Lifecycle CRM Manager — EdTech Engagement & Retention

Level; Austin (CO); On-site; USD 120,000 - 170,000; Full time

Job summary

Level is seeking a hands-on Customer Lifecycle Manager to build Level’s CRM and messaging programs from the ground up. You will own the platform, delivery logic, and execution across in-app messaging, email, push notifications and more.

Marketing and editorial own messaging; you own timing and delivery to the right audience. You will shape audience segmentation, consent flows, and tiered messaging to improve retention, engagement, and revenue while collaborating with Engineering and Editorial

Qualifications

• 5+ years of CRM experience building multi-channel lifecycle programmes with measurable retention, engagement and revenue outcomes.
• Hands-on experience owning a marketing automation or engagement platform at scale (Braze, Iterable, Customer.io, or equivalent).
• Deep expertise in audience segmentation, delivery logic and lifecycle architecture across B2C audiences.
• Solid understanding of COPPA and child-directed communication compliance.
• Comfortable with behavioural data, funnel analytics, A/B testing and performance reporting.
• Strong cross-functional partnership with Marketing, Editorial and Engineering.
• Startup mindset: comfortable doing the work yourself while platform/processes are being built.

Responsibilities

• Own the CRM platform, delivery logic, and execution across in-app messaging, email, push notifications, and more.
• Define audience schema and data sync between product platform and CRM tool with engineering.
• Build and maintain deliverability infrastructure and compliance tooling for COPPA, CAN-SPAM, and GDPR.
• Design and run lifecycle programs to boost retention, engagement, and monetisation across cohorts.

Skills

CRM experience

Marketing automation

Audience segmentation

COPPA compliance

Data analytics

Cross-functional collaboration

Startup mindset

Tools

Braze

Iterable

Customer.io

Job description

Level is seeking a hands-on Customer Lifecycle Manager to build Level’s CRM and messaging programs from the ground up. You will own the platform, delivery logic, and execution across in-app messaging, email, push notifications and more.

Marketing and editorial own messaging; you own timing and delivery to the right audience. You will shape audience segmentation, consent flows, and tiered messaging to improve retention, engagement, and revenue while collaborating with Engineering and Editorial