Licensed Marriage and Family Therapist (LMFT)

Confidential; Plano (TX); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Admin support

Credentialing & billing support

Flex scheduling

Telehealth & in-person options

Job summary

Rula is seeking licensed therapists (LMFT, LCSW, or LPC) to join a nationwide behavioral health network. You can deliver telehealth or in-person sessions, set your own schedule, and work with a supportive team focused on measurable outcomes.

We handle credentialing, billing, claims, EHR, and tech support so you can focus on clinical care. A valid NPI and licensure—California—are required, and providers may arrange their own office space for in-person visits.

Qualifications

• Licensed LMFT, LCSW, or LPC required.
• Valid NPI.
• Licensed in California.

Responsibilities

• Provide telehealth or in-person sessions.
• Uphold standards of care and measure outcomes.

Skills

Telehealth delivery

In-person sessions

Schedule autonomy

Client outcomes tracking

Education

Licensed LMFT/LCSW/LPC

NPI holder

California licensure

Tools

EHR

Job description

About Rula:

At Rula, our mission is simple: help people get better.

We partner with a nationwide network of licensed clinicians committed to delivering compassionate, effective care for individuals, couples, and families. We make this possible by supporting our providers at every step. From marketing and insurance to billing and technology, we take care of the administrative work so you can focus fully on helping clients heal and thrive.

As a Rula therapist, you’ll have true schedule autonomy and the backing of a team dedicated to raising the standard of behavioral health. Our commitment to quality means providers follow consistent standards of care that ensure clients feel supported and make measurable progress. We provide the tools and guidance to make this seamless, including a measurement-informed approach to help track outcomes and strengthen impact.

Why Join Rula?

• Best-Fit Client ReferralsWe’ll help you create a provider profile that highlights your specialties and clinical approach, ensuring the right clients find you.
• Admin Done for YouWe handle credentialing, billing, claims, EHR, and tech support—so you can focus your time and energy on clinical work.
• Professional AutonomyDecide how many clients you see and when. Adjust your schedule anytime. Both telehealth and in-person sessions are supported (providers arrange their own office space if offering in-person care).
• Commitment to Quality CareAt Rula, delivering consistent, effective care is at the heart of what we do. Providers are expected to uphold shared standards by actively engaging clients around clinical measures during visits—encouraging completion, reviewing results, and, when needed, completing them live in session. This ensures clients receive the best possible support while helping you demonstrate the impact of your care. And we provide the tools, training, and guidance to make it seamless.
• A Supportive CommunityAccess case consultations, office hours, and connect with thousands of providers nationwide. You’ll also have unlimited access to CEU podcast courses and robust clinical learning opportunities.

Minimum Qualifications

• Licensed as a: LMFT, LCSW, or LPC
• Valid NPI
• Licensed in California
• Able to provide telehealth or in-person sessions
• Work RemotelyYes
• CA, US
• Have office space? New Rula providers can receive a $20 increase to base pay for every in-person session, for both intakes and follow-ups.