Lead Social Media Manager — Hybrid (Hospitality & Sports)

Forsyth Barnes; United States; Hybrid; USD 69,611 - 104,417; Full time

Benefits offered by this job

Hybrid working model

Flexible hours

Professional development

Exclusive discounts

Job summary

Forsyth Barnes is seeking a professional Social Media Manager to steer the online presence for this organization from our London office. You will craft platform-ready content that translates brand principles into engaging storytelling, and drive meaningful audience growth within hospitality and sports.

Collaborate with marketing, events, partnerships, and guest services to build campaigns that resonate with fans and guests while maintaining compliance and platform integrity.

Qualifications

• 5+ years in social media management, preferably in hospitality, sports, or related consumer brands.
• Proficiency with major platforms and analytics tools such as Sprinklr, Sprout Social, and GA.
• Strong writing and editing with platform-specific voice adaptation.
• Experience with paid social strategy and measurement is advantageous.
• Excellent project management and cross-functional collaboration skills.
• Bachelor’s degree in Marketing, Communications, or related field.
• Familiarity with video editing tools and content creation software is a plus.

Responsibilities

• Imagine and deploy a holistic social media plan aligned to business objectives and audience insights.
• Oversee daily content calendars, publishing rhythms, and cross-channel distribution.
• Craft and curate standout content across owned channels, including copy, visuals, and short-form video.
• Track performance, derive insights, and translate data into practical optimizations.
• Collaborate with marketing, events, partnerships, and guest services to ensure consistent storytelling.
• Stay ahead of platform evolutions, trends, and compliance considerations in hospitality and sports contexts.

Skills

Strategic storytelling

Copywriting

Cross-functional collaboration

Project management

Analytics interpretation

Education

Bachelor’s degree in Marketing/Communications

Tools

Sprinklr

Sprout Social

Google Analytics

Content calendars

Job description

Forsyth Barnes is seeking a professional Social Media Manager to steer the online presence for this organization from our London office. You will craft platform-ready content that translates brand principles into engaging storytelling, and drive meaningful audience growth within hospitality and sports.

Collaborate with marketing, events, partnerships, and guest services to build campaigns that resonate with fans and guests while maintaining compliance and platform integrity.