Lifecycle Marketing Lead — Subscriptions & Retention

Onnit Labs, Inc.; Austin (TX); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Retirement benefits

Life insurance

Paid holidays

Unlimited vacation

Product credits & discounts

Fitness stipend

Job summary

Onnit Labs, Inc. in Austin, TX, seeks an analytical lifecycle marketer to own email, SMS, and customer retention with a focus on subscription growth and churn reduction. You’ll manage campaigns and flows in Klaviyo, build segments, and analyze results to drive strategy.

The role blends hands-on execution with strategy, requiring roughly 5 years of experience. Collaborate cross-functionally to enhance the subscriber experience; enjoy a comprehensive benefits plan and a US pay range of

Qualifications

• 5+ years in lifecycle, CRM, retention, or email/SMS marketing for consumer brands.
• Hands-on Klaviyo experience: build campaigns/flows, segments, tests, reporting.
• Basic HTML/CSS for template edits and troubleshooting.
• Proven ability to improve repeat purchase, subscription conversion, retention, or reduce churn.

Responsibilities

• Own the email and SMS calendar, balancing promotional campaigns with education, replenishment, and retention messaging.
• Build, QA, schedule, and launch campaigns and flows in Klaviyo.
• Create and maintain reusable content blocks and templates for messages.
• Develop customer segments using purchase and lifecycle data.
• Design journeys like welcome, post-purchase, replenishment, onboarding, cancellation prevention, winback.
• Run tests on messaging, offers, timing, and audience; apply learnings.

Skills

Klaviyo experience

HTML/CSS email

Lifecycle/retention marketing

Analytics & SQL-like reasoning

Campaign management

Tools

Klaviyo

Job description

Onnit Labs, Inc. in Austin, TX, seeks an analytical lifecycle marketer to own email, SMS, and customer retention with a focus on subscription growth and churn reduction. You’ll manage campaigns and flows in Klaviyo, build segments, and analyze results to drive strategy.

The role blends hands-on execution with strategy, requiring roughly 5 years of experience. Collaborate cross-functionally to enhance the subscriber experience; enjoy a comprehensive benefits plan and a US pay range of