M&E Area Manager

ViziRecruiter,LLC.; Charlotte (NC); On-site; USD 70,000 - 95,000; Full time

Job summary

Charter Schools USA in Charlotte, NC seeks a Marketing and Enrollment Area Subject Matter Expert to drive school-level marketing and enrollment initiatives, align local efforts with Corporate M&E strategies, and optimize ROI across the district.

You will collaborate with state and school stakeholders to implement integrated campaigns, manage assets, and support branding and messaging across multiple channels while ensuring data-driven decision making.

Qualifications

• Bachelor's Degree in Business or Marketing or equivalent.
• 5+ years of general marketing strategy and support experience.
• 3+ Sales or enrollment experience.
• 2+ years of digital experience, developing and monitoring SEM/SEO activity, paid and organic social media campaigns, and a digital content strategy.

Responsibilities

• Lead school marketing and enrollment plans and ROI.
• Coordinate with national marketing to align campaigns.
• Advise schools on branding and asset development.
• Manage digital campaigns, landing pages, and SEO keywords.
• Monitor M&E performance metrics and reporting.

Skills

Integrated / Omnichannel Marketing

Digital Marketing

Project Management

Marketing analytics

Strong communication

Spanish language

Education

Bachelor's Degree in Business or Marketing

Tools

Adobe Illustrator

SharePoint

CRM

Microsoft Office

Job description

Introduction

As a pioneer in the Charter school movement, CSUSA is one of the fastest-growing education management organizations in the United States, providing a wide variety of educational choices to over 82,000 students in more than 150 schools across Florida, South Carolina, North Carolina, and Louisiana.

Charter Schools USA is an Equal Opportunity Employer.

Overview

Charter Schools USA (CSUSA) is one of the largest and highest performing education management companies in the United States, proudly serving over 82,000 students in over 150 schools in four states. Founded by Jonathan Hage in 1997, CSUSA's mission is a Relentless Commitment to Student Greatness in School and in Life™. CSUSA provides an academically rigorous education to students equipping them with real world readiness, prepared for college or career after graduation. With an unwavering dedication to the success of students from every background, CSUSA is closing the gaps in achievement and opportunity, keeping our promise of Strong Minds, Good Hearts™.

Job Purpose

To join a team of people with the mission: Relentless Commitment to Student Greatness in School and in Life™. If you love inspiring and motivating young learners and want to put students first in education, CSUSA is the right place for you. We deliver on our promise of Strong Minds, Good Hearts™ through an education model that gives every student the opportunity for success. As a Marketing and Enrollment Area (M&E) Area Manager, you will be responsible for the school-based marketing and enrollment efforts at Charter Schools USA schools in their assigned area. Ultimate success is reaching programmatic capacity by recruiting new students and retaining existing ones.

Responsibilities

Marketing and Enrollment (M&E) Area Subject Matter Expert and Point of Contact

• Creates a strong working relationship with stakeholders with proactive and consistent
• Meets with state and school stakeholders periodically to work/report on the development and execution of marketing plans, prioritize efforts, and advise and prepare for future
• Provides day-to-day local/school marketing and enrollment support and provides ongoing guidance
• Works with National M&E to ensure local alignment and compliance with corporate strategy/plans, best practices, guardrails, and policies/procedures; and maximizes the scalability/ROI of
• Maintains knowledge of market insights and developments and innovative M&E developments and recommends strategies and initiatives that improve relevance and performance of M&E efforts
• Acts as a conduit of information/insights between local, state/area, and national
• May collaborate and support cross-functional national marketing efforts that affect local
• Acts as the agency/vendor's single point of contact to facilitate local/school
• Updates board stakeholders on market insight, M&E performance, and future efforts/direction as needed
• Collaboratively develops and oversees fully integrated school M&E plans, ensuring leveraging of school identities and consumer understanding, and integration of Corporate M&E strategies and policies
• Supports annual marketing and enrollment budget efforts and oversees management at the school level
• Attends professional development opportunities to update skills and understanding of M&E practices and associate CSUSA software and hardware

Awareness and Consideration of CSUSA Schools (Marketing)

