Manager, Ad Ops Media Operations (L09)

Synchrony; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Manager for Ad Operations Media Operations. This role is pivotal in driving digital marketing excellence through effective campaign management and ad trafficking. The ideal candidate will ensure flawless execution of omnichannel campaigns while collaborating with various teams. With a focus on operational excellence, this position offers a dynamic environment where your skills in ad operations, budget management, and communication will shine. Join a company that values diversity and career growth, providing a supportive atmosphere for professional development and innovation.

Benefits

Flexible work options

Comprehensive employee benefits

Career growth opportunities

Diversity and inclusion initiatives

Qualifications

• 2+ years of hands-on experience in ad operations and trafficking.
• Strong knowledge of ad operations landscape and brand safety technologies.
• Experience in BFSI sector is essential.

Responsibilities

• Manage ad trafficking tasks and oversee digital campaign management.
• Ensure campaign goals are met by monitoring ad inventory and budgets.
• Coordinate with cross-functional teams for campaign execution.

Skills

Ad Operations

Campaign Management

Digital Marketing

Budget Monitoring

Cross-Channel Trafficking

Problem-Solving

Communication Skills

Education

Bachelor’s degree in Computer Science or IT

4+ years in marketing

Tools

Google Marketing Platform

Google Campaign Manager 360

Facebook Ads

Kevel

MS Project

Workfront

Postman

Job description

Job Description:

Role Title - Manager, Ad Ops Media Operations (L09)

Company Overview:

Synchrony (NYSE: SYF) is a leading consumer financial services company offering a comprehensive suite of digital products across various industries including digital, health, retail, telecommunications, home, auto, outdoors, and pets.

• Ranked #2 among India’s Best Companies to Work for by Great Place to Work, and recognized among the Top 50 in India for Building a Culture of Innovation.
• Celebrates diversity with approximately 51% women, over 105 people with disabilities, and around 50 veterans and their families.
• Offers flexible work options and comprehensive employee benefits aimed at work-life balance and well-being.
• Focuses on career growth and upskilling, promoting diverse talent into leadership roles.

Organizational Overview:

The Performance Marketing Team drives business growth through targeted campaigns, content distribution, campaign analysis, and compliance monitoring, enhancing Synchrony's brand in a competitive market.

Role Summary/Purpose:

The Ad Operations Team within the Performance Marketing organization aims to deliver operational excellence in digital marketing, supporting omnichannel campaigns through effective trafficking and management. This role, based in Hyderabad, involves managing paid media processes, ensuring flawless campaign execution, and supporting business partners across the enterprise.

Essential Responsibilities:

• Manage ad trafficking tasks, including review, execution, and QA.
• Oversee end-to-end digital campaign management and optimization.
• Monitor ad inventory and budgets to meet campaign goals.
• Ensure creative assets and trafficking requirements comply with specifications.
• Maintain internal naming conventions and tracking parameters for campaign analysis.
• Execute cross-channel trafficking using ad-servers like Google Campaign Manager 360 and Kevel.
• Implement brand safety measures with DoubleVerify.
• Conduct QA pre and post-launch to ensure quality and compliance.
• Coordinate with cross-functional teams for campaign execution.
• Address client inquiries and support project initiatives.
• Maintain technical documentation and process improvements.
• Work independently and collaboratively with various teams.
• Perform additional duties or projects as assigned.

Qualifications/Requirements:

• Bachelor’s degree plus 2+ years in computer science, IT, or related; or 4+ years in marketing in lieu of a degree.
• At least 2+ years of hands-on experience in ad operations, trafficking, and campaign management tools.
• Minimum 2+ years' experience in BFSI sector.
• Strong knowledge of ad operations landscape, including site tagging, trafficking, ad formats, and brand safety technologies.
• Experience with Google Marketing Platform (CM360, DV360, GA360, Google Ads, YouTube), Facebook, and verification partners like DoubleVerify, Nielsen, and Comscore.
• Understanding of digital campaign builds within DSPs, including bidding, tagging, trafficking, and audience management.

Desired Characteristics:

• Experience in financial services and retail media networks is advantageous.
• Hands-on experience with Kevel ad-server and project management tools like MS Project or Workfront.
• Detail-oriented, organized, and capable of prioritizing tasks effectively.
• Excellent communication and presentation skills.
• Creative, resourceful, and problem-solving abilities.
• Effective in cross-functional teamwork and results-driven mindset.
• Adaptable, proactive, and able to handle a fast-paced environment.
• Experience with API tools like Postman is a plus.

Eligibility Criteria:

Degree with 2+ years in tech or 4+ years in marketing, with specific experience in ad operations and BFSI sector.

Work Timings: 2 PM to 11 PM IST

Internal Applicants:

• Meet role criteria and update profile accordingly.
• Inform manager and HR before applying.
• Ensure profile and resume are current.
• No ongoing corrective actions or PIPs.
• Eligible employees are those with 12+ months in current role/level (L4-L7) or 18+ months for L8+.

Grade/Level: 09

Job Family Group: Marketing