Luxury Marketing & Brand Communications Director

Montage International; Big Sky (MT); On-site; USD 120,000 - 210,000; Full time

Job summary

Montage International in Big Sky, Montana seeks a Director of Marketing & Communications to lead strategic marketing, PR, and partnerships for Montage Big Sky. This executive will elevate brand awareness, drive guest engagement, and revenue across rooms, F&B, spa, and retail.

The role partners with the Director of Sales & Marketing and senior leadership to create innovative programming, compelling storytelling, and meaningful collaborations with luxury brands and influencers.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Hospitality, Business, or related field.
• 5-8+ years of progressive experience in luxury hospitality, lifestyle, travel, PR, or brand marketing.
• Proven success leading integrated marketing, communications, and PR strategies for luxury brands.
• Demonstrated experience developing strategic partnerships with lifestyle, fashion, culinary, wellness, luxury, and experiential brands.
• Strong understanding of luxury consumer behavior and brand positioning.
• Exceptional media relations and public relations experience with a track record of securing meaningful earned media.

Responsibilities

• Develop and execute the resort's annual marketing and communications strategy in alignment with business objectives, revenue goals, and brand standards.
• Create integrated marketing campaigns that drive awareness, consideration, bookings, ancillary revenue, market share, and guest engagement.
• Lead all public relations efforts for the resort, serving as primary liaison with agency partners, media, influencers, content creators, and industry stakeholders.
• Identify, negotiate, and execute strategic partnerships with luxury, lifestyle, fashion, wellness, culinary, and experiential brands.
• Lead the strategic planning and marketing of seasonal programming initiatives across the resort.
• Drive marketing strategy for all resort outlets, ensuring alignment with revenue goals and brand positioning.
• Oversee website strategy, content management, and ongoing optimization; direct social media strategy and content development.

Skills

Brand leadership

Media relations

Partnerships

Digital marketing

Education

Bachelor's Degree in Marketing, Communications, Public Relations, Hospitality, Business, or related field

Tools

CRM platforms

Analytics platforms

Microsoft Office

Hospitality technology

Job description

Montage International in Big Sky, Montana seeks a Director of Marketing & Communications to lead strategic marketing, PR, and partnerships for Montage Big Sky. This executive will elevate brand awareness, drive guest engagement, and revenue across rooms, F&B, spa, and retail.

The role partners with the Director of Sales & Marketing and senior leadership to create innovative programming, compelling storytelling, and meaningful collaborations with luxury brands and influencers.