Manager, B2B Communications

Agoda Company Pte. Ltd.; New York (NY); On-site; USD 134,000 - 164,000; Full time

Job summary

Agoda Company Pte. Ltd. is seeking a Communications Manager, B2B to lead external and internal communications for Booking Partner Division. You will translate strategic priorities into compelling content, plan campaigns, and collaborate across cross-functional teams to support growth and transformation.

You will craft executive messaging, manage media relations, and develop thought leadership materials while guiding internal communications to engage employees and stakeholders globally.

Qualifications

• Excellent written and verbal communication skills with strong storytelling ability.
• Experience delivering media relations and executive communications for B2B or corporate programs.
• Ability to translate complex topics into clear narratives for different audiences.
• Strong news judgment and proactive ability to identify compelling stories and issues.
• Strong project management and organizational skills to manage multiple priorities.
• Ability to connect communications activities to business priorities and commercial objectives.
• Experience navigating matrixed organizations and influencing stakeholders.
• Ability to provide communications counsel to senior leaders, balancing strategy with execution.
• Adaptability, initiative, and a solutions-oriented mindset for evolving organizations.
• Analytical mindset using metrics and insights to evaluate performance.

Responsibilities

• Execute B2B Communications Programs: Plan and deliver integrated campaigns across internal and external audiences.
• Drive Media Relations & Storytelling: Develop stories, media pitches, and briefing documents; manage journalist relationships.
• Develop Executive Communications & Thought Leadership: Create speeches, talking points, LinkedIn content and messaging.
• Manage Executive Speaking Opportunities: Identify and prepare speaking engagements for senior leaders.
• Drive Internal Communications & Employee Engagement: Create engaging messages for employees and milestones.
• Partner Across the Business: Collaborate with Marketing, Commercial, Product, Brand and Corporate Communications.
• Measure & Optimize Communications: Track performance and translate insights into improvements.

Skills

Media relations

Executive communications

Storytelling

B2B communications

Project management

Job description

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.

Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

The Communications Manager, B2B will play a key role in bringing to life the global communications strategy for Booking Partner Division, Booking Holdings' future, more connected B2B organization. Reporting to the Head of Communications, B2B, this role will drive the planning and execution of external and internal communications initiatives that strengthen the organization's reputation, build awareness and engagement among partners, media and employees, and support commercial growth and organizational transformation.

Working closely with the Head of Communications and cross-functional stakeholders, the Communications Manager will help deliver impactful media relations, executive communications, thought leadership, social media and employee communications programs. This includes identifying and developing compelling stories, creating high-quality content and messaging, coordinating media and speaking opportunities, and ensuring consistent, effective communications across channels and markets. The role will also help establish and evolve the processes, channels and measurement approaches needed to support a high-performing global communications function.

Success in this role means translating strategic priorities into compelling communications, delivering high-quality programs with creativity and operational excellence, building strong cross-functional relationships, and proactively identifying opportunities to elevate Booking Partner Division's profile and support its business objectives.

In this role you will get to:

• Execute B2B Communications Programs: Plan and deliver integrated communications campaigns that support business priorities, product launches, partnerships and corporate initiatives across internal and external audiences across global markets.
• Drive Media Relations & Storytelling: Identify and develop compelling stories, media pitches, press materials and briefing documents, while coordinating proactive media engagement and managing day-to-day relationships with journalists, influencers, and agency partners.
• Develop Executive Communications & Thought Leadership: Create compelling speeches, talking points, LinkedIn content, presentations and strategic messaging that elevate the visibility, credibility and thought leadership of B2B senior executives.
• Manage Executive Speaking Opportunities: Identify, secure and maximize high-impact speaking opportunities for senior leaders across external and internal forums, providing communications counsel, content development and preparation to ensure effective engagement.
• Drive Internal Communications & Employee Engagement: Develop engaging communications that connect employees to business priorities, organizational developments and key milestones, supporting alignment, engagement and change across the evolving B2B organization.
• Partner Across the Business: Collaborate closely with B2B Marketing, Commercial, Product and Brand teams, in addition to Booking Holdings’ Corporate Communications team, to ensure communications plans support business priorities and align with enterprise messaging.
• Measure & Optimize Communications: Track campaign performance, media coverage and audience engagement, translating insights into actionable recommendations to continuously improve communications effectiveness and business impact.

What you have:

• Excellent written and verbal communication skills, with strong storytelling ability and a track record of creating compelling content across channels and audiences.
• Experience delivering media relations, executive communications and/or B2B and corporate communications programs.
• Ability to translate complex business topics into clear, engaging narratives and messaging tailored to different audiences.
• Strong news judgment and a proactive approach to identifying compelling stories, communications opportunities and emerging reputational issues.
• Strong project management and organizational skills, with the ability to independently manage multiple priorities and deliver high-quality work in a fast-paced environment.
• Sound business judgment and the ability to connect communications activities to broader business priorities and commercial objectives.
• Experience navigating matrixed organizations, influencing stakeholders and building trusted relationships across functions and levels of seniority.
• Ability to provide confident, thoughtful communications counsel to senior leaders, balancing strategic thinking with hands‑on execution.
• Adaptability, initiative and a solutions-oriented mindset, with the ability to thrive in an evolving organization and help establish new processes and ways of working.
• Analytical mindset, with experience using communications metrics and insights to evaluate performance and inform improvements.
• Knowledge of B2B technology, e-commerce, AI and/or travel industries preferred.
• Experience working across international teams or supporting global communications programs preferred.

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, roles are eligible to be considered for an annual bonus and equity grant.

The base salary range for the NYC-metro area is: $134,000-$164,000

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

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Disclaimer

We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.