Lead, Marketing

Net Conversion; Orlando (FL); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Hybrid Schedule

Competitive Salary

Unlimited PTO

4% 401k Match

Paid medical at base tier

Wellness Initiatives

Summer Fridays

Job summary

Net Conversion in Orlando is seeking a Lead, Marketing to drive advanced paid media strategies and lead a team of marketers. The ideal candidate will have a strong background in Google Ads and campaign management, with a focus on innovation and measurable performance.

Responsibilities include coaching team members, developing multi-channel campaigns, and ensuring success for partners. A Bachelor's degree and 4-6 years of experience are preferred, along with strong analytical and leadership skills.

Net Conversion offers a hybrid schedule, competitive salary, and various benefits including unlimited PTO and a 4% 401k match.

Qualifications

• 4-6+ years prior experience in a role requiring similar skill sets.
• Ability to work with minimal supervision and determine task priorities.
• Advanced analytical and problem-solving skills.

Responsibilities

• Lead the development of audience-first marketing strategies.
• Partner with internal teams to develop multi-channel media strategies.
• Manage media vendor vetting and implementation.

Skills

Leadership

Google Ads

Analytical Skills

Project Management

Storytelling

Problem Solving

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Display & Video 360

Search Ads 360

Campaign Manager

Meta

Google Workspace

MAC

Job description

This role is to be performed in the Orlando, FL or Chicago, IL office.

Description

Lead, Marketing
Job Title: Lead, Marketing
Date: 2026
Department: Marketing
Reports To: Senior Manager, Marketing

About Net Conversion

We’re a data‑obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of “more” for our clients and ourselves. Our people are our differentiator, fostering a unique, award‑winning culture (10+ times “Best Place to Work”) that champions disruptive thinking and work‑life balance. We’re not corporate—we’re better, and hopefully you’ll learn why!

Major Purpose

The Lead, Marketing is responsible for driving innovation of advanced paid media strategies that deliver measurable performance. The Lead, Marketing plays a critical role in the marketing pod, ensuring partner and company success, leading the development of audience‑first marketing strategies, flawless campaign execution, and sophisticated testing plans. The Marketing Lead will be responsible for coaching and guiding Analysts to success. The position requires an individual who is business savvy to understand and advance partner marketing goals, a technical mind with the attention to detail, patience to troubleshoot within the latest ad tech platforms, and a desire to help lead a team making a big impact in the marketing industry.

Major Responsibilities

• The Lead, Marketing will have 1-3 Marketing direct reports to provide support, guidance, and coaching.
• Partner with partners and internal teams to develop robust multi‑channel media strategies and campaigns.
• Advanced knowledge in creating and managing campaigns within native platforms including Google Ads, Display & Video 360, Search Ads 360, Campaign Manager, Meta and more.
• Media vendor vetting and implementation.
• Lead partner engagement for assigned accounts.
• Lead the data storytelling for partner presentation decks.
• Identify and execute media tests and continued innovation.
• Work with the Analytics team to track media performance and make optimizations.
• Contribute to fast‑paced, entrepreneurial, team‑based environment.

Requirements

CANDIDATE SHOULD HAVE

• College degree in marketing, business or a related field or equivalent related experience.
• 4-6+ years prior experience in a role requiring similar skill sets.
• Ability to lead.
• Google Ads certifications.
• High proficiency managing campaigns within native platforms including Google Ads, Display & Video 360, Search Ads 360, Campaign Manager, Meta and more.
• Experience in storytelling through presentation decks.
• Ability to work with minimal supervision, determine task priorities and follow‑through.
• Advanced analytical and problem‑solving skills.
• Superior organization, project, and personnel management skills.
• Google Workspace proficiency.
• MAC proficiency.

Education & Experience

• 4-5 years relevant experience.
• Bachelor's degree in Marketing, Business Management, Business Administration, Public Relations, or a relevant field preferred.

Physical Requirements

• Periods sitting at a desk and monitoring computer (we have ergonomic sit‑stand desks).

What does Net Conversion have to offer?

• Hybrid Schedule
• Competitive Salary
• Paid medical at the base tier for the employee only
• All the standard medical, dental, vision options
• Unlimited PTO
• 60% STD at no cost to the employee
• 7 weeks Paid Parental leave after 1 year of service
• Supplemental product options such as critical illness, cancer, hospital, life, and more
• 4% 401k Match
• Wellness Initiatives
• Summer Fridays (office closes at 2pm)
• Pet Benefits
• 3 & 5 year anniversary milestone gifts

Net Conversion does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Net Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].