Lifecycle Marketing Coordinator

The New York Racing Association; Hempfield Township (Westmoreland County); Hybrid; USD 33,062 - 39,950; Full time

Benefits offered by this job

Hybrid - 2 days/week (40% remote)

Job summary

The New York Racing Association is seeking a Lifecycle Marketing Coordinator to manage SMS and email campaigns, keep content calendars current, and support brand marketing initiatives across the organization.

You will partner with Sales, Sponsorships, Racing, Communications, and F&B to execute campaigns for ticket pre-sales and promotions, while ensuring clear, brand-consistent communications. Hybrid role with two days on-site and remote work.

Qualifications

• Bachelor’s degree in marketing or related field.
• Experience with short-form copywriting (SMS, push notification, and/or email marketing) preferred.
• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools.

Responsibilities

• Craft compelling SMS and email marketing communications.
• Maintain digital marketing content calendars.
• Liaise with Sales to execute digital campaigns for ticket pre-sales and promotions.
• Communicate with Sponsorships, Racing, Communications, Sales, and F&B teams.
• Contribute to NYRA.com page upkeep, optimization, and expansion.

Skills

SMS copywriting

Email marketing

CMS familiarity

CRM tools

Written communication

Strategic thinking

Cross-department collaboration

Attention to detail

Audience-tailored messaging

Adaptability

Education

Bachelor’s degree in marketing

Job description

Title: Lifecycle Marketing Coordinator

Employee Status: Regular Full Time

Work From Home Option: Hybrid - 2 Days/Week (40% Remote)

FLSA Status: Non-Exempt

Job Overview

Performs tasks and oversees processes and project components for the Brand Marketing function under limited supervision, ensuring work is aligned to organizational standards, brand strategy, and marketing objectives. Responsible for managing and executing brand marketing activities that support the organization’s overall brand positioning, consumer engagement, and market presence.

Essential Functions

• Craft compelling, effective SMS and email marketing communications
• Maintain digital marketing content calendars
• Liaise with the Sales department to execute digital campaigns for ticket pre-sales, on‑sales, discount offers, and more
• Communicate proactively with the Sponsorships, Racing, Communications, Sales, and F&B departments
• Contribute to general upkeep, optimization, and expansion of NYRA.com webpages

Qualifications

Bachelor’s degree in marketing or related field

Preferred Skills

• Experience with short‑form, action‑oriented copywriting (SMS, push notification, and/or email marketing)
• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
• Excellent verbal and written communication skills, with the ability to effectively communicate with customers in a specific tone
• Sharp attention to detail; no punctuation mark or grammatical nuance is too small to correct
• Strategic thinking skills, able to develop ideas into actions that drive business results
• Curious and resourceful self‑starter, with ability to solve problems and seek new information
• Works well with colleagues at varying levels and can tailor communication style based on audience and seniority
• Comfortable operating on own accord and navigating ambiguity
• Knowledge of thoroughbred racing is a plus, though not mandatory

Summary Of Physical Requirements And Work Environment

This position is primarily sedentary and will be indoors, on a computer.

Pay Range / Salary

$23.88 - $28.94