• Helps school develop or refine school identities
• Communicates CSUSA and School branding policies/standards and reviews school content/creative accordingly
• Works with nationally approved marketing/creative agencies, providing creative direction in support of school initiatives such as web designs, collateral development, and the Creative used in ad campaigns
• Identifies needs for and manages the development of marketing assets such as collateral and signage
• Consults/ advises on how to best address/leverage local outreach and partnership opportunities -- on and off-premise activities, promotions, and
• Ensures schools are appropriately equipped with material to excel. Materials can include signage, presentations, emails, flyers, , and facilitates to deliver on those as needed.
• Advises on how and when to best target and leverage PR opportunities in the area. Works with PR agencies/contractors as needed on those
• Works with local stakeholders to properly identify digital needs and insights needed to execute digital campaigns, i.e., SEO keywords, development of landing pages, integration/linking opportunities,
• Works with national digital and state/area/national media efforts, supporting efforts by informing national of digital campaign needs, local efforts and market insights for proper integration, and monitoring of readiness and
• Assists in digital and media execution and optimization by ensuring that creative assets, links, and architecture are appropriate for executing and driving ultimate performance; and provides audience insights and lists for proper ad
• Leads set-up and testing for the execution of digital campaigns. Quality checks on URLs, UTM parameters, , to ensure proper structure and execution of digital campaigns.
• Identifies state/area and national scalability opportunities to lift cost-efficiencies.

Acquisition and Retention of Students (Conversion/Enrollment)

• Develops, counsels the schools, and monitors funnel conversion strategies and efforts that help fuel conversion and retention
• Leverages CRM for conversion strategies and monitors and reports on CRM activity to improve performance
• Oversight and management of CSUSA school enrollment processes in support of enrollment goals; Implementing quality assurance measures to ensure processes are followed with fidelity in progress in enrollment is
• Counsels schools to develop annual marketing and enrollment plan initiatives to recruit and retain existing families at the school level, meeting periodically on execution and status of
• Ongoing counsel and oversight of school recruitment events
• Serves as a leader to assure that schools are adequately resourced with personnel, technology/systems and have the understanding and skillsets to succeed in enrollment goals
• Identifies enrollment and retention best practices

Enrollment Systems and Records Management and Reporting

• Monitors and reports on M&E performance and its associated ROI and KPIs such as the number of leads, applications, cost per lead/acquisition, conversion metrics,
• Collaborates with schools and national stakeholders to ensure alignment of metrics, reporting, and initiatives

Requirements

• Experience and strength at Integrated / Omnichannel Marketing
• Exceptional interpersonal communication skills, with a heightened mindset of collaboration and team
• Digital Marketing experience, designing and monitoring campaigns, website, email, and social platform
• Strong speaking, writing, and listening skills; Spanish is a
• Strong project management, process and meeting facilitation
• Well versed in marketing analytics, working with data, and skilled at monitoring and reporting out metrics/indicators
• Innovative, process and service-oriented mindset and behavior.
• Demonstrated capability of managing and delivering multiple, overlapping projects on budget, schedule, and scope
• Strong commitment to continuous improvement and
• Superior resourcefulness, problem-solving and change management skills.

Job Requirements

• Bachelor's Degree in Business or Marketing or equivalent
• 5+ years of general marketing strategy and support experience. Inclusive of developing integrated plans and leading the development and execution of the assets/materials and initiatives within the
• 3+ Sales or enrollment experience
• 2+ years of digital experience, developing and monitoring SEM/SEO activity, paid and organic social media campaigns, and a digital content
• Experience working with several stakeholders and multiple projects that require alignment and
• Experience managing budgets
• Marketing operations/analytics experience
• Project management responsibilities
• Experience working with agencies and contractors
• Microsoft Office proficiency
• Service industry experience and matrix organization experience are a plus
• Adobe Illustrator, SharePoint, CRM, and graphic design experience are a plus.
• May perform other duties assigned.

Work Environment

• Usual office working conditions.

Physical Demands

• No physical exertion required.
• Travel within or outside of state.
• Light work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force as frequently as needed to move objects.

FLSA Overtime Category

Job is exempt from the overtime provisions of the Fair Labor Standards Act.