Lead Product Manager, Member Experience (Alma)

Springhealth66; New York (NY); Hybrid; USD 182,000 - 242,000; Full time

Benefits offered by this job

Remote-first

Health insurance

401K

Home office stipend

Co-working space stipend

Paid holidays

Flexible PTO

Job summary

Spring Health is seeking a Lead Product Manager, Growth in a hybrid NYC role to drive top-of-funnel acquisition and activation for our marketplace. You will lead AI-enabled growth initiatives, partner with Growth Marketing, and optimize the martech stack to enable scalable, data-driven campaigns.

You will own search, directory experiences, and onboarding, collaborating with Engineering, Design, Data Science, and Marketing to accelerate our flywheel and ensure consumer trust in every interaction.

Qualifications

• 7+ years of product management experience with a focus on growth and top-of-funnel acquisition.
• Proven track record scaling consumer-facing or B2B2C products.
• Experience designing search, marketplace, directory, and onboarding experiences.
• Hands-on experience building and optimizing a martech stack with Growth Marketing.
• Strong experimentation programs (A/B testing, cohort analysis, iterative rollouts).
• Analytical fluency and ability to connect data to product decisions.
• Ability to navigate ambiguity and balance growth, clinical integrity, and user trust.
• Influence senior stakeholders with growth strategy and tradeoffs.
• Experience driving with AI across automations or personalization systems.
• Experience working with commercial partnerships or payer channels.

Responsibilities

• Drive the product strategy and execution for top-of-funnel member growth.
• Partner with Growth Marketing to build and enable a continuous flywheel of testing and iteration across marketing and product.
• Manage and build the martech stack to support scalable, data-driven acquisition campaigns in an AI-first way.
• Design and enhance core marketplace and directory surfaces to help users find care quickly.
• Build a disciplined learning loop that identifies root causes and uses experimentation to adapt future behavior from insights.
• Utilize AI tools to rapidly prototype, iterate on ideas, and amplify speed and quality of product execution.
• Integrate AI capabilities and features into growth products to achieve acquisition, activation, and conversion goals.
• Execute high-velocity A/B tests to improve acquisition and activation metrics.
• Collaborate cross-functionally with Engineering, Design, Data Science, and Marketing to deliver high-impact experiences.

Skills

Growth strategy

A/B testing

Top-of-funnel acquisition

User activation

Marketplace / directory UX

AI-driven product development

Stakeholder influence

AI capabilities in growth

Partnerships / payer channels

Job description

Our mission: eliminatingevery barrier to mental health.

Spring Health is a global mental health company on a mission to eliminate every barrier to mental health. We're building a world where getting support is simple, personal, and built around the person, so care can continue through every job, move, health plan, and life stage.

Our AI-native platform helps us deliver personalized support across self-guided tools, coaching, therapy, medication management, and specialty care. With outcomes independently validated by JAMA Network Open and the Validation Institute, Spring Health reaches more than 170 million people worldwide through leading employers, health plans, and partners.

As an AI-native company, we believe technology should expand the reach, quality, and humanity of care. Every Spring Health team member is expected to use AI tools thoughtfully, apply human judgment to AI outputs, and keep building AI fluency in ways that support their role and our mission.

Alma, a Spring Health Company, is on a mission to simplify access to high-quality, affordable mental health care. We do this by making it easy and financially rewarding for therapists to accept insurance and offer in-network care. When a provider joins Alma, they gain access to a suite of tools that not only help them better run their business, but also grow it sustainably and develop as a provider. Alma is available in all 50 states, with over 20,000 therapists in our growing network. Anyone looking for a therapist can browse Alma’s free directory. Alma has raised $220.5M in funding from Insight Partners, Optum Ventures, Tusk Venture Partners, Primary Venture Partners, First Round Capital, Sound Ventures, BoxGroup, Cigna Ventures, and Rainfall Ventures. Alma was also named one of Inc’s Best Workplaces in 2022 and 2023.

Candidate Interview Guide

Alma, part of Spring Health, is actively seeking a Lead Product Manager, Growth to join our Client Experience organization. Reporting to the Director of Product, Client Experience, this expert-level role will focus on acquiring and activating X0,000 new clients per month. Over 170+ million people have access to care through Spring Health and Alma; we want to help them discover and access this care. You will own a critical area of our marketplace across search, care finding, matching as well as the site to enable a high-velocity growth flywheel.

hybrid role based in New York City, with an expectation to be in the office 2-3 days per week at our 60 Madison Avenue location. Candidates must be based in the NYC metro area or able to relocate independently within 90 days of their start date. Occasional travel will be required for team on‑sites.

What you’ll do:

• Drive the product strategy and execution for top-of-funnel member growth, focusing on net-new client acquisition and activation.
• Partner closely with Growth Marketing to build and enable a continuous flywheel of testing and iteration across marketing and product.Manage and build the marketing technology (martech) stack to support scalable, data-driven acquisition campaigns in an AI-first way.
• Design and enhance core marketplace and directory surfaces to help users seamlessly find care through organic, partnership, and paid channels quickly.Build a disciplined learning loop that identifies root causes and uses experimentation to adapt future behavior based on validated insights.
• Utilize AI tools to rapidly prototype, iterate on ideas, and amplify the speed and quality of product execution while augmenting human judgment.
• Integrate AI capabilities and features into growth products to directly achieve user acquisition, activation, and conversion goals.
• Execute high-velocity A/B tests to improve acquisition and activation metrics across the end-to-end user journey.
• Collaborate cross-functionally with Engineering, Design, Data Science, and Marketing to deliver high-impact, conversion-optimized member experiences.

What success looks like:

Meet or exceed ambitious targets for acquisition, activation, and revenue.Improve conversion metrics from initial discovery through provider selection and care initiation.Increase net-new member activation rates across organic, paid, and partnership channels.Execute high velocity launches with continuous A/B tests with measurable impact on user acquisition.Improve the integration, speed, and performance of the martech stack to accelerate the product marketing flywheel.

What you’ll bring:

• 7+ years of product management experience with a deep focus on growth, experimentation, and top-of-funnel user acquisition.
• Exceptional consumer product mindset with a proven track record of scaling consumer-facing or B2B2C products at scale.
• Demonstrated experience building seamless search, marketplace, directory, and onboarding user experiences.
• Hands‑on experience building and optimizing a martech stack in close partnership with Growth Marketing teams.
• Strong experience designing and running experimentation programs (A/B testing, cohort analysis, iterative rollouts).
• Deep analytical fluency, with the ability to construct strong hypotheses, conduct hands‑on analyses with data directly, and connect behavioral data to product decisions.
• Comfort navigating ambiguity and making tradeoffs between growth velocity, clinical integrity, and user trust.
• Demonstrated ability to influence senior stakeholders and clearly articulate growth strategy, insights, and tradeoffs.
• Experience driving with AI across automations, or personalization systems to improve engagement and retention.
• Experience working with commercial partnership or payer channels.

Nice to have:

• Experience in marketplaces

The target base salary range for this position is $182,000 - $242,000

Benefits:

• We're a remote-first company
• Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
• 401K plan (ADP)
• Lifestyle Spending Account for health, wellness, and family care
• Monthly co-working space membership stipend
• Monthly work‑from‑home stipend
• Financial wellness benefits through Northstar
• Pet discount program through United Pet Care
• Financial perks and rewards through PerkSpot
• EAP access through Aetna
• One‑time home office stipend to set up your home office
• Inclusive family and medical leave plans
• 12 paid holidays and 1 Alma Give Back Day
• Flexible PTO

Our privacy policy:

https://springhealth.com/privacy-policy/

Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.