Local Marketing & Community Engagement Lead

Teneightconcepts; Baton Rouge (LA); Hybrid; USD 65,000 - 85,000; Full time

Job summary

Walk-On's Sports Bistreaux in Baton Rouge seeks an energetic marketer to bridge corporate and local stores. You will craft marketing calendars, foster community partnerships, and drive local promotions and events across multiple restaurants.

This field role requires travel, relationship-building, and a hands-on approach to brand initiatives. You’ll work with GMs and the corporate marketing team to execute campaigns, track results, and keep teams engaged with creative local activations and social

Qualifications

• 2+ years in local store marketing, field marketing, community relations, or restaurant/hospitality marketing (multi-unit experience preferred)
• Experience planning and running events and promotions
• Strong communication, presentation, and relationship-building skills
• Proficiency with Google Workspace or Microsoft Office
• Strong social media knowledge (Instagram, TikTok, Facebook); Canva or similar design tools a plus
• Valid driver's license, reliable transportation, and willingness to travel regularly (60-75%)
• Bachelor's degree in Marketing, Communications, Hospitality, or related field preferred, not required

Responsibilities

• Build and manage local store marketing calendars with General Managers
• Ensure calendars are complete, approved, and submitted on time
• Develop community catering partnerships via in-person visits and sales efforts
• Plan and execute local promotions, fundraisers, and in-store events
• Track local store marketing spend and measure results
• Represent the brand at community events, festivals, and sponsorships
• Roll out corporate campaigns and brand programs at locations
• Check in-store execution and report gaps to leadership
• Train restaurant teams on promotions and how to execute them
• Plan and run events from start to finish (grand openings, milestones, holidays)
• Generate creative local activation ideas and trend-driven concepts
• Lead internal competitions to boost performance and morale
• Collaborate with GMs and corporate marketing; report field insights
• Provide content support for social media from the field

Skills

Communication skills

Presentation skills

Relationship-building

Team player

Organizational skills

Social media savvy

Creativity

Problem-solving

Motivator

Public speaking

Marketing

Education

Bachelor's degree in Marketing, Communications, Hospitality, or related field

Tools

Google Workspace

Microsoft Office

Canva

Job description

Walk-On's Sports Bistreaux in Baton Rouge seeks an energetic marketer to bridge corporate and local stores. You will craft marketing calendars, foster community partnerships, and drive local promotions and events across multiple restaurants.

This field role requires travel, relationship-building, and a hands-on approach to brand initiatives. You’ll work with GMs and the corporate marketing team to execute campaigns, track results, and keep teams engaged with creative local activations and social