Manager, Brand Strategy

Publicis Groupe ANZ; New York (NY); On-site; USD 81,225 - 111,100; Full time

Benefits offered by this job

Medical coverage

Dental and vision

401K

Flexible time off

Tuition reimbursement

Job summary

Publicis Groupe ANZ is looking for a manager-level strategist to enhance our agency's understanding of customers through data analysis and strategic recommendations. You will collaborate with teams to formulate effective strategies that engage target audiences.

This role demands excellent communication skills and a mix of healthcare and agency experience. Benefits include comprehensive medical coverage, 401K, and flexible time off, along with a competitive compensation range from $81,225 to $111,100 annually.

Qualifications

• 3–6 years of relevant work experience in strategy, research, or agency/product experience.
• Experience in healthcare (HCP & consumer) and general agency is ideal.

Responsibilities

• Create and evaluate HCP and consumer research, identify data patterns.
• Develop insights about target audiences for Creative Briefs and brand strategy.
• Lead the creation of Creative Briefs and strategic presentations.
• Facilitate workshops and collaborate with other strategists.

Skills

Great interpersonal skills

Superb communication skills

Storytelling and presenting

Analytical skills

Creative thinking

Education

Degree in social sciences (preferred)

Job description

Overview

A new role within Brand Strategy exists for a manager‑level strategist, who can help our agency and brand teams demonstrate a deeper understanding of customers—whether HCP or consumer—through retrieval and analysis of quantitative and qualitative data on insights, media usage, treatment and lifestyle habits, prescribing, referring, and general health behaviors. The strategist will translate those experiences into strategic recommendations for our clients.

The Brand Strategy team relies on intimate knowledge of the target audience—what interests and motivates them, where they go for information, how they react to communications, and the journey that leads them to prescribe, recommend, ask for, or purchase a product. The team is expected to use this knowledge to create short and long‑term strategies for interacting with target audiences and our clients’ brands.

Responsibilities

• Create and evaluate HCP and consumer research, both qualitative and quantitative, and identify and extract interesting patterns from relevant data.
• Utilize research learnings to develop insights about target audiences that will inform Creative Briefs and short and long‑term brand strategy.
• Help lead in the development and creation of Creative Briefs and oversee the strategic pull‑through of the work.
• Help lead in the creation and facilitation of workshops.
• Create clear and strategic presentations.
• Understand how our targets interact with the media universe, and leverage that into our HCP or consumer strategy.
• Work with other Brand Strategists to develop a comprehensive picture of target behavior.

Qualifications

• Great interpersonal skills.
• Superb and persuasive communication skills, both written and verbal.
• Adept at storytelling and presenting.
• Able to simplify and clarify complex concepts.
• Excellent analytical skills.
• Collaborative approach.
• Creative thinker.
• 3–6 years of relevant work experience—strategy, research, or relevant agency/product experience (degree in social sciences preferred but not required).
• Ideal candidate will have a combination of healthcare (HCP & consumer) and general agency experience.

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation

Compensation Range: $81,225.00 - $111,100.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 07/13/2026.

EEO Statement

All your information will be kept confidential according to EEO guidelines.