Manager, Brand Marketing & Activation (Temporary Role)

Major League Soccer; New York (NY); On-site; USD 49,593 - 56,481; Part time

Job summary

A major sports organization in New York seeks a Manager of Brand Marketing & Activation to drive brand campaigns for the upcoming World Cup. The role involves coordinating marketing outputs, managing production workflows, and supporting marketing initiatives. Ideal candidates will have strong project management and communication skills, along with a passion for soccer and culture. Compensation ranges from $36 to $41 per hour, with this temporary position starting January 2026.

Qualifications

• Comfortable working in a fast-moving, evolving environment.
• Ability to work effectively in a team.

Responsibilities

• Drive planning and execution of brand campaigns tied to the World Cup.
• Manage production workflows across multiple brand campaigns.
• Support marketing activations for MLS marquee events.

Skills

Elite project management

Strong communication skills

Creative thinking

Passion for soccer and culture

Attention to detail

Problem-solving skills

Proficiency in Word, Excel, PowerPoint, Outlook

Ability to multitask

Job description

Manager, Brand Marketing & Activation (Temporary Role)

Join to apply for the Manager, Brand Marketing & Activation (Temporary Role) role at Major League Soccer

This is a temporary position beginning on or about January 5, 2026 through on or about September 30, 2026 and payrolled through a 3rd Party Provider.

Major League Soccer is entering the most important moment in its history. With the 2026 FIFA World Cup coming to North America, MLS will welcome unprecedented global attention. Our goal is clear: convert World Cup energy into long‑term fandom for our League, Clubs, players, and product.

This temporary Brand Manager will help drive the planning and execution of priority brand campaigns tied to the World Cup, league marketing plan, and major MLS tentpole moments. The role will manage cross‑functional workstreams, support large‑scale productions, coordinate with Clubs and partners, and deliver polished, on‑time marketing outputs that help MLS step into the global spotlight. The role requires speed, precision, and strong operational instincts.

2026 Campaign & World Cup Integration

• Support the development and rollout of World Cup‑aligned brand campaigns that convert global viewers into MLS fans
• Drive timelines, workflows, and alignment across Brand, Product, Media, Social, Clubs, and agencies
• Coordinate localization and club‑specific asset development for all 30 Clubs
• Support brand and product marketing initiatives tied to MLS’s evolving 2026 product strategy
• Manage asset delivery, messaging consistency, version control, and market‑level rollout

World Cup Campaign Production & Creative Delivery

• Manage production workflows across multiple brand campaigns: scripts, treatments, creative approvals, edit notes, and final delivery
• Partner with internal creative, agencies, and production teams to hit all milestones
• Support execution across broadcast, digital, social, OOH, and experiential channels

World Cup League Marketing Moments

• Support marketing activations and creative needs for MLS All‑Star, post‑World‑Cup return‑to‑play, and other marquee events
• Lead local activation support through paid media, grassroots efforts, influencer programming, and partner integrations

Influencer & Culture Marketing for World Cup Campaign

• Assist with end‑to‑end management of influencer and culture programs—talent sourcing, communication, asset development, and performance reporting

Insights, Reporting & Recaps

• Track performance data across campaigns and build high‑quality recaps for executives, Clubs, and partners
• Monitor cultural and soccer fandom trends to inform and elevate campaign strategies

Budget & Process Management

• Manage campaign budgets and operational processes: invoices, POs, vendor coordination, and reconciliation

Required Skills

• Elite project management with the ability to run competing priorities
• Strong communicator who brings clarity and alignment
• Creative thinker with the ability to elevate brand output
• Comfortable working in a fast‑moving, evolving environment
• Passion for soccer, culture, music, fashion, and sport‑led storytelling
• High level of commitment to a quality work product and organizational ethics, integrity and compliance
• Ability to work effectively in a fast‑paced, team environment
• Demonstrated decision‑making and problem‑solving skills
• High attention to detail with the ability to multi‑task and meet deadlines with minimal supervision
• Proficient in Word, Excel, PowerPoint, Outlook
• Willingness to travel and work non‑traditional hours (nights, weekends, events)
• Knowledge of the Spanish Language a plus

Desire Skills

• Knowledge of the Spanish Language a plus

Total Rewards

Starting compensation $36.00 - $41.00/hour; 40 hours/week. MLS/SUM compensation is contingent upon several factors including individual qualifications, market financials, and operational business needs.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

We will ensure that individuals with disabilities are provided with reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Seniority level

Mid‑Senior level

Employment type

Temporary

Job function

Marketing and Sales