Licensed Agent Territory Manager

L.A. Insurance; Grand Rapids (MI); Hybrid; USD 70,000 - 110,000; Full time

Job summary

L.A. Insurance is seeking a Territory Manager to lead performance for a designated Michigan territory, overseeing Wyoming, Muskegon, Benton Harbor, Holland, Kalamazoo and Cadillac. You will drive sales growth, coach agents, recruit licensed personnel, and ensure operational excellence across locations.

The role requires leadership, insurance knowledge, and the ability to travel frequently. A strong customer-focused approach and bilingual English/Spanish ability are preferred; licensing is

Qualifications

• Experience in multi-location sales and insurance knowledge.
• Strong leadership and people-management skills.
• Bilingual English/Spanish preferred.
• Active P&C producer license or ability to obtain it within timeframe.
• Willingness to travel frequently.

Responsibilities

• Drive territory performance metrics: quotes, policies, conversions, retention and revenue growth.
• Coach and develop agents through field visits and performance feedback.
• Recruit licensed agents, optimize schedules and motivate teams with recognition programs.
• Partner with Marketing to execute local campaigns and build relationships with dealerships and community partners.
• Ensure agencies are professional, branded, compliant and aligned with company standards.

Skills

Leadership

Sales leadership

Coaching

Recruiting

Communication

Performance metrics

Education

High School Diploma or GED

Active Residential Property & Casualty License

Job description

L.A. Insurance is one of the largest independent insurance brokerages. We compare rates and coverage options from multiple insurers, giving our customers a complete picture of options, prices, and available coverage plans.

We are understanding, helpful, patient, and personal. Our customers’ confidence and peace of mind always come first. We reward hard work, promote from within and offer excellent training and career development for our employees.

We offer competitive pay and generous benefits, including paid time off, paid holidays, health insurance options and retirement participation.

As a Territory Manager, you will take ownership of the sales, operational, staffing, and business development performance for an assigned group of L.A. Insurance locations: Wyoming, Muskegon, Benton Harbor, Holland, Kalamazoo & Cadillac. We are looking for a field-based leader who can build a culture of accountability and healthy competition, optimize agency coverage, and ensure our company standards are executed consistently.

What You’ll Do

• Drive Performance & Growth: Own your territory's performance metrics, including quotes, policies, conversions, retention, referrals, ancillary products, and overall revenue growth.
• Coach & Develop Agents: Conduct frequent field visits to coach Agents on sales execution, unsold quote follow-ups, renewals, and maximizing every customer interaction. The Territory Manager will oversee the locations of Build Winning Teams: Actively recruit licensed Agents (especially in high-need and bilingual markets), optimize schedules, and motivate your team through recognition programs, contests, and positive reinforcement.
• Grow the Brand: Partner with Marketing to execute local campaigns and drive local referral growth by building relationships with dealerships and community partners.
• Ensure Operational Excellence: Make sure agencies are professional, properly branded, compliant, and equipped to succeed. You will serve as the primary communication link between your Agents and company leadership.

What You Bring to the Table

• Experience: Background in insurance, financial services, retail sales, or another multi-location sales environment. Strong knowledge of personal lines insurance and agency operations is required.
• Leadership Skills: Demonstrated ability to lead, coach, motivate, recruit, and hold sales teams accountable for measurable results.
• Language Skills: Bilingual English/Spanish fluency is preferred.
• Education & Licensing: High School Diploma or GED required (college degree preferred). Must hold an Active Resident Property & Casualty Producer License (or obtain it within the company’s established timeframe).
• Mobility & Flexibility: Valid driver’s license, reliable transportation, and auto insurance are required. You must have the ability to travel frequently throughout your assigned Territory in varying weather conditions and maintain a flexible schedule based on business needs.
• Physical Requirements: Ability to handle prolonged periods of sitting/driving/computer work, lift up to 5 lbs, and maintain normal hearing and vision.

This position requires a flexible work schedule, availability of overtime during surges in workload, strong organizational skill and coordination skills, ability to work independently, quick learner, team player, proactive, goal-oriented, excellent communication, strong writing and analytical skills, and advanced computer skills.

Education

• Active Resident and Producer Property and Casualty license.