Lifecycle Marketing Manager

Atlas; San Francisco (CA); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Competitive salary

401(k) match

Medical, dental & vision insurance

Unlimited PTO

Work from home flexibility

Job summary

Atlas is building a modern rewards credit card and banking platform, seeking a Lifecycle Marketing Manager to design and optimize programs that engage, retain, and grow members across their Atlas journey. The role focuses on driving engagement and lifetime value through targeted, cross-channel campaigns and AI-assisted optimization.

You will own onboarding to long-term retention, define valuable segments, and collaborate with Engineering and Operations to deploy scalable lifecycle initiatives in

Qualifications

• 4-6+ years of experience in lifecycle, growth, or related marketing.
• Experience running campaigns across multiple channels (email, SMS, in-app messages, push).
• Strong analytical skills with data-driven decision making.
• Ability to work cross-functionally and exercise independent judgment.
• Crisp written communication with a bias to action and customer obsession.

Responsibilities

• Own post-activation lifecycle strategy from onboarding to long-term retention.
• Turn segments into personalized campaigns across multiple channels.
• Conduct experiments to optimize lifecycle campaigns and transactional messages.
• Develop channel guidelines and governance for message quality.

Skills

Lifecycle marketing

Campaign optimization

Data analysis

Cross-channel marketing

AI tools usage

Tools

Braze

AI tools

Job description

About Atlas

At Atlas, we believe the financial system should work for everyone. We’re building a modern rewards credit card and banking platform designed to grow with our members - helping them build credit on autopilot with 0% APR, no late fees, and premium rewards. By replacing harsh penalties with empathy and smart technology, we are making stress-free financial progress accessible to millions.

We are a product- and technology-obsessed team with roots at Facebook, Amazon, Robinhood, and Uber. If you’re ready to build a high-impact product that democratizes opportunity and accelerates financial empowerment, join us.

About the role

We’re looking for a Lifecycle Marketing Manager to design and optimize the programs that engage, retain, and grow our members across their entire journey with Atlas, from top of funnel through activation and long-term retention, with a clear focus on driving engagement, retention, and user lifetime value (LTV).

We want a marketer with experience building targeted campaigns across all channels we own (email, SMS, in-app messages, push) and connecting those touchpoints to the broader, lifecycle goals that shape how members experience Atlas. You’ll turn performance data into segmentation, automation, and personalization strategies that move the business, and you’ll use AI tools to drive efficiency and output.

This is a hybrid role based in San Francisco. Team members are expected to come into the office two days a week.

What you’ll do

• Own post-activation lifecycle strategy: from onboarding to long-term retention, building targeted campaigns that drive engagement, retention, and member LTV.

• Turn segments into personalized campaigns: define the segments that matter and translate them into targeted, personalized campaigns across multiple channels.

• Continuous experimentation: data-driven hypotheses and run experiments to continuously optimize lifecycle campaigns and transactional communications

• Steward our communications ecosystem: develop and own channel guidelines and governance, preserving the quality and integrity of every message we send members.

• Leverage AI to compress the work: use AI tools to automate analyses, accelerate research, and remove busywork so the team ships faster.

• Partner cross-functionally: build strong relationships across Engineering and Operations to deliver on shared strategies for large, cross-functional initiatives.

What we’re looking for

• 4-6+ years of experience in lifecycle, growth, or related marketing

• A proven track record of running successful campaigns against targeted segments across multiple channels (email, SMS, in app messages, push)

• Strong analytical skills; comfort with pulling data, performing analyses, and reporting on performance to drive key business decisions and outcomes across the user lifecycle

• The ability to work cross-functionally and exercise significant independent judgment.

• Crisp written communication; high agency; low ego; bias to action, customer obsession.

What sets you apart

• Fintech experience - bonus points if you’ve worked on credit, lending, or other consumer financial products.

• Hands-on experience with key marketing platforms (Braze or similar).

• Comfortable leveraging AI tools as a daily multiplier - for analysis, automation, research, and writing.

• A strong self-starter mindset – adaptable and able to think critically to develop creative solutions with limited resources.

• Strategic thinking; you naturally ask “why” and “what if,” not just “what happened.”

What we offer

• Competitive salary and benefits with market leading equity. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

• 401(k) match

• Medical, dental & vision insurance

• Unlimited PTO & work from home flexibility

• Lunch & dinner at the office