Lead Product Marketing Manager, Compete

Socket.dev; San Francisco (CA); Hybrid; USD 175,000 - 218,000; Full time

Benefits offered by this job

Stock options

Health insurance

Vision and dental coverage

Catered meals in office

Commuter benefit

Flexible PTO

Home office budget

401k plan

Job summary

Zip is seeking a Lead Product Marketing Manager to build Zip’s competitive strategy and market intelligence program. You’ll translate insights into actionable messaging and work as a strategic cross-functional partner across GTM, product, and sales.

You’ll come into our downtown San Francisco or NYC office on a hybrid basis (3 days/week) and lead initiatives like battle cards, training, and competitive playbooks to sharpen Zip’s market leadership in procurement orchestration.

Qualifications

• 7+ years in product marketing, competitive intelligence, or related fields.
• Experience extracting insights, articulating findings, and influencing strategic proposals.
• Strong project management skills to run multiple initiatives on time.
• Foundational skills in messaging, GTM, segmentation, and sales enablement.
• Proven ability to influence cross-functional teams across sales and product.
• Excellent storytelling and presentation abilities, in writing, speaking, and visuals.
• Ability to work independently and collaboratively.
• Bachelor-level degree or higher in a related field.

Responsibilities

• Own Zip’s competitive intelligence strategy and in-depth market research.
• Monitor competitor messaging, pricing, partnerships, and GTM moves.
• Develop battle cards, briefs, and objection guides for sales and customers.
• Deliver ongoing training to sales, CS, and other teams on competitive advantages.
• Collaborate with product managers to inform roadmap decisions and differentiation.
• Partner with marketing and IR to ensure Zip’s leadership is reflected in content and reports.
• Synthesize data into clear insights guiding GTM strategy and campaigns.
• Stay ahead of industry trends and procurement tech innovations.

Skills

Product marketing

Competitive intelligence

Market research

Project management

Stakeholder influence

Communication

Team collaboration

Education

Bachelor's degree or higher in a related field

MBA (preferred)

Job description

About Zip

Zip is the AI platform for enterprise procurement — built for humans and agents working together. By orchestrating procurement across teams, tools and suppliers with the help of AI agents, companies can secure the resources they need to innovate faster than ever before.

The world’s most influential enterprises trust Zip, including T-Mobile, OpenAI, AMD, Mars, Dollar Tree and more. Together they’ve saved over 8 billion and processed over 500 billion in spend. Zip’s team includes product leaders from Apple Airbnb and Meta, as well as former procurement leaders from United Health Sanofi MGM Resorts Discover and NASA. Backed by Adams Street Alkeon BOND CRV DST Tiger Global and Y Combinator, Zip has raised 371 million, most recently at a 2.2 billion valuation and has been recognized by Forbes Fintech 50 Fast Company’s Most Innovative Companies Inc Best in Business and LinkedIn Top Startups.

Your Role

We are looking for a Lead Product Marketing Manager who will be responsible for building out Zip’s competitive strategy and market intelligence program. The ideal candidate for this position is a strategic thinker with a deep passion for market research, strong analytical skills and the ability to translate competitive insights into actionable strategies. You’re someone who thrives in fast-paced environments, can operate without a set playbook and excels at distilling complex information into clear compelling messaging.

As a strategic cross-functional partner, you’ll drive competitive enablement across our go-to-market product and executive teams. Example initiatives include developing competitive playbooks and battle cards tracking market trends and competitive moves delivering training to sales teams and partnering with product managers to inform roadmap decisions based on competitive dynamics.

Please note that we are looking for someone who will be able to come into our downtown San Francisco or NYC office on a hybrid basis (3 days / week).

You will

• Own Zip’s competitive intelligence strategy and conduct in-depth research on market trends competitive offerings and emerging threats to inform Zip’s positioning and GTM approach

• Monitor and analyze competitor messaging pricing partnerships and GTM strategies to identify opportunities to sharpen Zip’s positioning and future direction

• Develop and maintain competitive analysis materials e.g. battlecards competitive briefs objection-handling guides etc. to equip sales and customer-facing teams with the insights they need to win

• Deliver ongoing training and enablement sessions for sales customer success and other teams to ensure they have a deep understanding of Zip’s competitive advantages

• Collaborate with product managers to provide competitive insights that shape roadmap decisions feature prioritization and differentiation strategies

• Partner within the marketing and analyst relations team to ensure Zip is well-represented in thought leadership content and industry reports

• Synthesize complex data into clear actionable insights that inform GTM strategy marketing campaigns and sales plays

• Stay ahead of industry trends and procurement technology innovations to ensure Zip remains the clear leader in intake and procurement orchestration

Qualifications

• 7+ years of experience in product marketing competitive intelligence market research or a related field

• Experience extracting insights from data articulating findings and influencing stakeholders on strategic proposals

• Strong project management skills to plan and execute multiple projects simultaneously while meeting deadlines

• Foundational product marketing skills messaging & positioning GTM strategy audience segmentation sales enablement content creation market research etc.

• Proven track record of building and maintaining strong relationships with sales product management and other cross-functional teams

• Excellent communication storytelling and presentation skills written verbal and visual

• An ability to work both independently and collaboratively

• Bachelor's degree or higher in a related field of study

Nice to haves

• Experience and/or domain knowledge in the B2B procurement finance or workflow management space

• Deep understanding of the enterprise technology sales motion and end-to-end customer lifecycle

• Master's degree or MBA

The salary range for this role is $175,000 - $218,000. The salary for this position is determined based on a variety of job-related factors that may include location relevant experience education or particular skills and expertise.

Perks & Benefits

At Zip, we’re committed to providing our employees with everything they need to do their best work.

• Start-up equity

• Full health vision dental coverage

• Catered lunches & dinners for in office employees

• Commuter benefit

• Team building events & happy hours

• Flexible PTO

• Apple equipment plus home office budget

• 401k plan

We're looking to hire Zipsters and that means hiring people who take ownership communicate openly have an underdog mindset and are excited to increase the pace of innovation for every business in the world. We encourage all candidates to apply even if your experience doesn't exactly match up to our job description. We are committed to building a diverse and inclusive workspace where everyone (regardless of age religion ethnicity gender sexual orientation and more) feels like they belong. We look forward to hearing from you!