Manager, Content Marketing

Stantec; Denver (CO); On-site; USD 126,000 - 189,000; Full time

Benefits offered by this job

Health benefits

Dental plan

Vision plan

Retirement plan

Employee stock program

Paid time off

Job summary

Stantec is seeking a Content Marketing Manager to lead the enterprise content marketing capability. You will set strategy, editorial direction and governance for priority stories and expertise across the organization.

You will translate enterprise priorities into a clear content agenda, advise senior leaders, and drive high-value programs. Build a high-performing team and partner with marketing, PR and creative to amplify performance.

Qualifications

• Degree or equivalent in marketing, communications, journalism, English, or related discipline.
• 10+ years of progressive content marketing, editorial or communications experience.
• Experience leading content strategy and specialist talent.
• Proven success with enterprise or organization-wide content initiatives.
• Experience managing resources, partners and budgets.

Responsibilities

• Set enterprise content marketing strategy and editorial direction.
• Translate priorities into a clear content agenda.
• Advise senior leaders and influence high-value content programs.
• Lead audience-led storytelling across projects, expertise and perspectives.
• Develop content propositions, thought leadership and editorial programs.
• Set quality standards and governance for content.
• Establish operating model, workflows and resource allocation.
• Collaborate with marketing, digital ops, PR and creative teams.
• Build and coach a high-performing content team.
• Partner with stakeholders as a member of the Enterprise Digital Marketing leadership.

Skills

Editorial judgment

Storytelling

Strategic thinking

Commercial acumen

Leadership

Stakeholder management

Content strategy

Editorial governance

SEO awareness

AI in content workflows

Education

Marketing/Communications degree

10+ years content marketing experience

Experience leading content teams

Enterprise/content strategy experience

Budget and partner management

Tools

SEO tools

Content management systems

Job description

At Stantec, we have some of the world’s leading professionals passionate about enabling our business to be its best. Our business teams include finance, procurement, human resources, information technology, marketing, corporate development, HSSE, real estate, legal, and practice services. We bring diverse backgrounds, skills, and expertise and create a caring culture where everyone can thrive. Through teamwork and collaboration, we’re building a stronger, more resilient Stantec every day.

Your Opportunity

The Content Marketing Manager leads Stantec’s enterprise-wide content marketing capability, setting the strategy, operating model and editorial direction for how priority stories, expertise and perspectives are identified, developed and brought to life.

Your Key Responsibilities

• Set and lead the enterprise content marketing strategy, aligning content priorities with brand, reputation, audience and business objectives.

• Translate enterprise, regional, business line and sector priorities into a clear and prioritized content agenda.

• Act as a trusted strategic advisor to senior marketing and business leaders, influencing priorities and shaping high-value content programs.

• Lead an audience-led, story-first approach to identifying, assessing and developing compelling stories across Stantec’s people, projects, expertise, research and market perspectives.

• Lead the development of content propositions, narrative frameworks, thought leadership and high-profile editorial programmes.

• Serve as the senior editorial authority for strategically important content, setting standards for quality, accuracy and brand consistency.

• Establish the operating model, governance, standards and workflows required to deliver high-quality content efficiently and at scale.

• Lead prioritization and resource allocation, applying strong editorial and commercial judgment to focus investment on the highest-value opportunities.

• Partner with Performance Marketing, Digital Operations, PR and Creative to strengthen content planning, activation, amplification and performance.

• Lead, develop and inspire a high-performing specialist team, building capability through coaching and development.

• Build strong partnerships with senior stakeholders across the organization and contribute as a member of the Enterprise Digital Marketing leadership team.

Your Capabilities and Credentials

• Outstanding editorial judgment with exceptional writing, editing, interviewing and storytelling skills.

• Strong strategic and commercial thinking, with the ability to connect content decisions to audience and business value.

• Deep understanding of contemporary content marketing, editorial strategy and digital storytelling.

• Strong people leadership, stakeholder management, prioritization and influencing skills.

• Proven ability to advise, influence and constructively challenge senior leaders and build alignment across a matrixed organisation.

• Ability to navigate ambiguity, competing priorities and complex business needs while maintaining clear strategic direction.

• Ability to build scalable processes and ways of working while preserving creativity and editorial quality.

• Working knowledge of SEO, audience insights, content performance and the responsible use of AI in content workflows.

• Strong change leadership skills with a focus on collaboration, accountability and continuous improvement.

Education and Experience

• Degree or equivalent experience in marketing, communications, journalism, English, content strategy or a related discipline.

• 10+ years of progressive experience in content marketing, editorial, journalism, communications or a related discipline, ideally within a complex B2B, professional services, agency or similarly matrixed environment.

• Significant experience leading content strategy, editorial or content marketing teams and developing specialist talent.

• Demonstrated success developing and executing enterprise or organization-wide content strategies connected to audience, brand, reputation and business objectives.

• Experience building, evolving or transforming content capabilities, operating models and ways of working.

• Strong track record of translating complex subject matter and expert perspectives into differentiated, credible and compelling content.

• Experience managing resources, external partners and budgets against strategic priorities.

Pay Range

Locations in CO, HI, IL, MD & Various CA, CT, NJ, VA Areas-$126,300.00 - $189,400.00 Annually

Pay Transparency

In compliance with pay transparency laws, pay ranges are provided for positions in locations where required. Please note, the final agreed upon compensation is based on individual education, qualifications, experience, and work location. At Stantec certain roles are bonus eligible. Actual compensation for part-time roles will be pro-rated based on the agreed number of working hours per week.

Benefits Summary

Regular full-time and part-time employees (working at least 20 hours per week) will have access to health, dental, and vision plans, a wellness program, health care spending account, wellness spending account, group registered retirement savings plan, employee stock purchase program, group tax-free savings account, life and accidental death & dismemberment (AD&D) insurance, short-term/long-term disability plans, emergency travel benefits, tuition reimbursement, professional membership fee coverage, and paid time off.

Temporary/casual employees will have access to group registered retirement savings plan, employee stock purchase program, and group tax-free savings account.

The benefits information listed above may not apply to union positions because benefits for such positions are governed by applicable collective bargaining agreements.

Primary Location: United States | FL | Miami

Other Locations: United States | CO | Denver

Organization: BC-2094 Marketing & Comms-US

Employee Status: Regular

Management Level: Midlevel manager

Business Justification: New Position

Travel: No

Schedule: Full time

Stantec provides equal employment opportunities to all qualified employees and applicants for future and current employment and prohibit discrimination on the grounds of race, colour, religion, sex, national origin, age, marital status, genetic information, disability, sexual orientation, gender identity or gender expression. We prohibit discrimination in decisions concerning recruitment, hiring, referral, promotion, compensation, fringe benefits, job training, terminations or any other condition of employment. Stantec is in compliance with laws and regulations and ensures equitable opportunities in all aspects of employment. At Stantec we are committed to ensuring our recruitment process is accessible to all. If you require reasonable adjustments to be made during the recruitment process then please inform a member of our Talent Acquisition team.