Manager, Medicaid Market Research and Competitive Analysis

CVS Health; Richmond (VA); On-site; USD 60,300 - 132,600; Full time

Benefits offered by this job

Affordable medical plans

401(k) plan with matching contributions

Employee stock purchase plan

Paid time off and flexible schedules

Tuition assistance

Job summary

A leading health solutions company is seeking a Manager, Capture Strategy & Analysis in Richmond, Virginia. The role involves conducting market research and competitive analysis to support proposal development for Medicaid managed care contracts. Applicants should have significant experience in market research and project management, with strong analytical and communication skills. This full-time position offers a salary ranging from $60,300 to $132,600, along with competitive benefits including medical plans and a 401(k) plan.

Qualifications

• 5+ years of experience in Medicaid Managed Care.
• 5+ years specialized experience in market research or strategic analysis.
• Ability to work independently with limited supervision.

Responsibilities

• Conduct market research and intelligence analysis.
• Collaborate with capture leadership and business partners.
• Organize research outputs for proposal teams.
• Manage project timelines and deliverables.
• Guide proposal team members with insights.

Skills

Market research

Competitive intelligence

Project management

Communication skills

Analytical skills

PowerPoint presentation

Problem-solving

Organizational skills

Education

Bachelor’s degree or equivalent experience

Tools

Microsoft PowerPoint

Microsoft Word

Microsoft Excel

SharePoint

Job description

Join to apply for the Manager, Capture Strategy & Analysis role at CVS Health.

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming healthcare. As the nation’s leading health solutions company, we reach millions through local presence, digital channels, and more than 300,000 purpose‑driven colleagues. We care for people where, when, and how they choose, all with heart, each and every day.

Job Purpose and Summary

Aetna’s Manager, Capture Strategy & Analysis plays a critical role in supporting capture (proposal preparedness) and the proposal lifecycle. This high‑performing role directs in‑depth market, customer, and competitor research to inform capture strategy and proposal development, directly impacting and influencing our success rate on multi‑billion‑dollar procurements. By turning complex intelligence into clear, actionable insights, the analyst powers Aetna Better Health’s Medicaid growth strategy and winning proposal responses across the business. The role collaborates closely with capture leadership, proposal teams, and consultants to ensure research is timely, strategic, and aligned with Aetna’s pursuit of all Medicaid managed care contracts, including recompetes and new business.

Primary Job Duties & Responsibilities

• Market Research and Analysis: Expertise in intelligence collection and analysis, including competitive and customer intelligence. Curates market intelligence on customer and competitor programs, weaknesses, innovations, and performance in new and existing markets. Develops actionable insights that inform strategic decision‑making and drive customer‑centric approaches.
• Collaboration: Works with the Capture Director and critical business partners, including consultants, to develop documents and tools for each opportunity; including research reports, customer and competitor analyses, capture workshop deliverables, and other identified deliverables. Designs and executes research studies, reviews market data, and translates findings into actionable, data‑driven market strategies.
• Comprehensive Documentation: Organizes and maintains research outputs in SharePoint, ensuring key insights and source materials are accessible to proposal writers and stakeholders. Structures documentation in a highly usable, clear, concise format that facilitates quick reference during the RFP response phase.
• Project Management: Tracks progress, ensures timely completion of deliverables, and monitors objectives for a project team that impacts business growth and development goals.
• Proposal Development: Directs proposal team members during the proposal process by providing insight, recommendations, and relevant intelligence in support of content development.

Required Qualifications

• 5+ years of experience in Medicaid Managed Care
• 5+ years specialized experience in market research, competitive intelligence, or strategic analysis
• Demonstrated experience developing competitor analyses and actionable insights
• Ability to work independently based on strategic direction with limited supervision
• Skill in creating PowerPoint presentations that transform detailed research into clear, well‑organized slides for executive decision‑making
• Strong organizational and analytical skills, with the ability to manage multiple projects and shifting priorities under tight deadlines
• Proven project management skills and track record of meeting milestones in fast‑paced environments
• Excellent verbal and written communication skills, including translating research into strategic recommendations
• Curious, self‑motivated problem‑solver with a drive to improve processes and outcomes
• Effective communication across all organizational levels, both technical and non‑technical
• Proficiency in Microsoft Word, Excel, SharePoint, and advanced PowerPoint
• Willingness and ability to travel up to 25%

Preferred Qualifications

• Previous P&L and/or business development experience with Medicaid managed care
• Experience leading capture and proposal activities for significant opportunities ($1B+)
• Experience in a capture function or executive leadership for state Medicaid agencies
• Association of Proposal Management Professionals (APMP) certification(s)
• State Medicaid or federal CMS agency experience
• Experience using electronic collaboration tools
• Expertise in developing competitive analyses and executive presentation decks
• Managed care operations experience

Education

Bachelor’s degree or equivalent experience.

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

Typical base salary: $60,300.00 – $132,600.00. The range reflects base hourly rate or full‑time annual salary. Base salary depends on experience, education, geography, and other factors. The position is eligible for CVS Health bonus, commission, or short‑term incentive programs in addition to base pay.

Great Benefits for Great People

We invest in the physical, emotional, and financial wellness of our colleagues and their families. Benefits include:

• Affordable medical plans, a 401(k) plan (including matching contributions), and an employee stock purchase plan
• No‑cost wellness programs: screenings, tobacco cessation, weight management, confidential counseling, and financial coaching
• Benefit solutions addressing diverse needs: paid time off, flexible schedules, family leave, dependent care resources, employee assistance, tuition assistance, retiree medical access, and more (depending on eligibility)

We anticipate the application window for this opening will close on: 01/17/2026.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws.