Manager, Commercial Strategy

2K; Novato (CA); On-site; USD 108,900 - 161,160; Full time

Job summary

2K in California is seeking a Manager, Commercial Strategy to define the monetization model, forecast business outcomes, and guide live operations for new game launches. This is a ground‑up, 0‑to‑1 role that blends data, strategy, and creative thinking.

You will build Excel‑based financial and scenario models, establish KPI dashboards, and translate insights into actionable plans. You’ll partner with product, design, marketing and analytics to balance revenue with player experience and long‑term

Qualifications

• 4–6+ years in a strategy, finance, consulting, or analytics role, ideally within gaming, entertainment, or a digital consumer business.
• Advanced Excel and financial modeling skills; comfortable building models from scratch.
• Strong understanding of live service game economics and the gaming market landscape.
• Ability to distill complex data into clear narratives and recommendations for senior stakeholders.
• Experience collaborating with data teams; familiarity with data tools (SQL, Tableau, Looker) is a plus.

Responsibilities

• Modeling & Business Case Development: Build and maintain Excel-based financial and strategic models to support business cases and decisions.
• KPI Frameworks & Forecasting: Create forecast and reporting packages and dashboards for leadership.
• Refine monetization framework: including virtual currency, battle passes, cosmetics, bundles, offers.
• Define monetization roadmap: balance revenue with player experience, fairness, and retention.
• Stand up commercial reporting: dashboards with data/analytics team for single source of truth.
• Live Services P&L Support: analyze weekly performance to identify trends and levers.

Skills

Strategic thinking

Data storytelling

Stakeholder management

Cross-functional collaboration

Ambiguity navigation

Live services economics

Tools

SQL

Tableau

Looker

Advanced Excel

Financial modeling

Job description

What We Need

We’re looking for a highly analytical and strategic thinker to join our team as a Manager, Commercial Strategy. In this role, you’ll help define the strategy behind how our games are launched, monetized, and supported over time. This is a 0-to-1 role. You won't be inheriting a mature P&L and tuning it at the margins, instead you'll be defining the commercial model from the ground up: designing the monetization framework, building the forecasting models, standing up the KPIs and dashboards, and partnering closely with product and design as we move between development milestones toward a global launch and ongoing live operations. If you’re the kind of person who enjoys diving into data, building business cases, and translating insights into clear, actionable plans, then this is a great opportunity!

You’ll sit at the intersection of product, design, marketing, data analytics, and finance, and you’ll be the person who connects the dots between “what’s good for the player” to “what’s good for the business.”

What You Will Do

• Modeling & Business Case Development: Build and maintain Excel-based financial and strategic models to support business cases, investment decisions, and scenario planning
• KPI Frameworks & Forecasting: Create and deliver forecast and reporting packages, showcasing key business metrics and financial results, to the broader Business Unit leadership teams
• Continuously refine the free-to-play monetization framework, including virtual currency, battle/season pass, cosmetics, bundles, offers, etc.
• Define and maintain the monetization roadmap in partnership with product and design, always balancing revenue against player experience, fairness, and long‑term retention
• Stand up commercial reporting and dashboards in partnership with the data / analytics team so the business has a single source of truth
• Live Services P&L Support: Develop a clear understanding of the drivers behind a live services P&L. Interpret weekly business performance, identifying trends and levers that can be pulled to optimize player engagement and profitability
• Market & Competitive Analysis: Maintain a clear view of the F2P / live-service competitive landscape, including benchmarks, market sizing, and emerging trends. Translate findings into actionable recommendations to inform leadership and support strategic planning
• Partner with the Product, Marketing & Analytics teams to design and prioritize strategic projects that provide deep commercial insight and inform product and marketing decisions

What Will Make You a Great Fit

• 4-6+ years of experience in a strategy, finance, consulting, or analytics role, ideally within gaming, entertainment, or a digital consumer business
• Advanced Excel / financial modeling skills; comfortable building models from scratch
• Strong understanding of live service game economics and the gaming market landscape
• Ability to distill complex data into clear narratives and recommendations for senior stakeholders
• Experience collaborating with data teams and familiarity with data tools (e.g., SQL, Tableau, Looker) is a plus
• You’re intellectually curious: you enjoy asking why, digging into the details, and connecting dots others might miss.
• You’re comfortable working in gray areas: ambiguity doesn’t throw you off; in fact, you enjoy bringing structure to messy or open‑ended problems.
• You know how to manage up: you’re proactive in keeping stakeholders informed, setting expectations, and getting buy‑in from senior leaders.

Equal Opportunity Employer

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform their essential job functions, and receive other benefits and privileges of employment. Please contact us if you need a reasonable accommodation.

Compensation

The pay range for this position in California at the start of employment is expected to be between $108,900 and $161,160 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job‑related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for employees in regular roles may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits, provided that temporary or intern roles will not be eligible for many of these payments or benefits. Details of participation in compensation and benefit plans (if applicable) will be provided if an employee receives an offer of employment. If hired, employee will be in an at‑will position and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.