Malt RTD Market Manager - AL, FL Panhandle

The Hive US; Montgomery (AL); On-site; USD 90,000 - 120,000; Full time

Job summary

The Hive US in Alabama and the Florida Panhandle seeks a Malt RTD Market Manager to drive distribution and brand presence across on- and off-premise channels.

This role requires market leadership, collaboration with distributors, and hands-on execution, balancing strategy with field activity to deliver sustainable growth.

Qualifications

• Bachelor’s degree required or equivalent professional experience.
• Strong communication, presentation, and relationship-building skills.
• Ability to work independently and manage multiple priorities.

Responsibilities

• Own market performance and execute plans to drive volume, distribution and visibility.
• Build strong relationships with distributor teams and key customers to meet priorities.
• Develop market-specific plans aligned with brand priorities and strategies.
• Deliver actionable insights to drive business performance and growth.
• Coordinate execution of national and local programs and monitor compliance and results.
• Support annual planning and forecasting and communicate market performance.

Skills

Communication

Presentation

Relationship building

Independent work

Education

Bachelor’s degree in Business, Marketing, Sales, or related field

Job description

Malt RTD Market Manager - AL, FL Panhandle

Meaningful Work From Day One

The Hive Malt RTD Market Manager is responsible for driving the commercial performance of Brown-Forman’s Malt RTD’s within an assigned market. This role partners closely with distributor teams, key customers, and Brown-Forman stakeholders to increase distribution, improve retail execution, accelerate depletions, and strengthen brand presence across both on- and off-premise channels.

The Hive Malt RTD Market Manager serves as the local market expert and commercial leader, identifying opportunities to grow the business while ensuring flawless execution of national and local priorities. Through strong relationship management, market analysis, and field engagement, this role delivers sustainable growth and builds long-term partnerships throughout the three-tier system.

This position requires a highly motivated and entrepreneurial individual who thrives in a fast-paced environment and enjoys balancing strategic planning with hands-on market execution.

What You Can Expect

Market Leadership

• Own commercial performance within the assigned market and execute plans that deliver volume, depletion, distribution, and visibility objectives.
• Develop market-specific business plans aligned with Brown-Forman brand priorities and commercial strategies.
• Identify opportunities to accelerate growth through distribution gains, account development, promotional activity, and execution excellence.
• Serve as the local expert on market trends, competitive activity, customer needs, and consumer behavior.
• Deliver actionable insights and recommendations that drive business performance.

Distributor Partnership

• Build strong working relationships with distributor sales teams, managers, and leadership.
• Influence distributor focus and execution to support Brown-Forman business priorities.
• Conduct regular market work-withs and ride-alongs with distributor representatives.
• Support distributor education and training efforts to improve brand knowledge and selling effectiveness.
• Monitor inventory levels and identify opportunities to improve product availability and execution.

Account Development

• Develop and maintain relationships with key on-premise and off-premise accounts throughout the market.
• Increase product distribution, menu placements, displays, cold box placements, and feature activity.
• Identify new business opportunities and secure incremental placements that support market growth objectives.
• Support account planning and execution in partnership with distributor teams.
• Build long-term relationships with key decision-makers and influencers throughout the market.

Execution Excellence

• Ensure flawless execution of national and local commercial programs.
• Monitor pricing, merchandising standards, display execution, and promotional compliance.
• Support strategic consumer-facing activations that increase awareness, trial, and conversion.
• Evaluate program effectiveness and share learnings with internal and external stakeholders.
• Coordinate the deployment of point-of-sale materials and merchandising assets within the market.

Business Planning & Reporting

• Analyze depletion, distribution, execution, and account performance data to identify opportunities and risks.
• Maintain accurate reporting on market activity, customer engagement, and business results.
• Communicate market performance, competitive activity, and emerging opportunities to leadership.
• Support annual planning and forecasting processes as needed.

Collaboration & Culture

• Partner effectively with Brown-Forman teams, distributor partners, and agency colleagues to achieve shared business objectives.
• Demonstrate professionalism, accountability, and a commitment to delivering results.
• Foster an inclusive and collaborative environment that values teamwork and diverse perspectives.
• Represent Brown-Forman brands and Hive with integrity and excellence in all interactions.

What You Bring to the Table

Minimum Qualifications

• Bachelor’s degree in Business, Marketing, Sales, or related field preferred.
• 3-5 years of experience in beverage alcohol, beer, consumer packaged goods, hospitality, or related sales environments.
• Understanding of the beverage alcohol three-tier system preferred.
• Experience developing customer relationships and driving sales growth.
• Strong communication, presentation, and relationship-building skills.
• Demonstrated ability to work independently while managing multiple priorities.
• Valid driver’s license and clean driving record.

Preferred Qualifications

• Experience working with distributor partners.
• Experience in on-premise and off-premise sales environments.
• Knowledge of Brown-Forman brands and the beverage alcohol marketplace.
• Experience utilizing sales reporting, depletion data, and execution metrics to drive business decisions.
• Familiarity with RTD, spirits, beer, or premium beverage categories.

Success Measures

Success in this role will be measured by:

• Distribution growth
• Depletion growth
• Display and feature activity
• Account development
• Retail execution quality
• Distributor engagement
• Market share growth
• Achievement of annual business objectives

Travel Requirements

This position requires regular travel throughout the assigned market, including occasional evening and weekend work to support customer activities, events, and business priorities. Territory includes all Alabama & Florida panhandle.