M-NAV Measurement Solutions Architect, Manager

Accenture PLC; New York (NY); Hybrid; USD 87,000 - 294,000; Full time

Benefits offered by this job

Medical coverage

401(k) plan

Paid holidays

Job summary

Accenture Song seeks a Hybrid Measurement Solutions Architect to advance the technical features of the M-Nav platform and to deploy solutions for clients. The ideal candidate combines advanced modeling techniques (Bayesian methods, MMM/MTA) with strong SQL, Python, and data engineering skills to deliver actionable budget optimization outputs.

You will work with product, data science, and client teams to align models with governance, validate outputs, and explain results in business terms to

Qualifications

• 5+ years in marketing measurement, econometrics, attribution, data science, or martech analytics.
• 3+ years working with clean rooms (LiveRamp, Google BQ) or AMC-like environments.
• Hands-on experience with MMM, attribution, experimentation and MTA concepts.

Responsibilities

• Partner with product development, data science, marketing stakeholders and clients to ensure models fit workflows and governance.
• Deliver system-level MMM+MTA reconciliation and native measurement for budget optimization.
• Explain methodologies in plain business language to translate outputs into actions.
• Support sales engagements as a SME in technical discussions with clients.

Skills

SQL

Python

R

Feature engineering

Experimental design

Model validation

MAPE / R2 / F1 interpretation

Taxonomy design

Data QA

Vibe coding

Tools

LiveRamp

Google BigQuery

Job description

We are: Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song Accenture Marketing Investment Navigator (also called M-Nav) brings together marketing mix modeling (MMM), attribution, sales lift, and brand lift in a first-of-its-kind unified, AI-native, enterprise-scale platform, giving marketers both the strategic big picture and the clarity to decide where to move budget next. The product moves marketers from hindsight to foresight by combining Accenture's attribution methodology with Amazon signals. Initial deployments have shown improvement in business outcomes for brands by 17% and above, at twice the speed of current approaches.

You are: We are looking for a hybrid Measurement Solutions Architect to improve the technical product features of Accenture Marketing Investment Navigator (M-Nav) AND operationalize, deliver and deploy the product for clients. Since M-Nav unifies measurement across MMM, user-level attribution, and experiments, the ideal candidate will have knowledge of advanced modeling methodologies such as Bayesian Regression, Bayesian Belief Networks, Gradient Descent, bagged logistic regression, regularized models as well as concepts around incrementality logic and MMM/MTA reconciliation.

The role partners with product development, data science, marketing/media stakeholders, and client teams to ensure models fit existing workflows, pass governance checks, and generate scenario-ready outputs for budget optimization. The role will deliver on the M-Nav vision: system-level MMM+MTA reconciliation, Amazon Marketing Cloud (or similar)-native measurement, feature engineering, model validation, human-in-the-loop governance, and decision-oriented outputs and not just math and modeling. In addition, the role requires the ability to explain in plain business language the methodology and concepts used in building models so that clients can see the value of the technical outputs from M-Nav and how those outputs translate into ready-to-execute marketing and media investment decisions.

The ideal candidate is fluent in explaining concepts related to statistical validation of data, building Bayesian models, feature engineering, optimization and simulation of budget scenarios. Knowledge of retail media networks (such as Amazon Ads and WalMart Connect) is a plus, as is fluency in coding in SQL in the AMC clean rooms to structure log-level data, validate schemas, harmonize taxonomy, engineer features, etc.

Qualifications

5+ years in marketing measurement, econometrics, attribution, data science, or martech analytics; 3+ years working with clean rooms (such as LiveRamp, Google BQ), ad-platform data, or AMC-like environments.

Experience should include

• Strong hard skills in SQL, Python or R, feature engineering, experimental design, model validation, MAPE/R²/F1 interpretation, taxonomy design, and data QA.
• Hands-on experience with "vibe coding" preferred.
• Hands-on experience with statistical modeling techniques such as MMM, attribution, experimentation and familiarity with MTA, incrementality testing, bridge calibration, and privacy-safe measurement.
• Experience leading analytic enagements and ability to translate analytical findings into value narrative for client.
• Experience supporting sales teams in the role of a SME or in technical discussions with client is a must.

Strong soft skills

Structured problem solving, ability to translate complex methods into clear business recommendations, stakeholder communication, and comfort working in governed, cross-functional delivery models.

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We anticipate this job posting will be posted until 11/30/2026. Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here: U.S. Employee Benefits | Accenture

Annual Salary Range

• California $94,400 to $293,800
• Colorado $94,400 to $253,800
• Connecticut $94,400 to $253,800
• District of Columbia $100,500 to $270,300
• Illinois $87,400 to $253,800
• Maine $80,400 to $216,200
• Maryland $94,400 to $253,800
• Massachusetts $94,400 to $270,300
• Minnesota $94,400 to $253,800
• New York $87,400 to $293,800
• New Jersey $100,500 to $293,800
• Ohio $87,400 to $235,000
• Virginia $87,400 to $270,300
• Washington $100,500 to $270,300

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com

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