Lifecycle Marketing Manager

Manychat; Austin (TX); Hybrid; USD 120,000 - 165,000; Full time

Benefits offered by this job

Professional development budget

Medical, dental, and vision coverage

Hybrid work and flexible time off

Work from anywhere with team agreement

In-office perks — meals and snacks

Company-funded sport activities

AI-enabled tooling from day one

Job summary

Manychat, a leading chat marketing platform, is seeking a Lifecycle Marketing Manager to own late-stage lifecycle and monetization, turning trial users into paying customers. You’ll work closely with product, data, and research teams to ground your decisions in real journeys and measurable value.

The role requires 4–6 years in lifecycle marketing, plus hands-on experience with PLG dynamics and tools like Braze, MoEngage, or Iterable. You’ll leverage AI to personalize experiences at scale.

Qualifications

• 4-6 years of lifecycle marketing experience.
• 2+ years at a PLG company.
• Strong analytics and data skills.
• Experience with multi-channel lifecycle programs.
• Familiarity with AI tools for personalization.

Responsibilities

• Own late-stage lifecycle and monetization journey.
• Work with product, data analytics, and user research.
• Recruit and learn from users to improve lifecycle.
• Diagnose where users drop off using data.
• Design automated, multi-channel lifecycle programs.
• Run A/B tests and analyze results.
• Collaborate on messaging across email, push, in-app.
• Apply a test-and-learn mindset.

Skills

Lifecycle marketing

PLG experience

Data analytics

AI tooling

Experimentation

Tools

Braze

MoEngage

Iterable

Job description

WHO WE ARE

Manychat is a leading chat marketing platform, helping businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram. Trusted by over 1 million brands in 170+ countries, we're an official Meta Business Partner, backed by Bessemer Venture Partners. With 400+ teammates across offices in Austin, Barcelona, Yerevan, São Paulo, and Amsterdam — we're building the infrastructure of conversational commerce.

WHO WE'RE LOOKING FOR

Great marketing is about creating the right moments. We're looking for a Lifecycle Marketing Manager to own the deeper end of our customer journey, where users turn initial value into a lasting habit, and where free users become paying, retained customers.

This role owns late-stage lifecycle and monetization: habit formation, the trial experience, trial-to-paid conversion, and retention. You'll partner closely with a counterpart who owns the early-stage journey (activation, adoption, and campaigns), so together you cover the full lifecycle.

This is not a heads-down campaign execution role. We're looking for someone who lives inside the product and the data behind it, understands exactly where and why users get stuck, and brings a strong point of view on how to move them forward. You should be the kind of person who questions how things are done today and proposes something better, and who reaches for the best available tools, including AI, to work faster and to personalize the experience at a scale a manual approach can't reach.

The ideal candidate has 4-6 years of experience in lifecycle marketing, with at least two years at a product-led growth (PLG) company, and is as comfortable in the data and the product.

WHAT YOU'LL DO

• Own the late-stage lifecycle and monetization journey: habit formation, the trial experience, trial-to-paid and free-to-trial conversion, and retention across the paying base.

• Become a deep, hands-on user of the product and stay closely embedded with product, product marketing, data analytics, and user research, so your lifecycle work is grounded in real user journeys and moments of value.

• Partner with user research, PMM, and product to recruit and learn from users, and turn those insights into lifecycle improvements.

• Understand the data behind each stage of the journey, diagnose where users drop off, and build clear hypotheses for how to improve.

• Move lifecycle beyond broad segments toward personalized, data-driven experiences, using AI and modern tooling to tailor content, timing, and channel to the individual user.

• Use AI to sharpen how the work gets done, from research synthesis and briefing to QA, analysis, and experimentation, so the team ships and learns faster.

• Design and run A/B tests, then analyze performance to refine strategy.

• Collaborate with content, design, and your lifecycle counterpart to align messaging across email, push, and in-app.

• Challenge the status quo of how lifecycle is done today, and bring a point of view on where the deeper funnel and personalization should go next.

TO SHINE IN THIS ROLE

You’ll need:

• 4-6 years of experience in lifecycle marketing, CRM, or retention/monetization marketing, with at least two years at a PLG company.

• Hands-on experience with a customer engagement platform such as Braze, MoEngage, or Iterable.

• Strong analytical and data skills: you can work with product and behavioral data, validate what you're seeing, and turn it into lifecycle decisions.

• A track record of improving trial-to-paid conversion, retention, or other deeper-funnel and monetization metrics.

• Fluency with modern tooling, including AI, to improve your own workflow and to drive more personalized, scalable experiences, plus a clear point of view on where it can take lifecycle next. (The mindset and results matter more than any specific tool.)

• Genuine curiosity about the product itself, and comfort getting hands-on with it.

• Creative thinking and the confidence to challenge how things are done and propose better approaches.

• Experience designing automated, multi-channel lifecycle programs and personalized content.

• Attention to detail and the ability to manage multiple priorities in a fast-paced environment.

• A test-and-learn mindset and a real passion for improving customer experiences.

WHAT WE OFFER

We care deeply about your growth, well-being, and comfort:

• Professional development budget for conference tickets, online courses, and other relevant resources to help you grow.

• Comprehensive medical, dental, and vision coverage for you and your dependents.

• Hybrid work and generous, flexible time off — planned with your team, not rationed by a rigid quota.

• Work from where you need to — agreed with your team, not tied to a desk. Flexibility we built in on purpose, because location shouldn't get in the way of great work.

• In-office perks, including free meals and snacks.

• Company-funded sport activities, annual offsites and team-building events.

• AI isn't a perk here — it's how we work. Claude, OpenAI, and more are on by default from day one, and we back teams in adopting whatever makes them faster.

Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.