns across channels.
• Partner with digital marketing and analytics to improve content discoverability and AI-enabled workflows.

Skills

Content marketing

Strategic thinking

Analytics

Executive communication

Project management

Education

Bachelor's degree in Marketing/Communications/Finance

CFA/CAIA/MBA preferred

Tools

Content CMS

Analytics platforms

Marketing tech

AI tools

Job description

PIMCO is a global leader in active fixed income with deep expertise across public and private markets. We invest our clients’ capital across a range of fixed income and credit opportunities, leveraging our decades of experience navigating complex debt markets. Our flexible capital base and deep relationships with issuers have helped us become one of the world’s largest providers of traditional and nontraditional solutions for companies that need financing and investors who seek strong risk-adjusted returns.Since 1971, our people have shaped our organization through a high-performance inclusive culture, in which we celebrate diverse thinking. We invest in our people and strive to imprint our CORE values of Collaboration, Openness, Responsibility and Excellence. We believe each of us is here to help others succeed and this has led to PIMCO being recognized as an innovator, industry thought leader and trusted advisor to our clients.Role OverviewWe are seeking a strategic and analytically driven Manager, Content Strategy & Insights to help shape the future of content marketing at PIMCO. This role combines content strategy, audience intelligence, performance measurement, competitive insights, and AI-enabled innovation to help drive greater business impact from PIMCO's thought leadership and content ecosystem.The ideal candidate is a strong marketer, communicator, and problem solver who can translate complex investment themes into compelling content strategies, synthesize data into actionable recommendations, and develop scalable approaches that improve how content is created, distributed, discovered, and optimized.This individual will serve as a strategic partner across investment teams, channel marketing, digital marketing, and regional marketing teams while leading initiatives that connect content strategy, measurement, technology, and AI-driven capabilities into a cohesive operating model.Key ResponsibilitiesContent strategy & Narrative developmentPartner with investment teams, product marketing, and marketing stakeholders to develop content strategies aligned with business objectives and client needs.Translate complex investment concepts into compelling narratives, thought leadership programs, and integrated content campaigns.Support content planning across owned, earned, social, digital, and event channels.Leverage audience insights and market intelligence to inform editorial priorities and content investment decisions.Audience, Market & Competitive IntelligenceDevelop frameworks for understanding client interests, audience engagement patterns, and emerging content consumption behaviors.Conduct competitive and market intelligence analyses to identify changes in competitor positioning, messaging, content formats, and distribution strategies.Synthesize industry, client, and performance signals into strategic recommendations that inform content priorities and marketing decisions.Serve as a source of insight on content innovation and best practices across financial services and adjacent industries.Measurement, Optimization & DiscoverabilityEstablish and maintain measurement frameworks that connect content activity to business outcomes.Evaluate content, campaign, and channel performance to identify opportunities for optimization.Develop executive-level performance summaries and communicate recommendations to senior stakeholders.Partner with digital marketing and analytics teams to improve content discoverability across search, AI-powered search experiences, and emerging content discovery platforms.Monitor evolving trends in search, AI discoverability, and content consumption and recommend strategic adaptations.AI Innovation & EnablementEvaluate and implement AI-enabled workflows that improve efficiency, quality, and scalability.Develop repeatable processes that combine human expertise with AI-enabled automation.Partner across marketing teams to identify opportunities to leverage AI for research, content development, audience insights, and workflow optimization.Support the adoption of new technologies, tools, and best practices that strengthen marketing effectiveness.Qualifications5-8 years of experience in content marketing, product marketing, investment marketing, strategy, or related disciplines within asset management or financial services.Strong understanding of financial markets, investment concepts, and client communications.Demonstrated success developing and executing integrated marketing and content strategies.Experience leveraging data, audience insights, and market intelligence to inform decision-making.Strong analytical, strategic, and project management capabilities.Excellent writing, presentation, and executive communication skills.Experience with content management systems, analytics platforms, marketing technologies, and emerging AI capabilities.Bachelor's degree in Marketing, Communications, Business, Finance, or related field; CFA, CAIA, or MBA preferred.PIMCO follows a total compensation approach when rewarding employees which includes a base salary and a discretionary bonus. Base salary is the fixed component of compensation that is determined by core job responsibilities, relevant experience, internal level, and market factors. The discretionary bonus is used to award performance and therefore is determined by company, business, team, and individual performance.Salary Range: $ 120,000.00 - $ 130,000.00Equal Employment Opportunity and Affirmative Action StatementPIMCO recruits and hires qualified candidates without regard to race, national origin, ancestry, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender (including gender identity and expression), age, military or veteran status, disability (physical or mental), any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity and affirmative action, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other basis such as medical condition, or marital status under applicable laws.Applicants with DisabilitiesPIMCO is an Equal Employment Opportunity/Affirmative Action employer. We provide reasonable accommodation for qualified individuals with disabilities, including veterans, in job application procedures. If you have any difficulty using our online system due to a disability and you would like to request an accommodation, you may contact us at 949-720-7744 and leave a message. This is a dedicated line designed exclusively to assist job seekers with disabilities to apply online. Only messages left for this purpose will be considered. A response to your request may take up to two business days.