Lead SEO – Local Search, AIEO

Jobtailor; Denver (CO); On-site; USD 140,000 - 190,000; Full time

Job summary

Jobtailor is seeking an experienced Director of Local SEO in Denver to own the strategy for traditional and AI-driven search experiences. You will mentor a growing SEO team, set priorities, and maintain high-quality deliverables across multi-location clients, including home services and medical verticals.

The role requires hands-on expertise in local ranking factors, structured data, and technical SEO, with a track record of improving client visibility and revenue.

Qualifications

• Hands-on local SEO and multi-location search experience with governance.
• Must base in North America and work NA time zones.
• Deep knowledge of local ranking factors, including citations and NAP consistency.
• Understanding of generative search, structured data, and topical authority.
• Strong command of audits, crawlability, schema, and site architecture.
• Experience leading SEO teams across a diverse client portfolio.
• Agency experience with multi-location brands, home services, or medical clients.
• Proficiency with key SEO tools and local-specific platforms.

Responsibilities

• Own the Local SEO and AI-driven search strategy across accounts.
• Mentor SEO team and provide technical direction.
• Set priorities, review deliverables, and ensure quality standards.
• Develop and update agency SOPs for technical SEO and workflows.
• Manage Google Business Profiles at scale, including suspensions and reinstatements.
• Research and implement AI-powered tools for research and content workflows.
• Define KPIs linking organic visibility to client leads and revenue.
• Lead strategy on key accounts and collaborate with Paid Search, Dev, and Content teams.
• Help clients improve search visibility, leads, and revenue.

Skills

Local SEO Strategy

Technical SEO

Google Business Profile Management

AI-Powered Tools Implementation

SEO Team Leadership

Mentoring

Strategic Leadership

Collaboration

Quality Control

Generative Search

Tools

Google Search Console

GA4

Semrush

Ahrefs

Screaming Frog

BrightLocal

Local Falcon

WordPress

Elementor

Divi

Next.js

Job description

• Own the overarching Local SEO and AIEO strategy for traditional Map Packs and AI-driven search experiences such as Google AI Overviews and ChatGPT
• Mentor and provide technical direction to the SEO team
• Set priorities, review deliverables, and maintain high quality-control standards
• Develop and update agency SOPs for technical SEO, content architecture, entity optimization, and automated workflows
• Manage and troubleshoot Google Business Profiles at scale, including suspensions, reinstatements, and multi-location optimization
• Research and implement AI-powered tools for research, analysis, and content workflows
• Define KPIs connecting organic visibility and Google Business Profile engagement to client leads and revenue
• Lead strategy on key accounts, present performance data, and collaborate with Paid Search, Dev, and Content departments
• Help the digital marketing agency’s clients improve search visibility, leads, and revenue

Requirements

• At least 4 years of hands‑on SEO experience with a focus on local/multi-location search (7+ years required for Director-level consideration)
• Must be based in North America and able to work North American time zones
• Deep knowledge of local ranking factors, including citations, NAP consistency, local link acquisition, and location page strategy
• Demonstrated understanding of generative search, structured data, and topical authority within the context of AI-search experiences
• Strong command of technical SEO, including audits, crawlability, schema implementation, and site architecture
• Experience managing SEO professionals or serving as the strategic lead across a diverse portfolio of clients
• Previous experience in an agency environment, specifically working with multi-location brands, home services, or medical clients
• Substantial experience with Google Search Console, GA4, Semrush/Ahrefs, Screaming Frog, and local-specific tools like BrightLocal or Local Falcon
• Technical familiarity with Next.js frameworks
• Working knowledge of HTML, CSS, and JavaScript
• Experience with WordPress builders like Elementor or Divi

Core Competencies

Demonstrates expertise in Local SEO strategies, technical SEO, and AI-driven search experiences, with a strong focus on improving client search visibility and revenue. Proven ability to mentor teams, manage multi-location SEO efforts, and utilize advanced tools for performance analysis.

Highest-signal resume keywords

• Local SEO Strategy
• Technical SEO
• Google Business Profile Management
• AI-Powered Tools Implementation
• SEO Team Leadership

Hard Skills

• Local Ranking Factors
• Citations
• NAP Consistency
• Schema Implementation
• SEO Audits
• Crawlability
• HTML
• CSS
• JavaScript
• Next.js

Soft Skills

• Mentoring
• Strategic Leadership
• Collaboration
• Quality Control

Industry Keywords

• Multi-Location Search
• Generative Search
• Topical Authority
• Agency Environment
• Home Services
• Medical Clients

Tools & Technologies

• Google Search Console
• GA4
• Semrush
• Ahrefs
• Screaming Frog
• BrightLocal
• Local Falcon
• WordPress
• Elementor
• Divi