Manager, Campaign Development

SiriusXM Radio, Inc.; New York (NY); On-site; USD 91,100 - 115,000; Full time

Job summary

SiriusXM Radio, Inc. is seeking an experienced SFMC/Data Cloud professional in New York to design, implement, and optimize marketing campaigns across email, SMS, push, and in-vehicle messaging.

You will build journeys, data extensions, and audience segments to meet business goals. The role requires 5+ years in CDPs and 3+ years with Salesforce Data Cloud/Marketing Cloud, strong SQL, and expertise in Journey Builder, Automation Studio, and Data Extensions.

Qualifications

• Minimum 5 years experience with Customer Data Platforms outside Salesforce (Teradata, APRIMO, Unica).
• Bachelor's degree or education in Business, Statistics, Mathematics, Engineering or related field.
• Advanced understanding of Database Marketing, Database Architecture, and SQL.
• Minimum 3+ years of hands‑on experience in Salesforce Data Cloud and Marketing Cloud.
• Expertise in marketing cloud tools: Journey Builder, Automation Studio, Audience Builder/Data Extensions.
• Expertise in Data Cloud segment and activation creation.
• Ability to manage multiple projects and deadlines in a fast paced environment.

Responsibilities

• Collaborate with marketing lines of business to gather, analyze, and document requirements for campaigns.
• Design, develop, and maintain Salesforce Marketing Cloud solutions for email, SMS, push, and more.
• Build and manage Data Cloud segments, data extensions, and campaign automation.
• Create customer journeys, automations, emails, and triggered communications.
• Test, validate, and deploy campaigns according to requirements and timelines.
• Provide technical guidance on SFMC implementations and best practices.
• Review business criteria with Marketing to ensure proper segmentation and sizing.

Skills

CDP experience outside Salesforce

SQL

Data Cloud activation

Marketing Cloud knowledge

Journe y Builder Automation Studio

Education

Bachelor's degree in Business, Statistics, Mathematics, Engineering or related field

Tools

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Audience Builder / Data Extensions

Teradata

APRIMO

Unica

Job description

Responsibilities

• Collaborate with various marketing lines of business to gather, analyze, and document business requirements and campaign criteria, ensuring accurate implementation within marketing campaigns and alignment with business objectives.
• Design, develop, and maintain Salesforce Marketing Cloud solutions that meet business requirements for email, SMS, push, direct mail, outbound telemarketing, and in-vehicle messaging.
• Build and manage Data Cloud segments, audience segmentation, data extensions, and campaign automation.
• Build and manage customer journeys, automations, email campaigns, audience segmentation, and triggered communications.
• Ensure campaigns are properly tested, validated, and deployed according to business requirements and timelines.
• Analyze available data sources that can be used to enhance campaign segmentation.
• Provide technical guidance and mentorship to development peers on Salesforce Marketing Cloud implementations and platform best practices.
• Conduct periodic reviews of business criteria with Marketing to ensure campaign segmentation is being done properly.
• Facilitate campaign and audience sizing.
• Assist with legacy/BAU work to assist fellow team members working on Salesforce transition.
• Troubleshoot and resolve technical issues related to Salesforce Marketing Cloud implementations

Qualifications

• Typically requires a minimum 5 years experience with Customer Data Platforms outside of Salesforce (Teradata, APRIMO, Unica, etc.)
• Bachelor's degree or education in Business, Statistics, Mathematics, Engineering or related field.
• Advanced understanding of Database Marketing, Database Architecture, and SQL.
• Minimum 3+ years of hands‑on experience in Salesforce Data Cloud and Marketing Cloud.
• Expertise in marketing cloud tools: Journey Builder, Automation Studio, Audience Builder/Data Extensions
• Expertise in Data Cloud segment and activation creation.
• Ability to continuously develop and improve process / infrastructure within a constantly evolving team
• Strong communication skills (written and oral) to all staff levels and possess ability to deliver information tactfully. Ability to work with internal teams.
• Strong analytical, troubleshooting, and problem‑solving skills.
• Experience gathering and documenting business requirements.
• Ability to manage multiple projects and deadlines in a fast‑paced environment.
• Strong communication and collaboration skills.
• Advanced knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access).
• Experience with automation and/or AI tools such as chatGPT, Gemini, etc.
• Must have legal right to work in the U.S.

Benefits & Compensation

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $91,100 - $115,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

EEO Statement

SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.