Manager, Communications and Digital Content Operations

George Mason University; Fairfax (VA); Hybrid; USD 60,000 - 90,000; Full time

Job summary

George Mason University is seeking a Manager, Communications and Digital Content Operations to oversee the operational backbone of its communications strategy. This hybrid eligible role requires coordinating internal and external campaigns, managing editorial calendars, and ensuring brand integrity.

Successful candidates will demonstrate experience in project management, particularly within higher education or nonprofit environments. Additionally, a Bachelor's degree in a relevant field and strong communication skills are essential.

Qualifications

• 3-5 years of experience in project management or creative operations.
• Proven ability to manage editorial calendars and content lifecycles.
• Advanced proficiency in project management software.

Responsibilities

• Architects and manages the lifecycle of communications.
• Coordinates high-profile campaigns and initiatives.
• Acts as a guardian of brand integrity across all content.

Skills

Project Management

Content Management

Communication

Attention to Detail

Problem-Solving

Education

Bachelor's Degree in Communications, Journalism, Marketing, Business Administration, or related field

Tools

Wrike

Asana

Microsoft Office

Google Workspace

Job description

Manager, Communications and Digital Content Operations

Department: Office of University Branding

Classification: Public Relations & Mktg Spec 3

Job Category: Classified Staff

Job Type: Full-Time

Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)

Location: Fairfax, VA

Workplace Type: Hybrid Eligible

Sponsorship Eligibility: Not eligible for visa sponsorship

Pay Band: 04

Salary: Salary commensurate with education and experience

Criminal Background Check: Yes

About the Department

The primary purpose of the Office of University Branding is to advance the good reputation of George Mason University through increasing public awareness, understanding, and advocacy of the university. The organization serves as the university's central steward of institutional brand strategies, policies, guidelines, expertise, and resources, used to promote the university's newsworthy and noteworthy educational, research, and service efforts that support the fulfillment of its mission. In addition, University Branding is the central resource for communication internally and between the university and its various publics.

About the Position

The Manager, Communications and Digital Content Operations serves as the operational backbone for the university's communications and digital strategy, coordinating the end-to-end lifecycle of internal and external campaigns—from initial concept to multi-platform distribution and analysis. This role manages the master editorial calendar to ensure the timely production and delivery of news, executive messaging, and major initiatives like the Grand Challenge Initiative. Beyond workflow management and productivity improvements, the successful candidate will uphold brand integrity and support strategy development by reporting on core themes and areas of coverage, production timelines, content performance, and audience engagement.

Responsibilities

Content Operations and Lifecycle Management System Design

• Architects and manages the end-to-end lifecycle of internal and external communications, moving projects from concept to production, distribution, and analysis;
• Campaign Management: Coordinates the development, asset delivery, team meetings and assignments, calendar and measurement for high-profile campaigns and major announcements, including the Patriot Plan for Safety, AI initiatives, and the Grand Challenge Initiative;
• Multiplatform Formats: Coordinates deliverables across news stories, executive speeches, press releases, social media, and web development.

Project Management and Editorial Planning Calendar Ownership

• Develops and maintains a master editorial calendar in Wrike, serving as the single source of truth for the university's communications and digital editorial planning;
• Workflow Optimization: Manages deadlines and routes all central office stories through appropriate approval chains to ensure on-time delivery;
• Asset Maximization: Ensures all content is optimized for multi-platform exploitation (web, social, email) to meet measurement goals.

Cross-Functional Collaboration ("Liaison") Central Hub

• Serves as the primary "traffic controller" inside OUB connecting writers, editors, web developers, and creative teams (video/photo) with stakeholders to ensure review, partnerships, approvals, etc.;
• Problem Solving: Proactively identifies and resolves production bottlenecks, resource conflicts, or delays before they impact the publishing schedule.

Quality Assurance and Brand Stewardship Brand Integrity

• Acts as a guardian of the university's brand, ensuring all content adheres to style guidelines and visual identity standards;
• Compliance: Manages permissions for images and materials, collaborating with the Brand Manager to troubleshoot issues;
• Accuracy: Implements rigorous proofing processes to ensure zero-defect content delivery.

Reporting and Analytics Key Insights

• Develops a shared topline editorial calendar for visibility across key university stakeholders aligned to strategic direction and measurement goals;
• Performance Tracking: Collaborates with the analytics team to prepare reports on content performance, offering data‑driven recommendations to senior management to improve audience engagement.

Required Qualifications

• Bachelor's Degree in Communications, Journalism, Marketing, Business Administration, or a related field;
• 3-5 years of experience in project management, creative operations, or traffic management, preferably in an in‑house agency, higher education institution, marketing firm or affiliated membership organization;
• Demonstrated experience managing editorial calendars and complex content lifecycles;
• Experience interpreting data visualization tools to track project health and content performance;
• Technical Skills:
  • Project Management Software: Advanced proficiency in Wrike is strongly preferred (or demonstrated expertise in similar tools like Asana, Monday.com, or Basecamp);
• Content Tools:
  • Familiarity with Content Management Systems, social media scheduling tools, and Microsoft Office/Google Workspace suites;
• Core Competencies:
  • Traffic and Workflow Management: Proven ability to act as a central liaison between creative teams and stakeholders;
  • Brand and Quality Control: Strong attention to detail with experience in adhering to brand and editorial guidelines;
  • Communication: Exceptional verbal and written communication skills, managing expectations and negotiating deadlines with senior leadership and academic partners;
  • Attention to Detail: Meticulous eye for accuracy and quality;
  • Problem‑Solving: Capacity to identify issues and develop actionable solutions;
  • Team Collaboration: Ability to collaborate with various departments to achieve common goals;
  • Time Management: Expertise in managing time efficiently to keep projects on schedule.

Preferred Qualifications

• Certification in Project Management (PMP, CAPM);
• Experience working in Higher Education or large nonprofit environments;
• Experience managing campaigns related to crisis communications or large-scale organizational initiatives.

Instructions to Applicants

For full consideration, applicants must apply for the Manager, Communications and Digital Content Operations at https://jobs.gmu.edu/. Complete and submit the online application to include three professional references with contact information, and provide a Cover Letter/Letter of Intent with Resume for review.

Posting Open Date: May 26, 2026

For Full Consideration, Apply by: June 12, 2026

Open Until Filled: Yes