Lead Partner Communications Specialist

SureSkills; United States; On-site; USD 130,000 - 190,000; Full time

Job summary

SureSkills is seeking an experienced Lead Partner GTM & Communications Strategist to support Google Cloud's Partner Learning & Certification initiatives. The role focuses on developing and managing go-to-market, activation, and communications strategies to strengthen partner education and enablement across the Google Cloud ecosystem.

You will craft integrated, multi-channel campaigns spanning social, email, webinars, events, and partner platforms, while aligning content and resources with

Qualifications

• 8+ years across GTM, communications, partner marketing, digital marketing, social media, content strategy or enablement.
• Experience in cloud technology, partner ecosystems, learning and certification is highly advantageous.
• Excellent writing, editing, storytelling, and stakeholder-management skills.

Responsibilities

• Develop and manage multi-channel GTM and activation strategies for partner learning and certification initiatives.
• Translate priorities into GTM plans with audiences, messaging, channels, and timelines.
• Drive awareness, engagement, and adoption of learning opportunities through partner programs.
• Create partner-specific resources including decks, emails, and reports to support enablement.
• Lead webinars, events, and campaigns from planning through post-launch optimization.
• Measure success and optimize communications strategies based on data and feedback.

Skills

GTM strategy

Communications

Partner marketing

Digital marketing

Social media

Content strategy

Enablement

Job description

SureSkills is a leading edtech services company that partners with global technology leaders including Google, AWS, Microsoft, VMware, Meta, and Coursera to build high-impact learning and enablement experiences. Our technical education programmes combine learning strategy, hands-on technical experiences, partner enablement, and practical application to help individuals and organizations build the skills needed to succeed with rapidly evolving technologies.

About the Role

We are seeking an experienced Lead Partner GTM & Communications Strategist to support Google Cloud's Partner Learning & Certification team.

This is a senior strategic role responsible for developing and managing Go-to-Market, activation, and communications strategies that strengthen partner education, enablement, and certification across the Google Cloud ecosystem.

Working across a diverse partner audience — including Global Systems Integrators (GSIs), Regional Systems Integrators (RSIs), Managed Service Providers (MSPs), Independent Software Vendors (ISVs), and other strategic partners — you will shape how learning and certification initiatives are positioned, promoted, and activated through Google Cloud Skills Boost for Partners and the wider partner ecosystem.

You will develop integrated, multi-channel strategies spanning social and digital communications, partner learning websites, webinars, events, campaigns, email, and partner-facing content. You will also work closely with internal Partner Learning Consultants to develop tailored communications and resources that support the specific learning and certification priorities of individual partners.

The successful candidate will combine strong GTM and strategic communications expertise with hands-on campaign execution, bringing structure, creativity, and a strong understanding of digital and social engagement to partner learning initiatives.

Key Responsibilities

• Develop and manage GTM and activation strategies for Google Cloud partner learning and certification initiatives.
• Translate learning, certification, and partner priorities into clear GTM plans covering audiences, positioning, messaging, channels, timelines, and execution.
• Develop strategies to increase awareness, engagement, and adoption of learning and certification opportunities through Skills Boost for Partners.
• Support initiatives across a broad partner ecosystem including GSIs, RSIs, MSPs, ISVs, and other Google Cloud partners.
• Create scalable GTM approaches while adapting campaigns and communications to the needs of different partner segments.
• Identify opportunities to improve the partner learning journey and increase participation in education and certification programmes.

Multi-Channel Communications & Social Strategy

• Develop integrated communications strategies across social media, digital channels, email, web, webinars, events, and partner platforms.
• Own the communications and content strategy supporting major partner learning campaigns and programme launches.
• Develop social and digital campaigns that build awareness and engagement around partner learning, certifications, events, and enablement opportunities.
• Build editorial and campaign calendars aligned with wider Google Cloud Partner Learning & Certification priorities.
• Identify creative opportunities to bring technical learning, certifications, programme updates, and partner success stories to life across social and digital channels.
• Ensure messaging and campaigns are coordinated across channels and provide a consistent partner experience.
• Support the strategy, content, and ongoing development of the partner learning website and digital learning experience.
• Ensure partners can easily discover and understand relevant learning, certification, and enablement opportunities.
• Develop content and resources that support partners throughout their learning and certification journey.
• Use engagement insights and stakeholder feedback to identify opportunities to improve digital communications and the overall partner experience.

Partner-Specific Communications & Enablement

• Build strong relationships with internal Partner Learning Consultants to understand the priorities, challenges, and learning requirements of individual partners.
• Develop tailored communications and enablement strategies for strategic partner organizations.
• Create partner-specific resources including pitch decks, email campaigns, executive summaries, reports, collateral, infographics, and digital content.
• Translate learning strategies and technical programme information into clear, compelling narratives for both partner leadership and learner audiences.
• Support Learning Consultants in communicating learning plans, certification opportunities, progress, and programme impact to their partner stakeholders.

Campaigns, Webinars & Events

• Develop communications and activation plans supporting partner webinars, events, certification campaigns, and learning initiatives.
• Define campaign audiences, messaging, channel mix, content requirements, timelines, and calls to action.
• Coordinate with internal and external stakeholders to deliver campaigns from initial planning through launch and follow-up.
• Develop pre-event, live, and post-event communications strategies to maximize participation and ongoing engagement.
• Identify opportunities to extend campaign and event content across social and digital channels.

Measurement & Optimization

• Define success measures for GTM, communications, social, and partner activation initiatives.
• Track engagement, reach, campaign performance, partner participation, and adoption.
• Use data and partner feedback to understand which messages, channels, and campaigns are most effective.
• Develop reports, executive summaries, and recommendations for internal stakeholders.
• Continuously refine GTM and communications strategies based on performance and partner insights.

About the Ideal Candidate

• 8+ years of experience across Go-to-Market, communications, partner marketing, digital marketing, social media, content strategy, or enablement.
• Proven experience developing and executing multi-channel GTM and communications strategies.
• Experience within cloud technology, partner ecosystems, technical learning, certification, or enablement would be highly advantageous
• Strong experience with digital and social media strategy, including campaign planning, content strategy, audience engagement, and measurement.
• Experience supporting partner, channel, ecosystem, or B2B audiences, ideally within a technology environment.
• Strong understanding of how to drive awareness, activation, engagement, and adoption across different audience segments.
• Excellent writing, editing, and storytelling skills, with the ability to translate complex or technical information into clear and engaging communications.
• Experience developing a broad range of communications and enablement materials, including campaigns, web content, presentations, pitch decks, executive summaries, reports, and infographics.
• Experience planning and promoting webinars, events, digital campaigns, or similar audience engagement initiatives.
• Strong stakeholder management skills and the ability to build effective relationships across large, cross-functional organizations.
• Comfortable balancing high-level strategy with hands-on execution..
• Strong analytical skills with the ability to use engagement and campaign data to inform future strategy.
• Excellent presentation, project management, and organizational skills.