Loyalty Marketing Manager: Growth & Engagement

Starbucks; Seattle (WA); On-site; USD 140,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401(k) with employer match

Bean Stock equity program

Tuition coverage under Starbucks Plan

Paid time off and holidays

Job summary

Starbucks is seeking a Manager, Loyalty Marketing to lead end-to-end go-to-market strategies for the Starbucks Rewards program, translating customer insights into compelling campaigns that deepen engagement. This role requires strategic leadership, cross-functional partnership, and a track record of delivering multi-channel initiatives.

You will manage timelines, collaborate with marketing, analytics, operations and finance, and stay ahead of industry trends to continuously evolve the loyalty

Qualifications

• 5–7+ years of loyalty, CRM, lifecycle, or integrated marketing—retail/e-commerce/consumer brands preferred.
• Bachelor’s degree or equivalent experience.
• Experience managing go-to-market strategies and executing multi-channel campaigns.
• Skilled in brief writing with a track record of aligning teams around a clear vision.
• Highly organized with strong project management; able to manage multiple priorities and timelines.
• Experience partnering with external agencies and delivering end-to-end outcomes.

Responsibilities

• Manage go-to-market strategy and execution for loyalty initiatives, promotions, offers, games, and experiences.
• Own end-to-end campaign delivery from intake through briefing, execution, and performance readout.
• Develop strategic marketing briefs aligning objectives, audience, messaging, and positioning.
• Partner across marketing, digital, analytics, operations, and finance to launch initiatives with excellence.
• Manage timelines, dependencies, and stakeholders in a fast-paced environment.
• Evolve the loyalty experience by tracking trends and benchmarking against competitors.

Skills

Loyalty marketing

CRM

Lifecycle marketing

Integrated marketing

Go-to-market strategy

Multi-channel campaigns

Brief writing

Education

Bachelor’s degree

Job description

Starbucks is seeking a Manager, Loyalty Marketing to lead end-to-end go-to-market strategies for the Starbucks Rewards program, translating customer insights into compelling campaigns that deepen engagement. This role requires strategic leadership, cross-functional partnership, and a track record of delivering multi-channel initiatives.

You will manage timelines, collaborate with marketing, analytics, operations and finance, and stay ahead of industry trends to continuously evolve the loyalty