Luxury Social Video Producer - Platform-native Storytelling

Hearst Corporation; New York (NY); Hybrid; USD 85,000 - 125,000; Full time

Benefits offered by this job

Hybrid work model

Professional growth programs

Wellness benefits

Job summary

Town & Country is seeking a creative Social Media & Video Producer to shape the brand’s presence across social platforms. You’ll turn culture, travel, fashion, and design into platform-native storytelling that grows audiences and engagement.

You will own day-to-day content strategy, shoot and edit social-first videos, and collaborate with editors and talent to deliver elevated social storytelling across events and brand moments.

Qualifications

• 6+ years of post-graduate experience in social media (luxury/consumer editorial preferred).
• Strong copywriting skills reflecting a brand voice.
• Experience concepting, shooting, editing, publishing short-form social video.
• Excellent editorial judgment and knowledge of Town & Country’s tone.
• Highly visual, innovative storyteller with curiosity and energy.
• Familiarity with analytics tools and social video metrics.

Responsibilities

• Own Town & Country’s day-to-day social content strategy and calendar across major platforms.
• Develop strategies to grow audience, engagement, traffic, and brand affinity.
• Concept, shoot, edit, and publish original social-first content, focused on short-form video.
• Capture and produce photo/video at editorial shoots, events, premieres, and brand moments.
• Collaborate with editors, photographers, talent, and cross-functional teams for social storytelling.
• Monitor performance, audience feedback, and trends to inform editorial decisions.
• Collaborate with editorial and branded teams to develop social-first initiatives and paid partnerships.
• Contribute articles to the site and provide timely social coverage of news and events.

Skills

Copywriting

Video editing

Social storytelling

Platform-native content

Tools

Dash Hudson

TikTok Analytics

SocialFlow

Google Analytics

Job description

Town & Country is seeking a creative Social Media & Video Producer to shape the brand’s presence across social platforms. You’ll turn culture, travel, fashion, and design into platform-native storytelling that grows audiences and engagement.

You will own day-to-day content strategy, shoot and edit social-first videos, and collaborate with editors and talent to deliver elevated social storytelling across events and brand moments.