Live Events Brand & Community Engagement Lead

Peachtree Entertainment; Lexington (KY); On-site; USD 55,000 - 85,000; Full time

Job summary

The Rail in Lexington, KY is seeking a Marketing & Community Engagement Manager to lead show and tour marketing, community partnerships, grassroots campaigns, and audience development. This role requires energetic networking, event attendance, and strategic collaboration with staff across marketing, ticketing, and production to boost attendance and venue visibility.

The ideal candidate excels at building community relationships, coordinating promotions, and delivering creative, data-driven

Qualifications

• Experience in show marketing, community relations, public relations, sales, partnerships, or event promotion.
• Exceptional communication and interpersonal skills.
• Strong networking and relationship-building abilities.
• Self-motivated and comfortable working independently.
• Ability to attend evening and weekend events as needed.
• Strong organizational and project management skills.

Responsibilities

• Own the marketing strategy and execution for all shows and tours at The Rail, from initial announcement through show day and post-show.
• Develop individual marketing plans based on artist, genre, audience, market, ticket sales, timing, and budget.
• Build comprehensive marketing campaigns utilizing digital advertising, social media, email, radio, television, print, outdoor, grassroots, partnerships, promotions, influencers, and other channels.
• Work closely with corporate marketing, ticketing, production, and talent teams to ensure campaigns are executed effectively and on schedule.
• Conduct post-show analysis and identify opportunities to improve future campaigns.
• Attend community events, networking functions, festivals, trade shows, and public gatherings on behalf of The Rail.
• Identify partnership opportunities that increase awareness and drive attendance.
• Develop and execute street-team and grassroots marketing campaigns.
• Coordinate flyer distribution, poster placement, table promotions, and community outreach efforts.
• Organize promotional appearances and ticket giveaways.
• Create unique marketing activations that generate buzz and engagement.
• Build partnerships with local retailers, restaurants, bars, gyms, coffee shops, etc.
• Drive ticket sales through local partnerships and promotional campaigns.
• Develop group sales opportunities and community ticket programs.
• Build relationships with local employers and organizations to create bulk ticket opportunities.
• Identify new audiences and market segments for venue programming.
• Monitor sales trends and recommend marketing initiatives to increase attendance.
• Increase visibility of The Rail throughout Central Kentucky.
• Manage local media relationships and community outreach efforts.
• Coordinate interviews, media opportunities, and public appearances.
• Represent The Rail at community meetings and industry events.
• Build relationships with influencers, content creators, and local personalities.
• Run venue social media
• Capture photos, videos, and community-focused content while attending events.
• Assist in promoting concerts, private events, sponsorships, and venue initiatives.
• Identify local social media opportunities and partnerships.
• Help amplify venue messaging across community channels.
• Assist in securing local sponsorships and promotional partners.
• Develop mutually beneficial marketing relationships with community organizations.
• Create partnership packages that provide value to both The Rail and partner organizations.
• Track partnership performance and ROI.
• Attend concerts, private events, and community functions as a venue representative.
• Engage with guests, artists, sponsors, and community partners.
• Ensure The Rail maintains a visible and positive presence throughout the region.
• Support promotional efforts before, after, and during events.

Skills

Show marketing

Community relations

Public relations

Sales & partnerships

Event promotion

Communication skills

Job description

The Rail in Lexington, KY is seeking a Marketing & Community Engagement Manager to lead show and tour marketing, community partnerships, grassroots campaigns, and audience development. This role requires energetic networking, event attendance, and strategic collaboration with staff across marketing, ticketing, and production to boost attendance and venue visibility.

The ideal candidate excels at building community relationships, coordinating promotions, and delivering creative, data-driven