Local Digital Growth & AI Content Specialist

Servpro Industries, Inc.; Bear (DE); On-site; USD 40,000 - 60,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Performance bonuses

Employee discounts

Opportunities for advancement

Profit sharing

Training & development

Wellness resources

Job summary

Servpro Industries, Inc. is searching for a Digital Growth & AI Content Specialist in Bear, Delaware. This is an operational role focused on enhancing our online presence through local SEO, content systems, and direct engagement with projects.

The specialist will assist with Google Business Profile growth, create content on job sites, and collaborate with production teams. Candidates should be tech-savvy and comfortable with AI tools, making this position ideal for motivated college students or recent graduates.

Qualifications

• Some content creation experience is preferred.
• Strong software skills and tech comfort are essential.
• Ability to learn AI tools efficiently is important.

Responsibilities

• Assist in local SEO and Google Business Profile growth.
• Create and optimize website content.
• Capture content and video at job sites.

Skills

Content creation experience

Strong computer/software skills

Comfort with technology

Ability to learn AI tools

Ability to stay organized

Ability to execute consistently without reminders

Education

Motivated college student or recent graduate

Tools

ChatGPT

Google Business Profile

Basic SEO knowledge

Google Ads/PPC exposure

Job description

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Employee discounts
• Opportunity for advancement
• Profit sharing
• Training & development
• Wellness resources

Local Digital Growth & AI Content Specialist

SERVPRO of Bear/New Castle & SERVPRO of Upper Darby

SERVPRO of Bear/New Castle and SERVPRO of Upper Darby are looking for a highly driven, execution-focused Digital Growth & AI Content Specialist to help us aggressively grow our local online presence, search visibility, content systems, and digital authority.

This is NOT a traditional corporate marketing position.

This is a real-world operational growth role focused on:

• local SEO
• Google Business Profile growth
• AI-assisted content creation
• short-form video/media
• website content
• operational content systems
• local digital authority building
• PPC support
• measurable execution

We are building a true local digital growth system around real jobs, real projects, real people, and real operational content.

IMPORTANT — PLEASE READ BEFORE APPLYING

This is NOT a role for someone expecting:

• extensive daily training
• constant hand-holding
• a fully built marketing department
• highly structured corporate onboarding
• a "sit around waiting for assignments" environment

We move quickly and operate in a fast-paced real-world service business.

However…

We ARE open to ambitious self-learners who are:

• highly coachable
• consistent
• dependable
• strong executors
• comfortable learning independently
• able to improve rapidly through repetition and real-world experience

You do NOT need to be a senior SEO expert.

But you SHOULD already have:

• SOME content creation experience
• strong computer/software skills
• comfort with technology
• comfort learning AI tools
• ability to stay organized
• ability to execute consistently without constant reminders

This role may be a great fit for:

• someone early in their career
• a motivated college student
• a recent graduate
• someone self-taught in content/media/SEO
• someone already creating content online
• someone interested in AI, digital growth, and business systems

Real Operational Involvement

This is NOT a desk-only position.

You will regularly:

• visit active jobsites
• capture photos/videos/content
• work directly with production teams
• help document projects
• assist with before/after content
• help generate customer reviews
• interview team members/customers when appropriate
• learn restoration terminology and operations
• become knowledgeable in water, fire, mold, reconstruction, and emergency services

The goal is to create REAL local authority content based on REAL operational experience.

Core Responsibilities

Google Business Profile Growth

• Daily GBP posting
• Photo uploads
• Review monitoring/responding
• Helping drive customer review generation
• Service updates
• Supporting local ranking improvement
• Monitoring competitors and local visibility

Website & Local SEO

• Assisting with website updates
• Building and improving service pages
• Local SEO optimization
• FAQ and how-to content creation
• Geo-targeted content updates
• Helping improve website conversion rates
• Supporting long-term local authority growth

Content & Media Creation

• Organizing field photos/videos
• Creating short-form content
• Assisting with AI-generated content
• Building repeatable media systems
• Helping capture real operational content
• Building and supporting Facebook, Instagram, TikTok, YouTube, and other digital platforms

AI & Technology Systems

• Learning and utilizing AI tools
• Assisting with digital workflow systemsImproving operational efficiency
• Helping leadership implement scalable systems
• Supporting AI-assisted content production

PPC & Digital Growth Support

• Assisting with Google Ads / PPC campaigns
• Supporting lead generation efforts
• Monitoring campaign performance
• Assisting with digital growth initiatives

What We Care About Most

We care FAR more about:

• consistency
• follow-through
• reliability
• accountability
• work ethic
• organization
• adaptability
• learning ability
• execution
• attitude

than we do about fancy resumes or marketing buzzwords.

This Role Is NOT Ideal For Someone Who:

• needs constant supervision
• struggles with follow-through
• wants highly structured corporate training
• gets overwhelmed easily
• dislikes learning new technology
• wants a slow-paced environment
• likes talking about ideas more than executing them

This Role IS Ideal For Someone Who:

• likes building things
• enjoys learning quickly
• enjoys AI tools and technology
• likes creating content
• enjoys measurable growth
• wants real-world business experience
• wants long-term opportunity
• enjoys solving problems
• wants to grow with a company
• enjoys fast-paced environments

Preferred Experience (Not All Required)

• ChatGPT, Claude, Gemini and/or other AI tools
• Google Business Profile
• Basic SEO knowledge
• Basic website editing
• Short-form video editing
• Photography/video creation
• Marketing/content experience
• Google Ads/PPC exposure
• Social/content posting

Compensation

Compensation based on:

• experience
• capability
• consistency
• execution
• growth potential

Potential for:

• performance bonuses
• long-term growth
• expanded leadership responsibilities