Lead - Partner Marketing

Freshworks; Boston (MA); Hybrid; USD 109,100 - 143,220; Full time

Benefits offered by this job

Dental insurance

Medical insurance

Vision insurance

Disability insurance

Life insurance

Equity + ESPP

Flexible PTO

Commuter benefits

Wellness benefits

Adoption & parental leave

Job summary

Freshworks is seeking a high-impact Partner Marketing Manager to drive growth across our Americas channel ecosystem, spanning resellers, VARs, and distributors in North America and LATAM. This hybrid role is based in Boston, MA with in‑office presence three days a week.

You will develop joint marketing plans, tailor Local GTM motions for NA & LATAM, and enable partner programs through MDF management, campaigns and events.

Qualifications

• 6-8 years of experience in a Partner marketing role with channels, resellers, ISV/SI partnerships.
• Experience marketing Technology and SaaS is a bonus.
• Ability to rally multiple teams to drive co‑marketing campaigns.
• Creative, self‑driven with a customer‑centric mindset.
• Strong project management and organizational skills with multiple priorities.
• Analytical and ROI‑driven with knowledge of CRM and marketing tools.

Responsibilities

• Build joint marketing plans with distributors, resellers and VARs to drive pipeline.
• Develop localized GTM motions for NA & LATAM; tailor messaging and assets.
• Advise or execute co‑marketing programs: webinars, roundtables, digital campaigns and events.
• Lead partner marketing campaigns using assets, content syndication and distributor amplification.
• Manage MDF planning, approvals, and ROI aligned to regional revenue.
• Collaborate with Channel Sales to ensure cohesive field execution.
• Highlight customer wins and co‑selling success to nurture partner advocacy.
• Track performance metrics across MQCs, SAOs, events and pipeline by partner type.
• Participate in quarterly business reviews with reseller, VAR and distributor leaders.

Skills

Partner marketing

Channel partnerships

SaaS marketing

CRM systems

Marketing automation

Project management

Analytics & ROI

Tools

CRM software

Marketing automation

Job description

Job Description

Freshworks is seeking a high-impact Partner Marketing Manager to drive growth across our Americas channel ecosystem, spanning resellers, VARs, and distributors in North America (US) and LATAM (Brazil, Mexico, Subtropical South America).

This role serves as the GTM engine behind our partner‑led growth, accelerating pipeline through targeted co‑marketing programs, strategic field activations and scalable partner enablement. You’ll work directly with influential distributors and high‑growth VAR partners to expand Freshworks’ reach, strengthen brand presence and amplify sales momentum across diverse markets.

We’re looking for a marketer who can think strategically, execute flawlessly, operate across cultures and serve as the connective tissue between Sales, Channel and Marketing.

Please note: This is a hybrid role that will be based in Boston, MA and requires an in‑office presence three days per week (Tuesday - Thursday).

• Build joint marketing plans with key distributors, top resellers and strategic VARs to drive MQCs, SAOs and pipeline.
• Develop localized GTM motions for NA & LATAM markets (Brazil, Mexico, Subtropical South America), tailor messaging and adapt program assets.
• Ability to advise or execute high‑impact co‑marketing programs: webinars, roundtables, digital campaigns, partner‑led events and industry sponsorships.
• Drive through‑partner marketing using campaign‑in‑a‑box assets, content syndication and distributor‑led amplification.
• Manage MDF planning, approvals, and ROI, ensuring investments ladder into the regional revenue plan.
• Collaborate with Channel Sales leaders to ensure cohesive field execution and shared goals.
• Nurture partner advocacy by identifying and showcasing case studies, customer wins and co‑selling success.
• Track and report performance metrics across MQCs, SAOs, events and pipeline contribution by partner type.
• Participate and represent partner marketing in quarterly business reviews with key reseller, VAR and distributor leaders.
• Maintain operational rigor across program calendars, partner communications and system updates (SFDC).
• Collaborate with cross‑functional teams such as Sales, Partnerships, Product, Product Marketing, Field Marketing, & Customer Advocacy to ensure partners' visibility in the Freshworks ecosystem & vice versa.

Qualifications

• 6-8 years of experience in a Partner marketing role, such as channels, Resellers, Tech (ISV), and SI partnerships.
• Experience in marketing Technology and SaaS businesses will be a bonus.
• Ability to bring multiple teams together to drive co‑marketing campaigns.
• Creative thinking, self‑driven & having a customer‑centric mindset.
• Possess strong project management and organizational skills, demonstrating the ability to prioritize tasks effectively, consistently meet deadlines and adeptly manage multiple projects simultaneously.
• Possess strong analytical & problem‑solving skills, should be data & ROI driven.
• Possess a wealth of knowledge in CRM systems, marketing automation platforms, and various tools for effective planning & execution of marketing campaigns.

Additional Information

The annual base salary range for this position is $109,100 - $143,220 USD. This role is also eligible for a target bonus.

Compensation is based on a variety of factors including but not limited to location, experience, job‑related skills, and level. Bonus/equity may be available. Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business.