Lead Product Marketing Manager, Digital Marketing

DIRECTV; Atlanta (GA); Remote; USD 111,000 - 202,000; Full time

Job summary

DIRECTV is seeking a Lead Product Marketing Manager, Digital Marketing to own end-to-end go-to-market campaigns across paid, organic, and partner channels for commercial customers.

You will drive strategy, collaborate with cross-functional teams, and mentor teammates while optimizing campaigns with analytics and testing to improve engagement, churn, and ARPU in a remote US-wide role.

Qualifications

• 3–5 years of digital marketing experience; 5+ years preferred in telecom/media/B2B or similar high-volume consumer environments.
• Proven ability to manage complex, cross-functional projects with minimal oversight.
• Strong written and verbal communication skills, including experience presenting to leadership.
• Experience with customer segmentation, targeting, and testing methodologies (A/B/multivariate).

Responsibilities

• Develop and execute integrated digital marketing campaigns across paid search, paid social, display, email, and other digital channels to drive qualified leads and new business.
• Understand the B2B customer journey and move prospects from awareness to retention through digital strategies.
• Partner with creative, media, sales, product, and agency teams to ensure consistent messaging across the customer experience.
• Create and optimize digital content and messaging focused on DIRECTV FOR BUSINESS’s value for bars, restaurants, and other commercial customers.
• Develop testing roadmaps (A/B, multivariate) to optimize messaging, offers, and channel mix.

Skills

Digital marketing

Campaign development

Cross-functional leadership

Analytics & optimization

B2B marketing

Tools

Google Analytics

UTM tracking

Marketing automation

Job description

The Lead Product Marketing Manager, Digital Marketing is a strategic, career-oriented professional responsible for developing and executing integrated go-to-market digital strategies that drive gross adds, reduce churn, improve customer engagement, and grow ARPU. This role owns the end-to-end product marketing lifecycle for their assigned domain, translating market and customer insights into actionable campaigns while managing critical cross-functional relationships to ensure aligned, on-time, and successful delivery of business outcomes. As a subject matter expert, the Lead Product Marketing Manager, Digital Marketing establishes best practices, mentors less experienced team members, and operates with a high degree of autonomy on complex, broad-scope initiatives.

Here’s what you'll do:

Strategy & Campaign Development

• Develop and execute integrated digital marketing campaigns across paid search, paid social, display, email, affiliate, and other digital channels to drive qualified leads and new business

• Strong understanding of the B2B customer journey, with experience developing digital strategies that move prospects from awareness through consideration, conversion, and retention.

• Partner closely with creative, media, sales, product, programming, and agency teams to develop compelling campaigns and ensure consistent messaging across the customer experience.

• Create and optimize digital content and messaging that clearly communicates DIRECTV FOR BUSINESS's value proposition, particularly around sports, live programming, streaming, and the unique needs of bars, restaurants, and other commercial customers.

• Develop testing roadmaps (A/B, multivariate) to continuously optimize messaging, offers, and channel mix.

Cross-Functional Leadership & Project Management

• Manage relationships with cross-functional partners (Product, Sales, Care, Analytics, Creative, Legal, Finance) to ensure strategic alignment and on-time delivery.

• Own project timelines, manage dependencies, and proactively resolve roadblocks that could impact schedules or milestones.

• Communicate campaign status, results, and risks to leadership and incorporate feedback into ongoing execution.

• Lead small projects independently or drive substantial portions of larger organizational initiatives.

Performance Analysis & Optimization

• Partner with analytics agencies to analyze campaign performance and optimizations, using data and analytics to monitor KPIs, identify opportunities, improve conversion rates, and maximize ROI.

• Experience with marketing analytics and attribution, including Google Analytics, UTM tracking, conversion tracking, pixels, dashboards, and the ability to translate data into actionable recommendations.

• Leverage marketing automation and analytics platforms to measure effectiveness and iterate on strategy.

• Apply testing best practices to validate hypotheses and scale what works.

Mentorship & Best Practices

• Serve as a subject matter expert for the product marketing domain.

• Establish and document best practices for the broader marketing organization.

• Provide regular guidance, coaching, and mentoring to less experienced team members.

What you'll need to be successful:

Required

• 3 – 5 years required, 5+ years desired digital marketing experience, preferably in telecommunications, media, sports, entertainment, B2B, or similar high volume consumer business environment

• Proven ability to manage complex, cross-functional projects with minimal oversight.

• Strong written and verbal communication skills, including experience presenting to leadership.

• Experience with customer segmentation, targeting, and testing methodologies (A/B/multivariate testing).

Preferred

• Experience in telecom, subscription services, or a related consumer-facing industry.

• Familiarity with churn reduction, retention, and ARPU-growth strategies.

• Experience mentoring or informally leading junior team members.

• Project management certification or equivalent experience (e.g., Agile/Scrum familiarity).

Core Competencies

• Strategic thinking with a bias toward execution.

• Strong stakeholder management and influence without direct authority.

• Analytical rigor paired with creative problem-solving.

• Comfort operating independently in ambiguous, fast-paced environments.

May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customers' proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

This is a remote position that can be located anywhere in the United States, with the exception of Alaska. #LI-Remote

A career with us comes with big rewards:

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

DIRECTV WAGE ZONES: $111,122 - $201,653

Low (N1): $111,122 - $166,583

Mid (N2): $116,970 - $175,350

High (N3): $128,667 - $192,885

Top (N4): $134,516 - $201,653

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

Fair Chance Ordinance Notice for Los Angeles County applying for jobs at DIRECTV (https://tbcdn.talentbrew.com/company/390/pdf/fcoe-official-notice-eng-final-8302024.pdf)

Compliance Notice Regarding Use of Automated Decision-Making Tools in Hiring Process

DIRECTV employees are expected to always be honest, trustworthy, and operate with integrity. Discrimination and harassment of any kind (including sexual harassment) will not be tolerated. We remain steadfast in our belief for diversity, equity, and inclusion; therefore, we encourage success based on individual merit and ability without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military/veteran status, or any other protected status. DIRECTV celebrates and is enriched by our differences; therefore we fully consider all qualified applicants including, those with a criminal history.