Lead Paid Search Strategist

829 Studios; Lexington (KY); Remote; USD 90,000 - 110,000; Full time

Benefits offered by this job

Paid Time Off

14 Company Holidays

401K + Match

Life Insurance

Healthcare

Vision Coverage

Commuter Benefits

Continuing Education

Remote Workplace

Job summary

829 Studios is seeking a Senior Lead Paid Search Strategist to manage a portfolio of enterprise clients. You will develop, optimize, and report on paid advertising campaigns across platforms.

The role emphasizes cross-functional collaboration, client communication, and mentorship of junior colleagues. Remote work is available with an office option in Boston; candidates can work from multiple states in the US.

Qualifications

• 6–8 years managing paid advertising programs.
• Strong knowledge of Google Ads and Facebook Ads.
• Proficiency in Google Sheets, Google Slides, and Google Docs.
• Deep understanding of analytics tools such as Google Analytics and HubSpot Analytics.
• Understanding of landing page optimization best practices.
• Experience with project management tools such as ClickUp, Asana, or Monday.com.
• Experience with pixeling and conversion tracking via Google Tag Manager.
• Experience with reporting tools such as Google Data Studio, NinjaCat, TapClicks, or similar.
• Excellent written and verbal communication and presentation skills.
• Exceptional time management and organization skills.
• Ability to work both independently and in a team-oriented environment.
• Experience juggling multiple campaigns and paid advertising campaigns simultaneously.
• Nice-to-haves: WordPress familiarity, Bing Ads certifications, programmatic experience.

Responsibilities

• Strategize, develop, and maintain multiple digital campaigns for enterprise clients.
• Monitor campaign effectiveness relative to client goals, conversions, and events.
• Provide regular client updates on digital initiatives.
• Prepare client deliverables from kickoff to rolling reports.
• Develop projections and forecasting for client executive teams.
• Advise on achieving business goals through digital advertising.
• Present to client points of contact and executives, tailoring to levels.
• Serve as a technical resource to other departments and peers.
• Drive departmental process improvements.
• Assist with candidate interviews and departmental hiring.
• Onboard, coach, and supervise junior team members if needed.

Tools

Google Ads

Facebook Ads

Google Sheets

Google Slides

Google Docs

Google Analytics

HubSpot Analytics

Google Tag Manager

Google Data Studio

NinjaCat

TapClicks

ClickUp

Asana

Monday.com

Job description

The Lead Paid Search Strategist position is a senior level, client-facing role within 829’s Marketing Services department. This position is ideal for someone who is proactive, a great communicator, analytical, and willing to go the extra mile to get your work completed at a high level. You’ll manage a portfolio of our largest, enterprise clients, executing campaigns and coordinating with colleagues across marketing disciplines to drive collective success.

This role provides the opportunity not only to dive deep into paid ads, but also learn on a broader scope about different areas of 829’s marketing business. You’ll also have the opportunity to mentor and coach junior colleagues and peers - and if interested - manage direct reports over time. We’re growing fast and seeking passionate marketers who want to grow with our team and organization.

What You'll Do

• Strategize, develop, and simultaneously maintain multiple digital advertising campaigns for a portfolio of enterprise sized businesses.
• Monitor the effectiveness of campaigns as they relate to client goals, conversions, and events.
• Update clients regularly as to the status of their digital initiatives.
• Prepare client deliverables from project kickoff documents to rolling reporting.
• Develop and outline projections and forecasting for client executive teams early and continuously within engagements.
• Advise clients on how to best accomplish their business goals through digital advertising.
• Present effectively to day to day client POCs as well as client executive and board team members, tailoring presentations respectively to different levels within their organization.
• Serve as a technical resource to other departments, committees, and your peers.
• Conceptualize, vocalize, and implement departmental process improvements.
• Assist with candidate interviews and the departmental hiring process.
• Onboard, coach, and supervise one or more junior reports, if interested.

What You'll Bring

• A minimum of 6-8 years managing paid advertising programs, preferably in an agency setting.
• Thorough understanding of various paid advertising tool sets such as Google Ads and Facebook Ads.
• Proficiency in Google Sheets, Google Slides, and Google Docs.
• Deep understanding of analytics tools such as Google Analytics, Hubspot Analytics, or similar.
• Understanding of landing page best practices and optimization techniques.
• Experience with project management tools such as ClickUp, Asana, or Monday.com.
• Experience with pixeling and conversion tracking via Google Tag Manager or other means.
• Experience with reporting tools such as Google Data Studio, NinjaCat, TapClicks, or similar.
• Excellent written and verbal communication and presentation skills.
• Exceptional time management and organization skills.
• Ability to work both independently and in a team-oriented environment.
• Experience juggling multiple projects and paid advertising campaigns simultaneously.

Nice-to-Haves:

• Familiarity with WordPress or a similar CMS.
• Bing Ads certification(s).
• Programmatic experience.
• Experience training and mentoring more junior team members.

Benefits and Perks

We ProvideRemote Workplace.

You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VT, VA.

• Paid Time Off.
• Receive generous paid vacation benefits that increase each year you’re with us, 14 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
• 401K + Match.
• 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.
• Life Insurance Benefit.
• No-cost coverage to ensure peace of mind for your family.
• Short Term Disability Benefit.
• We've got you covered if you need to be OOO with an illness or injury that keeps you out of work.
• Healthcare.
• Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.
• Commuter Benefits.
• Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.
• Continuing Education.
• Access to monthly team-led webinars, exclusive 829-cohort based learning, digital course platforms, and funding opportunities to attend national conferences and events.

What We Believe

At 829 Studios, we boldly embrace diversity, inclusivity, and equal opportunity. Our goal: a team rich in backgrounds, perspectives, and talents. Why? Because inclusivity powers our brilliance and client success. We are an Equal Opportunity Employer that is committed to equal employment opportunities regardless of race, religion, creed, color, sex, pregnancy, sexual orientation, gender, gender identity, national origin, disability, mental illness, age, ancestry, genetic information, military service, or any other status protected under applicable federal, state, or local laws.

Who We Are

829 Studios is a Boston-based integrated digital marketing agency with a mission to propel organizations to unlock their full potential and accomplish their most ambitious goals. We harness the power of logic with magic – a balance of data-driven strategy and brand-focused creative. We partner with diverse organizations across various industries and our client list encompasses venture-backed start-ups, publicly traded companies, non-profits, and more. By committing not only to our growth as a company, but the development of our employees and teams’, we have created a collaborative environment that fosters ingenuity and promotes diversity, equity, inclusion, and belonging values within our community. 829 has been recognized as one of the nation’s top agencies by the Inc. 5000 Fastest-Growing Privately Held Companies, Adweek 100 Fastest-Growing Digital Agencies, Boston Business Journal's Fast 50 (Massachusetts' 50 Fastest-Growing Private Companies), HubSpot's Top Digital Agencies list, and a we are and employee-certified Great Place to Work.

Salary Range

$90,000-$110,000

We determine compensation based on experience, demonstrated skills, and current market conditions at the time of hire to ensure fairness and consistency across roles. Actual compensation will depend on experience and may be adjusted based on skills, qualifications, and alignment with the scope and impact of the role.