Lead Product Marketing Manager

Cents; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity Options

Unlimited PTO

Gym & Laundry stipend

Parental leave

Health benefits

401(k)

Job summary

Cents, a New York‑based technology company building the leading platform for laundry and garment care, is hiring its first senior Product Marketer to partner with the VP of Marketing. You’ll adapt and build product marketing systems and lead strategic initiatives across the growing product suite.

You will own go‑to‑market planning, naming and messaging, and collaborate with product, sales and customer success on launches.

Qualifications

• 5+ years in B2B product marketing, software for SMBs.
• Experience taking a product from thesis to launch.
• Proven ability to collaborate with sales and customer success teams.
• Ability to lead multiple work streams in parallel.
• Ability to write and build marketing materials.

Responsibilities

• Audience research, ICP definition and go-to-market strategy.
• Naming, positioning and messaging for existing and future products and features.
• Launch and release process with the product team.
• Sales & customer success enablement in partnership with other marketing functions.
• Competitive intelligence gathering and analysis.

Skills

B2B product marketing

Go-to-market strategy

Cross-functional leadership

Messaging & positioning

Sales enablement

Strong writing

Job description

Why we're hiring

Over the past few years, Cents has evolved from a single product / single audience company to an ever-growing product suite that serves multiple types of operators. To support the company’s future plans, we are looking to hire our first senior Product Marketer. If you join us you’ll partner with the VP of Marketing to adapt and/or build product marketing specific systems and processes all while taking the lead at key strategic initiatives within the company.

Why we're hiring

Over the past few years, Cents has evolved from a single product / single audience company to an ever‑growing product suite that serves multiple types of operators. To support the company’s future plans, we are looking to hire our first senior Product Marketer. If you join us you’ll partner with the VP of Marketing to adapt and/or build product marketing specific systems and processes all while taking the lead at key strategic initiatives within the company.

Key Responsibilities

• Audience research, ideal customer profile definition and go-to-market strategy.
• Naming, positioning and messaging for existing and future products and features.
• Launch and release process in collaboration with the product team
• Sales & customer success enablement in partnership with others in the marketing team
• Competitive intelligence

Requirements

• 5+ years in B2B product marketing, at least 2 of them in software sold to SMBs
• You have experience taking a product from thesis to launch.
• You’ve worked closely with sales and customer success teams.
• You’re comfortable with leading multiple work streams in parallel.
• You’re able to write and build your own materials
• You don't need to know anything about the laundry business. Seriously. We'll teach you about the industry. We're hiring for how you think about users and products.

If you don't match every line here but think you'd be great at this, tell us why. We'd rather hear from you than not.

About Cents

Cents is a New York-based technology company building the leading platform for the $40+ billion laundry and dry cleaning industry, helping laundromats, dry cleaners, and garment care businesses start, manage, and grow. We're backed by top-tier investors including Bessemer, Camber Creek, and Sumeru Equity Partners, and we were just ranked No. 101 on the Inc 5000 for 2026. Our team is full of passionate technology experts obsessed with supporting and empowering small business owners, and we're just getting started. If you want to help elevate an entire industry, this is where that happens.

Benefits Overview

We offer great compensation packages, and comprehensive health benefits, & believe in a strong cohesive team atmosphere. Our laundry stipend, gym stipend and access to learning opportunities from our team and network of advisors, and investors are just the starting point!

• Equity Options
• Unlimited PTO and 12 Paid Holidays
• Gym, Laundry and Work-from-home/Commuter stipend
• Parental leave - Up to 14 weeks fully paid for new parents
• Health benefits, including medical, dental, vision, mental health support, parental leave, life and AD&D insurance, and disability
• 401(k)

Cents is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, age, disability, medical condition, genetic information, marital or familial status, pregnancy or pregnancy-related conditions, military or veteran status, citizenship or immigration status, arrest or conviction record, domestic violence victim status, or any other characteristic protected by applicable federal, state, or local law.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

The salary range listed reflects the base pay for this role in New York City, and actual compensation may vary based on location, experience, and qualifications.