Livestock Marketing Intelligence & Analytics Manager

Zoetis; North Carolina; Sur place; USD 120 000 - 180 000; Plein temps

Résumé du poste

Zoetis seeks a Livestock Marketing Intelligence & Analytics Manager to analyze sales, market share, and marketing data from CEESA, Animalytix, and Power BI. You will guide analyses to optimize net revenue, inform pricing and promotions, and develop dashboards for leadership reporting.

You will collaborate with Livestock Marketing, Sales, Finance, and NRM teams, build AI capabilities, and manage market research projects to deliver actionable insights for strategic priorities.

Qualifications

• Bachelor's degree in finance, business, economics, math, engineering, computer science or equivalent is required.
• MBA or advanced degree is a plus.
• 7–10 years working in commercial functions or support roles.

Responsabilités

• Analyze sales data and market trends to inform pricing, discounts, and promotions.
• Leverage market share data to support strategic decisions and monitor market fluctuations.
• Identify and train on AI models to simplify analysis for marketing colleagues.
• Develop strategy to drive pricing and promotional activities for Livestock BU.
• Understand key brands to inform annual strategic priorities.
• Frame ad-hoc analyses and provide data-driven recommendations to leadership.
• Gain buy-in from marketing leadership for executable tactics.
• Ideate new opportunities to optimize net revenue and partnering with NRM.
• Provide direction to NRM analysts to shape hypotheses and analyses.
• Track and report marketing and BU performance metrics.
• Develop dashboards and self-serve tools for marketing and field teams.
• Manage market research projects ensuring timely delivery of insights.
• Prepare data for external regulatory reporting submissions.

Connaissances

Strategic problem-solving

Data-driven decisions

Stakeholder management

Analytical background

Power BI

CEESA

Animal health knowledge

SAP

Tableau

Formation

Bachelor's in finance, business, economics, math, engineering, computer science or equivalent

MBA or advanced degree a plus

Outils

Power BI

Tableau

CEESA

SAP

Description du poste

The Livestock Marketing Intelligence & Analytics Manager analyzes sales, market share, customer, and marketing data from sources such as CEESA, Animalytix, and Power BI to identify industry trends, evaluate marketing effectiveness, and assess market fluctuations. This role develops strategies and guides analyses that inform pricing, discounts, seasonal promotions, contracting, and other activities designed to optimize net revenue. The manager partners with Livestock Marketing, Sales, Finance, Business Analytics, Customer Operations, Market Research, Net Revenue Management (NRM), and Customer Experience teams to frame ad hoc analyses, test business hypotheses, and deliver data-driven recommendations. The role builds knowledge of key brands and translates functional and market insights into annual strategic priorities and initiative recommendations. It establishes metrics, methodologies, dashboards, and structured leadership reporting to track market programs, net revenue performance, sales optimization, and field-force effectiveness. This colleague identifies opportunities to apply artificial intelligence and helps develop and train AI models that make analysis more accessible to marketing colleagues. Additionally, this role manages market research projects, ensures timely delivery of actionable insights, and prepares, validates, and consolidates data for external regulatory reporting submissions.

Position Responsibilities

• Analyzes sales data (CEESA, Animalytix, Power BI, ETC) to identify industry trends in product development and relationships, and to assess the effectiveness of marketing plans and programs.
• Leverages market share data to support livestock marketing managers in strategic decisions and the evaluation of market fluctuations.
• Identify and train on developing AI models to make analysis easier for marketing colleagues.
• Develop strategy and help guide analyses to drive pricing and promotion activities for Livestock BU. Activities include list pricing, discounts, seasonal promotions and contracting.
• Develop an understanding of key brands to inform annual strategic priorities.
• Frame and support ad-hoc analyses and provide Livestock BU with data-driven recommendations to help leadership make informed decisions.
• Ability to obtain buy-in from marketing leadership team on executable tactics if strategy updates are recommended.
• Ideate and shape novel opportunities and approaches to optimize net revenue.
• Partner with marketing teams to brainstorm and pitch opportunities to NRM.
• Provide strategic direction to NRM Analyst to shape hypotheses and analyses to test and prove concepts.
• Leverage analyses and functional input to influence BU prioritization of initiatives.
• Ensure reliable tracking and reporting of marketing programs and initiatives.
• Identify metrics and shape methodology to track BU net revenue performance.
• Develop and deliver structured updates to appropriate BU marketing and sales leadership teams.
• Identify areas of opportunity and recommend actionable levers to the BU.
• Develop new dashboards and self-serve capabilities that proactively enable marketing and the field force, and position data to leaders for sales optimization and performance management.
• Partner with marketing managers to manage market research projects, ensuring timely execution and delivery of actionable insights.
• Prepare, validate, and consolidate data for external regulatory reporting submissions.

Education & Experience

Bachelor's in finance, business, economics, math, engineering, computer science or equivalent is required; MBA or advanced degree a plus Experience in lieu of education requirement may be considered. 7-10 years working in commercial functions (sales, marketing, brand management) or in commercial function support role

Technical Skills Requirements

Required Strategic problem-solving and ability to drive creative solutions in a complex environment Ability to build close working relationships and drive data-driven recommendations and decisions with internal teams (e.g., marketing, finance) Analytical background; able to understand and manage complex analytics Strong communication and presentation skills; ability to influence without authority Ability to simultaneously manage and pivot between multiple projects, pilots and tests Proficiency in Microsoft Office applications Excellent prioritization skills Detail oriented and self-motivated Ability to flex based on changing business priorities Preferred Formal project management or process improvement experience Knowledge of animal health and /or ag-marking Familiarity with advanced analytics tools such as Tableau, Power BI Knowledge of CEESA SAP Experience

Physical Position Requirements

Must be open to occasional travel (up to 20%)

Full time Regular Colleague

Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.

Notice: Zoetis Recruiters will contact candidates via email from an address ending in @zoetis.com and may also initially connect with candidates through LinkedIn, including LinkedIn InMail. Zoetis does not use Gmail, Outlook, Yahoo, or other web-based/generic email domains to communicate about job opportunities, interviews, or offers of employment. If you receive a recruitment‑related email message claiming to be from Zoetis that does not come from @zoetis.com, please treat it as suspicious. For your security, do not reply, click links, open attachments, share personal or financial information, or send money in response to unexpected or questionable recruitment communications.

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability.

Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of “@zoetis.com”. In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.

At Zoetis, our purpose is to nurture our world and humankind by advancing care for animals. As a Fortune 500 company and the world leader in animal health, we discover, develop, manufacture and commercialize vaccines, medicines, diagnostics and other technologies for companion animals and livestock. We know our people drive our success. Our award‑winning culture, built around our Core Beliefs, focuses on our colleagues’ careers, connection and support. We offer competitive healthcare and retirement savings benefits, along with an array of benefits, policies and programs to support employee well-being in every sense, from health and financial wellness to family and lifestyle resources.