Manager, Academic Health System Marketing

Johnson & Johnson MedTech; Cincinnati (OH); On-site; USD 102,000 - 177,000; Full time

Benefits offered by this job

Vacation –120 hours/year

Sick time – 40 hours/year (Colorado/Wa

Holiday pay + 13 floating days

Job summary

Johnson & Johnson MedTech is seeking a Marketing Manager for Academic Health Systems in Cincinnati, OH. The role focuses on building a KOL engagement model, partnering with cross-functional teams, and driving growth within priority Academic Health Systems.

The ideal candidate has 3+ years in Sales/Marketing, experience with KOLs and medical education, and willingness to travel up to 40%. MBA is preferred; bachelor's degree required.

Qualifications

• Bachelor's degree required; MBA preferred.
• 3 years of business experience in Sales/Marketing.
• Willingness to travel up to 40%.
• Experience with Ethicon product line preferred.
• Experience with large teaching hospitals preferred.
• Experience working with KOLs, residents, and fellows preferred.
• Strong brand marketing and digital marketing knowledge preferred.
• Excellent communication and collaboration skills.

Responsibilities

• Create an enduring KOL influencer map and actionable engagement model for Academic Health Systems.
• Co-lead clinical and non-clinical KOL advisory groups and derive insights.
• Build and activate an extensive network of KOLs in priority AHS.
• Collaborate to develop customized account plans for influencers in prioritized AHS.
• Deploy resources with cross-functional partners to drive growth and competitiveness.
• Participate in AHS core team and budget planning, ensuring alignment with strategy.
• Manage key agency relationships and involvement in vendor selection and evaluation.
• Support business planning and adherence to annual budgets.

Skills

Communication

Interpersonal skills

Project management

Collaboration

Leadership

Education

Bachelor's degree

MBA preferred

Job description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function

Marketing

Job Sub Function

Strategic Marketing

Job Category

Professional

All Job Posting Locations

Cincinnati, Ohio, United States of America

Job Description

About Surgery

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding the possibilities of MedTech surgery? Ready to join a team that’s reimagining how we heal? Our MedTech Surgery team will give you the chance to deliver surgical technologies and solutions to surgeons and healthcare professionals around the world. Your contributions will help effectively treat some of the world’s most prevalent conditions such as obesity, cardiovascular disease and cancer. Patients are waiting. Your unique talents will help patients on their journey to wellness. Learn more at https://jnjmedtech.com

We are searching for the best talent for a Manager Academic Health System Marketing, located in Cincinnati, Ohio. Travelling is a requirement for this role and can include up to 40% travel within the calendar year to execute advisory boards, society meetings, customer visits, and site visits

The Marketing Manager of Academic Health Systems will partner with Key Account Management Directors (KADs), Strategic System Leads (SSLs), the field sales organization (FSO), Professional Education, Specialty and Platform Marketing to create a KOL engagement model for aligned prioritized Academic Health Systems. The Marketing Manager, Academic Health Systems will co-lead clinical and non-clinical KOL advisory groups to derive critical insights to advise strategies to advance Johnson & Johnson MedTech Surgery competitiveness and drive sustained growth in this vital growth segment for the organization.

In this role, the Marketing Manager, AHS will build relationships with an extensive network of KOLs and influencers in priority Academic Health Systems. This person will connect with a wide array of cross-functional teammates to identify organizational needs for evidence generation, faculty recruitment, and partnership on new technology development. The Marketing Manager, AHS will then help their cross-function teammates to identify the appropriate KOLs to integrate with the fulfillment of these needs. This person will work very closely with their peer Marketing Manager for AHS, along with the Manager of US Professional Education for AHS, and Senior Manager for AHS to ensure actions are in sync and approach is coordinated and strategically aligned. This person has the responsibility to deliver against specified budgets and timeframes and will ensure applicable company compliance with all relevant country and regional requirements, company regulations, policies, and procedures.

You Will Be Responsible For

• Collaborate with Professional Education, members of the FSO, specialty and platform Marketing, and KAM to create an enduring KOL influencer map and devise an actionable KOL engagement model for aligned AHS
• Collaborate with AHS KOL Engagement peer and Senior Manager of AHS to ensure actions are in sync and approach is coordinated and strategically aligned
• Partner with Professional Education, KAM, and FSO to build clinical and non-clinical KOL advisory groups from prioritized AHS and conduct routine engagements to extract insights that inform strategies and customized account plans
• Build, engage, and activate extensive network of KOLs from priority AHS
• Collaborate with FSO, KAM and other cross-functional partners to create customized account plans for influencers within prioritized AHS to drive JNJ MedTech Surgery competitiveness and deliver sustained growth
• Collaborate with FSO, KAM, Health Economics and Market Access (HEMA), Global Strategic Marketing (GSM) and other cross-functional partners to deploy valuable resources in priority Academic Health Systems to drive competitive conversions
• Actively participate in AHS core team to provide real time KOL insights and employ a fail fast mentality to deliver results
• Manage key agency relationships, including involvement in selection process, building relationships with agency management and agency evaluation process and review
• Actively participate in business planning as part of the AHS core team
• Develop and ensure adherence to annual budget

Qualifications / Requirements

• Travelling is a requirement for this role and can include up to 40% travel within the calendar year to execute advisory boards, society meetings, customer visits, and site visits
• A minimum of a bachelor’s degree is required. MBA preferred
• 3 years of relevant business experience in Sales/Marketing is required
• Experience in customer selling and interaction is required
• Experience working with the Ethicon product line is highly preferred
• Experience in Marketing and/or Professional Education is preferred
• Experience working with a large teaching hospital is highly preferred
• Experience working with KOLs, residents, and fellows is highly preferred
• Demonstrated knowledge of brand marketing, digital marketing, and marketing communications is preferred
• Excellent written and verbal communication skills, collaboration, project management and organizational influence skills are required
• Good interpersonal skills, with an emphasis on leadership, relationship development, and influence

Benefits

Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:

• Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period10 days
• Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year

For more information on how we support the whole health of our employees throughout their wellness, career and life journey, please visit www.careers.jnj.com.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please contact us via https://www.jnj.com/contact-us/careers or contact AskGS to be directed to your accommodation resource.

If you are under 18 years of age you (the candidate) may need to obtain the necessary working papers or other documentation required by state law to start the assignment, as well as get a parent’s consent for the background check

Preferred Skills

Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Problem Solving, Process Improvements, Product Development Lifecycle, Product Improvements, Product Portfolio Management, Product Strategies, Strategic Thinking, Tactical Planning, Technical Credibility

The anticipated base pay range for this position is :

$102,000.00 - $177,100.00