Manager, Channel Marketing

PIMCO Ltd. - Pacific Investment Management Company; Newport Beach (CA); On-site; USD 120,000 - 135,000; Full time

Job summary

PIMCO Ltd. - Pacific Investment Management Company seeks a Channel Marketing Manager to join the U.S. Global Wealth Management Marketing team.

The role focuses on data-driven, multi-year strategies across growth segments, engaging U.S. financial advisors, and delivering integrated programs to drive distribution and client engagement. You will work with Channel Marketing, Digital, Events, Content, Creative and Analytics to create consistent cross-channel experiences, aligning with growth

Qualifications

• Experience using data, technology, automation, and AI to improve marketing effectiveness.
• Integrated marketing capabilities across audience insights, content, digital, events, analytics, and distribution.
• Ability to understand client needs, distribution priorities, and market dynamics to inform marketing decisions.
• Strong organization, detail-orientation, and program management skills.
• Collaborative, cross-functional communication and stakeholder alignment.
• Strategic curiosity paired with hands-on execution and experimentation mindset.
• Clear communication and ability to translate complex concepts into audience-relevant messaging.
• Creativity, resourcefulness, and a proactive approach to improve marketing scalability.
• Demonstrated integrity, judgment, accountability, and adherence to core values.
• Willingness to learn continuously about client expectations, market trends, and new capabilities.
• Thrives in fast-paced, growth-oriented environments and seeks smarter ways of working.
• Emotional intelligence and stakeholder awareness for productive relationships across teams.

Responsibilities

• Support the development and implementation of integrated, multi-channel marketing strategies aligned with business and firmwide growth objectives.
• Design and execute marketing plans that support key client segments and distribution priorities.
• Support ongoing development of client segmentation and audience targeting using insights and analytics.
• Lead or support the activation of integrated marketing programs to drive awareness, engagement, and conversion.
• Collaborate with sales teams and internal partners to support marketing initiatives.
• Coordinate across Digital, Events, Content, Creative, Analytics, and other teams to deliver cohesive experiences.
• Manage campaign and program performance using data to identify optimization opportunities.
• Maintain a test-and-learn mindset to refine campaigns based on data and feedback.
• Champion adoption of innovative tools and ways of working that boost effectiveness and scalability.
• Manage a dynamic portfolio of initiatives in response to business needs and market opportunities.
• Ensure timely access to marketing resources for sales teams.
• Ensure activities comply with regulatory requirements in partnership with Compliance.

Skills

Data-driven marketing

Digital marketing

Campaign management

Project management

Performance measurement

Agile marketing

Education

Bachelor's degree

Tools

Smartsheet

Seismic

Job description

PIMCO is a global leader in active fixed income with deep expertise across public and private markets. We invest our clients' capital across a range of fixed income and credit opportunities, leveraging our decades of experience navigating complex debt markets. Our flexible capital base and deep relationships with issuers have helped us become one of the world's largest providers of traditional and nontraditional solutions for companies that need financing and investors who seek strong risk-adjusted returns.

Since 1971, our people have shaped our organization through a high-performance inclusive culture, in which we celebrate diverse thinking. We invest in our people and strive to imprint our CORE values of Collaboration, Openness, Responsibility and Excellence. We believe each of us is here to help others succeed and this has led to PIMCO being recognized as an innovator, industry thought leader and trusted advisor to our clients.

Position Description

PIMCO is seeking an accomplished and motivated Channel Marketing Manager to join our U.S. Global Wealth Management (GWM) Marketing team. The successful candidate brings channel marketing experience, a technology-forward mindset, and experience leveraging data, automation, AI, and emerging capabilities to drive business growth, enhance client engagement, and deliver measurable outcomes. This is a modern, business-oriented marketer who combines strong execution skills with strategic curiosity and continually seeks new ways to create value for the business and our clients.

In this role, you will support the development and execution of data-driven, multi-year marketing strategies across key growth segments, supporting PIMCO's engagement with U.S. financial advisors and contributing to the firm's growth agenda. This includes helping to execute segmentation strategies, activating targeted campaigns, and delivering integrated marketing programs that strengthen audience engagement, support distribution priorities, and generate measurable impact.

In this role, you will contribute to the development and execution of data-driven, multi-year marketing strategies across key growth segments. Drawing on client insights, market intelligence, campaign performance, and business priorities, you will contribute to audience strategy development, help refine targeting approaches, and identify opportunities to deepen client engagement and support business outcomes.

Working closely with colleagues across Channel Marketing, Digital, Events, Content, Creative, and Analytics, you will support the development and execution of integrated marketing programs designed to enhance client engagement and deliver a consistent experience across channels. This role offers direct exposure to sales and business leadership and the opportunity to contribute to initiatives that support PIMCO's distribution strategy, client engagement efforts, and growth priorities. The ideal candidate brings strong marketing capabilities, an understanding of client engagement and distribution marketing, and a proven ability to execute programs that drive measurable results.

This role provides an excellent opportunity for a high-performing marketer to broaden their channel marketing expertise, gain exposure to a leading global asset manager, and contribute to initiatives that support client engagement and business growth.

