lululemon Manager - Key Market Visual Merchandising West

lululemon; Los Angeles (CA); On-site; USD 112,000 - 147,000; Full time

Benefits offered by this job

Extended health and dental benefits

Paid time off

Retirement plan matching

Employee discount

Fitness & yoga classes

Parenthood top-up

Development courses

Job summary

lululemon seeks a seasoned Manager, Key Market Visual Merchandising West, based in Los Angeles, to lead the VM strategy for Western North America. You will guide a distributed team and align market priorities with enterprise direction, ensuring consistent guest experiences in top stores.

Reporting to the Senior Manager, NA Visual Merchandising, you will elevate standards, collaborate with retail leaders, and influence long-term market activations while traveling across the region as needed.

Qualifications

• 8+ years of progressive experience in visual merchandising, merchandising, retail, or related field.
• Demonstrated people leadership experience across multiple locations.
• Experience shaping market-level strategy from enterprise direction to actionable priorities.
• Strong cross-functional leadership and communication to influence senior partners.
• Ability to balance strategic thinking with execution and high visual standards.
• Comfort leading through change, ambiguity, and competing priorities in a fast-paced retail environment.
• Bachelor's degree as noted in qualifications.
• Willingness to travel regularly across Western North America.

Responsibilities

• Lead and evolve visual merchandising strategy for key markets and priority stores in Western North America.
• Build, coach, and develop a distributed team of visual merchandising leaders across locations.
• Partner with senior retail and regional leaders to elevate standards and drive execution.
• Guide seasonal floor sets, store-specific strategies, and priority product moments in key doors.
• Provide strategic leadership for select new store openings and market activations.
• Incorporate market insights and guest feedback to influence direction.
• Strengthen visualization capability through coaching, training, and field visits.
• Collaborate with cross-functional teams to deliver cohesive guest experiences.

Skills

People leadership

Strategic thinking

Cross-functional leadership

Communication skills

Change management

Travel willingness

Retail/visual merchandising

Education

Bachelor's degree in business, marketing, merchandising, visual communications, or related field

Job description

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

This role reports to the Senior Manager, North America Visual Merchandising and is part of North America Retail Brand Experience. The team brings brand and product stories to life through exceptional visual merchandising, styling, in-store marketing, and a thoughtfully designed guest journey.

core responsibilities

The Manager, Key Market Visual Merchandising West leads the visual merchandising strategy and execution for key markets and priority stores across Western North America. Based in Los Angeles, this role connects enterprise direction to market needs, elevates execution in top doors, and ensures stores deliver a compelling and consistent guest experience.

This is a people leadership role with direct reports based both in Los Angeles and across the West. The Manager builds a connected, high-performing distributed team through clear priorities, strong operating rhythms, meaningful development, and consistent leadership across locations. This role reports into the Director, Visual Merchandising North America.

• Lead and evolve the visual merchandising strategy for key markets and priority stores across Western North America, translating North America direction into clear market priorities.
• Build, coach, and develop a distributed team of visual merchandising leaders, creating connection , accountability, and consistent ways of working across locations.
• Partner with senior retail and regional leaders to elevate visual merchandising standards, strengthen ownership, and drive sustained execution across the market.
• Guide seasonal floor sets, store-specific strategies, Optimal Store Layout execution, and priority product or brand moments in key doors.
• Provide strategic visual merchandising leadership for select new store openings, optimizations, and market activations, with a focus on long-term sustainment.
• Bring forward market insights, guest and store feedback, and execution learnings to influence current and future North America visual merchandising and styling direction.
• Strengthen visual merchandising capability through coaching, training, market visits, store walkthroughs, photo reviews, and clear performance expectations.
• Collaborate across Visual Merchandising and Styling, Store Portfolio, In-store Marketing, Merchandising, Retail Operations, and Brand to deliver cohesive experiences.

• Contribute to fleet-wide visual merchandising tools, training, and operating principles that simplify direction and raise execution standards.

qualifications

• 8+ years of progressive experience in visual merchandising, merchandising, retail, or a related field; apparel experience preferred.
• Demonstrated people leadership experience, including leading and developing teams across more than one location.
• Experience shaping market-level strategy and translating enterprise direction into clear, actionable priorities.
• Strong cross-functional leadership and communication skills, with the ability to influence partners and senior leaders.
• Ability to balance strategic thinking with strong execution, sound judgment, and a high standard of visual excellence.
• Comfort leading through change, ambiguity, and competing priorities in a fast-paced retail environment.
• Bachelor's degree in business, marketing, merchandising, visual communications, or a related field preferred.
• Ability to travel regularly across Western North America based on business and market needs.

leadership expectations

• Put people first and build trusting, inclusive relationships across a distributed team.
• Lead with clarity and courage, setting direction while creating space for others to contribute and grow.
• Communicate with honesty and kindness, and hold self and others accountable to shared commitments.
• Think entrepreneurially, challenge the status quo, and pursue innovative solutions that improve the guest and store experience.
• Bring energy, connection, and joy to the work while maintaining focus on results.

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.

additional notes

Authorization to work in The United States is required for this role.

Please note: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of employment visa at this time for this role.

compensation and benefits package

lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and teamperformance. Thetypical hiring range for this position is from $112,000 - 147,000 annually ; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

Remote - Field Based

Field/Community-based work is necessary or important within a designated area, with relevant travel required.

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