Lead Product Manager (Multiple Positions)

TikTok; New York (NY); On-site; USD 242,000 - 374,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k) with company match

Paid parental leave

Short-term and long-term disability

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days Paid Personal Time

Job summary

TikTok is seeking a Lead Product Manager in New York to own the global brand advertising user journey and product roadmap, with a focus on increasing efficiency, performance, and revenue.

You will design and enhance internal tools, partner with marketing and sales, and drive data-driven product strategies to scale adoption and revenue across markets. The role includes mentoring junior teammates and collaborating across geographies.

Qualifications

• Master's or foreign equivalent degree in Business Administration, Management, Analytics, Marketing, Marketing Intelligence, Advertising or related field with 2 years of related work experience; OR Bachelor's degree with 5 years post-bachelor’s related experience.
• Must have 2 years of experience in: developing product strategy/roadmap; product marketing/operations/strategy in digital advertising; defining product value/pricing; building business cases from market research; developing marketing messages; building go-to-market plans to drive adoption.
• Travel up to 25% domestically and internationally

Responsibilities

• Own and optimize global brand advertising user journey strategy, including long-term vision and product roadmap, focusing on delivery efficiency, ad performance and revenue growth.
• Design and improve internal sales tools that support brand ad opportunity discovery, management, and tracking to boost sales efficiency and revenue.
• Collaborate with global product marketing and sales teams to understand advertiser needs and craft tailored brand ad solutions.
• Conduct user research, competitive analysis, and data analysis to shape short- and long-term product strategies that improve performance and scale adoption and revenue.
• Partner with data engineering to build dashboards, reports, and metrics monitoring ad product performance and identify opportunities.
• Mentor junior level team members.

Skills

Product strategy

Roadmap planning

Product marketing

Pricing logic

Go-to-market

Education

Master's degree

Bachelor's degree

Job description

Discover a career that energizes and excites you every day.

@2026 TikTok

Product

Lead Product Manager (Multiple Positions)

Location:

New York

Employment Type:

Regular

Job Code:

A70216

Responsibilities

Own and optimize global brand advertising user journey strategy, including long-term vision and product roadmap, with a focus on delivery efficiency, ad performance and revenue growth.Design and continuously improve internal sales tools that support brand ad opportunity discovery, management, and tracking, thereby boosting sales efficiency and increasing brand ad revenue.Collaborate with global product marketing and sales teams to deeply understand the advertising ecosystem, uncover advertiser needs, and craft tailored brand advertising solutions.Conduct user research, competitive analysis, and data analysis to shape short- and long-term product strategies that improve product performance and scale adoption and revenue.Partner with data engineering to build and maintain dashboards, reports, and metrics that monitor ad product performance, generate insights, and identify new opportunities.Mentor junior level team members.

Qualifications

QualificationsMust have a Master's degree or foreign equivalent degree in Business Administration, Management, Analytics, Marketing, Marketing Intelligence, Advertising or a related field, and 2 years of related work experience; OR a Bachelor’s degree or foreign equivalent degree in Business Administration, Management, Analytics, Marketing, Marketing Intelligence, Advertising or a related field, and 5 years of post-bachelor’s, progressive related work experience.Of the required experience, must have 2 years of experience in each of the following:Developing product strategy and roadmap to support product growth and scalability;Product marketing and operations, product management, or product strategy in the digital advertising industry;Defining product value or creating pricing logic and hierarchy;Building business cases from market research to analysis;Developing marketing messages for different audiences; andBuilding go-to-market plans and content to drive product adoption.Travel Requirement: Domestic and international travel required up to 25%.Employer: TT Commerce & Global Services LLCType: Full time, 40 hours/weekLocation: New York, NYSalary Range: $241925 - $374000 per yearTikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request#IND-DNI

About the Team

Our team plays a crucial role in ensuring the company’s success. We seek people who are willing to learn and put in the effort to solve problems. Our challenges are not your regular day-to-day problems - you’ll be part of a team that’s developing new solutions to new challenges. It’s working fast, at scale, and we’re making a difference. We are looking for talents to join us on this exciting journey!

Job Information

The base salary range for this position in the selected city is $241925 - $374000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and