About You

• You have experience leveraging data, technology, automation, and AI to improve marketing effectiveness and support business outcomes.
• You bring strong integrated marketing capabilities, connecting audience insights, content, digital, events, analytics, and distribution priorities into programs that drive engagement and impact.
• You are curious about the business and seek to understand client needs, distribution priorities, and evolving market dynamics to inform marketing decisions.
• You are a highly organized, detail-oriented operator with strong project and program management skills, able to manage multiple priorities, proactively communicate with stakeholders, drive execution, and close loops.
• You are highly collaborative, communicate effectively across cross-functional stakeholders, build alignment, and deliver results.
• You are a thoughtful problem solver who is comfortable navigating ambiguity and identifying opportunities to improve outcomes.
• You combine strategic curiosity with a hands-on approach and are equally comfortable contributing to strategy discussions, supporting planning efforts, and driving execution.
• You are a strong communicator who can synthesize information, connect ideas across disciplines, and translate complex concepts into clear, compelling, audience-relevant messaging.
• You bring creativity, resourcefulness, and an experimentation mindset, consistently identifying opportunities to improve marketing effectiveness, scalability, and ways of working.
• You build credibility through high integrity, sound judgment, accountability, and consistent execution, and embody PIMCO's Core Values: Collaboration, Openness, Responsibility, and Excellence.
• You are intellectually curious and committed to continuous learning, staying informed on client expectations, market trends, and emerging marketing capabilities.
• You thrive in lean, fast-paced, growth-oriented environments and are energized by finding smarter, more effective ways of working.
• You demonstrate strong emotional intelligence and stakeholder awareness, enabling you to build productive relationships across teams and functions.

Responsibilities

Key responsibilities include, but are not limited to:

• Support the development and implementation of integrated, multi-channel marketing strategies aligned with business and firmwide growth objectives.
• Design and execute marketing plans that support key client segments and distribution priorities.
• Support the ongoing development of client segmentation and audience targeting strategies, leveraging insights and analytics to enhance personalization, improve engagement, and optimize marketing effectiveness.
• Support and/or lead the development and activation of integrated marketing programs that drive awareness, engagement, and conversion across the client lifecycle.
• Collaborate with sales teams, client-facing partners, and internal stakeholders to support marketing initiatives aligned with business priorities.
• Lead the execution of select cross-functional marketing initiatives, coordinating across Digital, Events, Content, Creative, Analytics, and other partners to deliver cohesive client experiences across channels.
• Manage campaign and program performance, leveraging data, feedback, and insights to identify opportunities for optimization and continuous improvement.
• Maintain a test-and-learn mindset, continuously refining campaigns and programs based on performance data, client feedback, and market insights.
• Champion the adoption of innovative tools, technologies, and ways of working that enhance marketing effectiveness, scalability, and business impact.
• Manage and prioritize a dynamic portfolio of initiatives in response to evolving business needs and market opportunities.
• Support sales teams by ensuring access to relevant, timely, and effective marketing resources.
• Ensure marketing activities comply with applicable regulatory requirements in partnership with Compliance.

Qualifications

• Bachelor's degree required.
• 6+ years of experience in asset management or financial services marketing.
• Working knowledge of intermediary, institutional, and/or advisor client segments.
• Experience supporting and executing integrated marketing programs that drive business growth and client engagement across digital, content, events, paid media, and sales enablement channels.
• Experience collaborating with sales teams and internal stakeholders to support business objectives.
• Experience leveraging data, marketing technology, automation, and analytics to enhance marketing effectiveness and efficiency.
• Demonstrated interest in applying innovative tools, including AI, to improve campaign performance, scalability, and ways of working.
• Understanding of client engagement strategies and investment decision-making processes.
• Knowledge of investment products (e.g., Models, Alternatives, Municipals, SMAs, ETFs) preferred.
• Strong digital marketing, campaign management, project management, and performance measurement capabilities.
• Familiarity with marketing and project management platforms (e.g., Smartsheet, Seismic).
• Agile marketing experience is desirable.

PIMCO follows a total compensation approach when rewarding employees which includes a base salary and a discretionary bonus. Base salary is the fixed component of compensation that is determined by core job responsibilities, relevant experience, internal level, and market factors. The discretionary bonus is used to award performance and therefore is determined by company, business, team, and individual performance.
Salary Range: $ 120,000.00 - $ 135,000.00

Equal Employment Opportunity and Affi…

PIMCO recruits and hires qualified candidates without regard to race, national origin, ancestry, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender (including gender identity and expression), age, military or veteran status, disability (physical or mental), any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity and affirmative action, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other basis such as medical condition, or marital status under applicable laws.

Applicants with Disabilities

PIMCO is an Equal Employment Opportunity/Affirmative Action employer. We provide reasonable accommodation for qualified individuals with disabilities, including veterans, in job application procedures. If you have any difficulty using our online system due to a disability and you would like to request an accommodation, you may contact us at 949-720-7744 and leave a message. This is a dedicated line designed exclusively to assist job seekers with disabilities to apply online. Only messages left for this purpose will be considered. A response to your request may take up to two business days.