Lifestyle and Communications Director

Twice; Ave Maria (FL); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Healthcare Benefits

401(k) with employer match

Paid time off

Job summary

The National at Ave Maria Golf Club, part of Troon, seeks a driven Lifestyle and Communications Director to lead lifestyle programming, communications, and events that enhance member experience in Ave Maria, FL. You will manage all club communications, marketing initiatives, and vendor relations, collaborating with F&B and leadership to deliver high-quality programs.

Qualifications include a marketing/communications degree, 3–5 years in related roles, strong writing and public speaking skills,

Qualifications

• Bachelor's degree in Marketing, Communications, Hospitality, Recreation, Event Management, or related field preferred.
• 3–5 years of experience in lifestyle programming, communications, marketing, or hospitality—preferably in private clubs, HOA, or active adult community.
• Experience in marketing, branding, and multi-channel communications.
• Strong collaboration skills with committees and diverse stakeholders.
• Excellent written, verbal, and public speaking skills.
• Highly organized with ability to manage multiple projects.
• Proficiency in Microsoft Office and ability to learn new software systems.
• Strong customer service orientation and interpersonal skills.

Responsibilities

• Plan, develop, promote, and execute a calendar of events aligned with member interests and Club objectives.
• Collaborate with committees to design lifestyle programs reflecting community demographics.
• Lead Club communications and marketing across newsletters, campaigns, website, social media, and events.
• Establish vendor relationships and ensure insurance/compliance standards are met.
• Manage the annual lifestyle and communications budget and monitor expenses.
• Oversee Club website and digital platforms; create high-quality marketing materials.

Skills

Event planning

Marketing comms

Public speaking

Budget management

Communication

Education

Bachelor's degree in Marketing/Communications

Tools

Microsoft Office

Publisher

Job description

The National at Ave Maria Golf Club, located in Ave Maria, FL, is pleased to announce an excellent career opportunity for a Lifestyle and Communications Director! We are seeking a driven individual who is eager to learn, contribute, and grow within a fast-paced hospitality-focused property organization. As part of Troon, you'll contribute to a global leader in golf and community management.

Compensation

$80,000 - $90,000 annually

Position Summary:

The Lifestyle and Communications Director is responsible for the strategic planning, development, promotion, and execution of lifestyle programming and communications that enhance the overall member experience and sense of community. This role plays a critical leadership function in shaping the Club's identity, brand, and engagement strategy through effective communication, marketing, and collaborative program development. Reporting to the General Manager, the Lifestyle and Communications Director works closely with Club leadership, member committees, and departmental teams-particularly Food & Beverage‑to deliver high-quality events, programs, and communications that reflect the needs and interests of the membership.

Key Responsibilities:

Lifestyle Programming & Member Engagement:

• Plan, develop, promote, and execute a diverse calendar of social, recreational, and community-wide events aligned with member interests and Club objectives.
• Collaborate closely with member committees to design, refine, and evolve lifestyle programs that reflect the preferences and demographics of the community.
• Actively solicit member feedback and participation to ensure programs remain relevant, engaging, and well‑attended.
• Foster a vibrant and inclusive community atmosphere that enhances member satisfaction and retention.

Communications & Marketing:

• Lead all Club communications and marketing initiatives, ensuring consistent messaging, branding, and high‑quality content across all platforms.
• Develop and manage a comprehensive communication strategy including newsletters, email campaigns, website content, social media, and event promotions.
• Create engaging, timely, and visually appealing communications that drive participation and keep members informed.
• Serve as the primary point of contact for community communications, ensuring accuracy, clarity, and professionalism in all messaging.
• Continuously evaluate and improve communication channels to maximize member engagement and outreach effectiveness.

Event Coordination & Operations:

• Coordinate logistics for all events, including scheduling, vendor management, setup, and execution in partnership with internal departments.
• Work closely with the Food & Beverage Director to ensure seamless event planning and delivery.
• Assist residents with facility reservations, including scheduling, coordination, and fee processing as applicable.

Financial Management:

• Prepare and manage the annual lifestyle and communications budget, ensuring responsible financial oversight and alignment with Club goals.
• Monitor expenses related to events, programming, marketing, and vendor services to maintain financial sustainability.

Vendor & Partner Relations:

• Establish and maintain strong relationships with vendors, entertainers, sponsors, and service providers to enhance programming quality.
• Ensure all vendor agreements, insurance requirements, and compliance standards are met.

Technology & Digital Presence:

• Manage and regularly update the Club's website and digital platforms to ensure accurate, current, and engaging content.
• Utilize communication and design tools to produce high‑quality marketing materials and publications.

Additional Duties:

• Uphold Troon standards and maintain the highest level of professionalism, ethics, and service.
• Ensure compliance with all safety procedures, policies, and standard operating procedures.
• Perform additional duties, special projects, and assignments as directed by Management.

Qualifications & Skills:

• Bachelor's degree in Marketing, Communications, Hospitality, Recreation, Event Management, or a related field preferred.
• 3-5 years of experience in lifestyle programming, communications, marketing, or hospitality-preferably within a private club, HOA, or active adult community.
• Demonstrated experience in marketing, branding, and multi‑channel communications.
• Strong collaboration skills with the ability to work effectively with member committees and diverse stakeholder groups.
• Excellent written, verbal, and public speaking skills.
• Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Office (Word, Excel, Outlook, Publisher) and ability to learn new software systems.
• Strong customer service orientation and interpersonal skills.
• Experience with budget development and financial management.

Compensation:

• Compensation is commensurate with experience.
• Expected salary range: $80,000-$90,000 annually.
• Eligible for a year‑end performance bonus of up to 10% of base salary, based on achievement of individual and organizational goals.

Physical Requirements:

• Ability to lift up to 50 pounds.
• Ability to stand, walk, sit, and occasionally climb for extended periods.
• Ability to work at a computer and communicate via phone for extended periods.

Schedule Requirements:

• Primarily Monday through Friday; evenings, weekends, and holidays required based on event schedule.
• Must be flexible and available for community events as needed.
• Must possess a valid Florida driver's license.

This position is ideal for a dynamic, creative professional who excels in both event programming and strategic communications, and who is passionate about building an engaged, connected, and vibrant community experience.

Benefits & Other Compensation:

• Healthcare Benefits - Medical, Dental, and Vision coverage.
• Retirement Benefits - 401(k) with employer match (19 years of age and older).
• Time Off - Paid time off (PTO) and leaves of absence, in accordance with applicable law and eligibility criteria.
• Additional Compensation - Eligibility for Bonuses

Eligibility for benefits and the specific terms, conditions, and offerings are governed by the applicable plan documents and company policies, which may be amended at the Company's discretion.

About Troon:

Founded in 1990 and headquartered in Scottsdale, AZ, Troon is the world's largest professional club management company, that specializes in services in golf, hospitality, and residential communities. With more than 900 locations in 45+ states and 27+ countries, Troon is a leading employer in hospitality. Guided by values that emphasize being infectiously energetic, consciously kind, and humbly prosperous, Troon offers professionals the opportunity to grow and succeed within a globally respected organization. Learn more at www.troon.com.