Manager, B2B Marketing

Mastercard Inc.; Town/Village of Harrison (NY); On-site; USD 135,000 - 222,000; Full time

Job summary

Mastercard Inc. in Purchase, NY seeks a Manager, B2B Marketing to lead US B2B marketing for Corporate Solutions, Transfer Solutions and SMBs.

You will design ABM programs, events, channel advertising and thought leadership to drive awareness, consideration and conversion for our sales teams. You will partner with product, sales, marketing operations, Sponsorships, Media, agencies and legal to ensure compliant, effective campaigns and measure performance to adjust strategies.

Qualifications

• Experience leading B2B marketing for enterprise solutions.
• Strong data analysis and interpretation skills.
• Cross-functional collaboration with product, sales and marketing ops.

Responsibilities

• Develop and execute B2B marketing strategy and optimization for US commercial solutions, including ABM, events, channel advertising and thought leadership.
• Capture and interpret performance data, analyze outcomes and adjust approaches accordingly.
• Collaborate with product, sales, marketing operations, Sponsorships, Media, agencies and legal for seamless execution.

Skills

B2B marketing

ABM

Events

Channel advertising

Thought leadership

Data analysis

Cross-functional collaboration

Excel

PowerPoint

AI skills

Team player

Communication

Problem solving

Detail oriented

Tools

Microsoft Office

AI tools

Job description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Manager, B2B Marketing

Overview

As a Manager in CNPF (Commercial and New Payment Flows) B2B Marketing, you will support the growth of our B2B marketing capabilities, helping our sales and business development teams identify and close new business opportunities across three US businesses: Corporate Solutions, Transfer Solutions, and Small and Medium Enterprises. You will collaborate closely with internal teams, agencies, sponsorship properties, and external industry and partners to create compelling marketing activities, track and measure their effectiveness, and adjust our approach accordingly.

Key Responsibilities

• B2B Marketing Strategy, Execution and Optimization: You will be the B2B marketing lead for our commercial solutions in the United States. This will include developing and executing smart marketing strategies to drive awareness, consideration and conversion for our sales and business development teams. You will be designing a comprehensive and thoughtful approach across key tactics such as ABM, events, B2B channel advertising, and thought leadership/research.
• Data Analysis and Interpretation: You will work with our internal capabilities teams to capture and interpret performance, analyze outcomes, and – importantly – change and optimize our approach based on outcomes. You will play a key role in delivering and interpreting these results for our sales and business development teams to enable a collaborative approach.
• Cross-functional Collaboration: You will establish strong and valuable relationships with multiple teams including product, sales, marketing operations, Sponsorships, Media, Communications, agency partners, and legal to ensure seamless execution and compliance of marketing initiatives.

Who You Are

• Team Player & Relationship Builder: You're a people person who enjoys working with others. You build strong relationships with internal and external stakeholders and are a reliable pillar of our marketing team.
• Creative: You excel in developing compelling marketing strategies and content that speak to digital-savvy audiences, and are interested in seeking out, brainstorming learning and executing new approaches to drive higher effectiveness.
• Communicator: You are comfortable in a wide variety of communication contexts and can tailor the style and content to fit the intended audience and purpose. Your communication is clear, specific, and effective, and you are just as adept at listening and capturing information as you are at delivering it.
• Proactive Problem Solver: You anticipate challenges and take initiative to drive improvements.
• Detail-Oriented: You can manage multiple projects simultaneously while maintaining accuracy and focus.
• Technologically savvy: Strong Microsoft Office (Excel& PowerPoint) and AI skills.

Bonus Skills

• Background in payment technologies and products, experience in a B2B sales organization, exposure and experience with marketing platforms and capabilities that support B2B enterprise sales.
• Familiarity with event and experiential marketing, media planning and strategy.

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [e-mail] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.

THIS POSTING RELECTS ONE OR MORE CURRENT VACANCIES ON OUR TEAM, AND MASTERCARD INTENDS TO FILL THIS POSITION BY 02/04/2027. If the fill date has passed, Mastercard intends to fill this position as soon as possible.

Pay Ranges

Purchase, New York: $135,000 - $222,000 USD