Our Mission, Vision + Values – and How This Role Advances Them
Cultivating great places to live, work, shop + play
- Leads strategic leasing efforts that foster a welcoming, vibrant community experience for prospective and current residents.
Partnering with clients to optimize investment outcomes
- Implements dynamic marketing and leasing strategies that increase occupancy and contribute to property performance.
Empowering team members to maximize their potential
- Mentors and trains leasing associates, creating an empowered and high‑performing team culture.
Embracing social responsibility through service & sustainability
- Supports community outreach events and sustainable marketing efforts to build brand presence and neighborhood goodwill.
Vision‑Aligned Contributor
Create unrivaled value through exceptional performance
- Aligns marketing and leasing operations with revenue targets and occupancy goals through data‑informed strategies and team collaboration
- Drives exceptional service standards throughout the leasing cycle to enhance resident satisfaction and long‑term retention.
Values in Practice
- Professionalism — Maintains confidentiality in regard to client goals, financials, and business practices, and maintains a professional personal appearance in line with DF and client dress code.
- Spirit— Shows initiative and creativity in leasing strategy and execution.
- Teamwork — Collaborates with community and corporate teams to achieve results.
- Transparency — Communicates clearly and respectfully with all stakeholders.
- Respect — Treats prospects, residents, and teammates with dignity and professionalism.
- Ethics — Upholds fair housing laws and company guidelines in all matters.
Key Responsibilities
Marketing + Leasing Strategy
- Identify unique selling points and develop messaging for leasing and marketing efforts.
- Implement and update strategic marketing plans in coordination with leadership.
- Track advertising effectiveness and execute marketing strategy recommendations as outlined by the Marketing Department.
- Utilize the DF Marketing Playbook weekly and monthly checklists for completing activities per the recommended schedule.
- Utilize the Leasing Guidelines for Lead Follow Up and Community Social Media Guidelines workflows to support leasing success and positive brand sentiment.
- Monitor market conditions and prepare rent studies as needed for new or existing communities.
- Utilize technology and leasing tools to optimize performance and streamline workflows.
Team Oversight + Development
- Lead leasing team efforts to achieve occupancy and revenue goals.
- Monitor and analyze leasing associate conversion metrics and deliver actionable strategies and resources to support their achievement of DF Success Metrics.
- Train and mentor leasing associates; set weekly/monthly leasing goals and track performance.
- Provide ongoing coaching and development opportunities in coordination with Property and Regional Managers.
Resident Relations + Community Engagement
- Ensure leasing and office staff deliver exceptional customer service and community tours.
- Plan, coordinate, and host resident events and outreach programs.
- Maintain high resident satisfaction through consistent communication and support.
Leasing Operations + Compliance
- Consistently meets or exceeds DF success metrics related to Knock benchmarks.
- Monitor Net Leases and lease conversions after declines and cancellations.
- Walk Ready Units to ensure all turn work is complete and the product meets readiness standards.
- Market available apartments and conduct tours for prospective residents.
- Review applications, verify references, and prepare lease documentation in compliance with company policies and Fair Housing standards.
- Prepare resident correspondence including renewals, notices, and updates.
- Collect and deposit rents and fees according to company procedures.
- Represent the property in court proceedings as needed.
- Manage and resolve maintenance requests and resident concerns promptly.
- Support the Property Manager and supervise designated employees in their absence.
Core Competencies (Key Capabilities)
- Leadership – Guides team performance through clear direction and accountability.
- Customer Focus – Creates positive experiences for residents and prospects.
- Communication – Articulates information effectively across channels.
- Problem Solving – Anticipates and resolves challenges with proactive solutions.
- Innovation – Embraces new tools and methods for leasing success.
- Planning – Coordinates team efforts, goals, and marketing timelines efficiently.
- Team Development – Coaches others toward professional growth and achievement.
Education + Experience
Required:
- Minimum 5 years in Property Management or leasing
- Experience managing a leasing team or function
Preferred:
- ARM, CAM, RAM, or HCCP designation
Technical + Administrative Skills
- Familiarity with property management software, CRM platforms, and leasing analytics tools
- Proficient in MS Office, social media platforms, and online marketing portals
- Strong understanding of residential leasing compliance, Fair Housing, and local regulations
Essential Function-% Time-Physical Demands, Work Environment
Leasing tours, marketing, and events
- 40%- Walking, standing, verbal communication, Community, office, outdoor spaces
Office tasks and administrative duties
- 30%- Sitting, typing, screen use, Office / property sites
Team training and meetings
- 20%- Sitting/standing during meetings, Office / conference rooms
Property inspection and community engagement
- 10%-Light lifting (<25lbs), walking properties, Community grounds
Position offers outstanding growth potential, paid sick leave, vacation and holidays, health, dental, life insurance, and 401K participation