Luxury Brand Social Media Specialist

John Hardy; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

John Hardy is seeking a digitally savvy Social Media Specialist who lives and breathes social culture—someone who knows what’s gaining momentum and understands why people engage, shaping conversations a luxury brand should be part of.

You will own daily publishing, audience engagement, and help shape the content calendar, collaborating with Creative and Marketing to develop content that feels native to each platform.

Qualifications

• 3+ years of hands-on experience in social media and community management for a consumer brand.
• Deep understanding of platform culture, audience behavior, and emerging content formats.
• Experience in fashion, jewelry, beauty, luxury, or lifestyle preferred.
• Track record of creating engaging content, growing audiences, and building active social communities.
• Excellent writing skills with the ability to bring a brand voice to life through captions, comments, and one-to-one conversations.
• Strong creative instincts and an eye for imagery, short-form video, and storytelling.
• Comfort capturing and editing content on a phone; CapCut, Canva, or Adobe Creative Suite is a plus.
• Experience with social publishing and analytics tools such as Sprout Social, along with project management tools such as Asana.
• Strong organization and attention to detail, with the ability to manage multiple priorities and respond quickly to timely opportunities.
• Sound judgment when engaging publicly and handling customer concerns, with an ability to escalate when needed.

Responsibilities

• Own the day-to-day management of John Hardy’s social channels, ensuring a consistent brand voice and an engaging presence across platforms.
• Partner with Marketing to author the social content calendar, connecting brand campaigns, product launches, cultural moments, and ongoing storytelling.
• Collaborate with Creative to develop content that feels native to each platform, contributing ideas, references, hooks, captions, and actionable feedback.
• Own scheduling, publishing, and quality control, ensuring every post is accurate, timely, and optimized for its platform.
• Identify emerging trends, formats, creators, and conversations, translating relevant opportunities into timely content ideas.
• Help capture and create spontaneous content, including behind-the-scenes moments and short-form video, in partnership with Creative.
• Support social strategies that grow awareness, attract new followers, deepen engagement, and encourage product discovery.

Skills

Social media expertise

Community management

Content strategy

Copywriting

Organization

Judgment

Collaboration

Tools

CapCut

Canva

Adobe Creative Suite

Sprout Social

Asana

Job description

John Hardy is seeking a digitally savvy Social Media Specialist who lives and breathes social culture—someone who knows what’s gaining momentum and understands why people engage, shaping conversations a luxury brand should be part of.

You will own daily publishing, audience engagement, and help shape the content calendar, collaborating with Creative and Marketing to develop content that feels native to each platform.