Lead Manager, Campaign Management

Cricket Wireless LLC.; Dallas (TX); On-site; USD 144,000 - 216,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Paid Time Off and Holidays

Paid Parental Leave

Job summary

AT&T is seeking a Lead Product Marketing professional to drive cross-functionalCampaign governance, end-to-end management, and strategic alignment across Product and Brand Marketing. You will enable the AT&T way of Marketing while delivering measurable results in a large organization.

The role emphasizes data-driven decision making, rigorous risk mitigation, and executive-level reporting to ensure campaigns meet strategic objectives and drive consumer impact.

Qualifications

• Education typically requires a Bachelor's degree.
• Experience typically requires 6+ years in a similar area of responsibility.

Responsibilities

• Manage complex marketing campaigns from genesis through launch and optimization.
• Coordinate cross-functional planning and executive-level reporting across Marketing and partners.
• Drive AT&T's way of Marketing, enabling collaboration across teams and removing roadblocks.

Skills

Marketing strategy

Campaign management

Risk mitigation

Executive reporting

Cross-functional collaboration

Data-driven analytics

Adobe Workfront

Microsoft Office

Education

Bachelor's degree

MBA

Tools

Adobe Workfront

Microsoft Office

Job description

In this highly visible role, you will support our Marketing organization and drive campaign processes and governance, enabling AT&T's way of Marketing. You are a cross-functional marketing expert who leverages data to drive progress across stakeholders, mitigates risks before they emerge and are a go-to for solving the most challenging problems. You thrive on driving clarity, cohesion, and consistency by developing new systems, processes, and thinking to effectively enable our marketing machine. Responsible for cross-functional management of critical go-to-market campaigns and all that entails, driving strategic alignment and efficiency across AT&T's portfolio and for all relevant stakeholders across Product and Brand Marketing and respective partners. The ideal candidate would be considered a Marketing expert and have experience in driving change in a large organization. You are grounded in marketing strategy, end-to-end campaign management, and process optimization. This is far more than a project management role. You are a steward of accountability and an influencer of AT&T's value and impact to consumers, and instrumental to our continued success. This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

You will be responsible for:

• Campaign management and governance Manage the intricacies of complex marketing campaigns from genesis/ pre-planning through launch and optimization. Pay keen attention to detail for timelines to ensure clear communication at the working and executive level to assist in clear and timely decision-making for each campaign milestone. Document progress, alerts & variances, and timelines of respective campaigns to ensure marketing records remain up to date with the latest strategies, decisions and outcomes. Effectively plan and facilitate working checkpoints with all levels of leadership. Synthesize the decisions and care for their follow-through. Utilize working knowledge of Adobe Workfront or similar workflow management tool.
• Strategic coordination to ensure optimized execution o Cross-analyze and meaningfully contribute to multiple layers of marketing planning, from strategic annual plans to channel and messaging-specific plans. o Ensure marketing approaches and executions tightly tie to foundational plans and strategies. Escalate and course-correct when they don’t. o Monitor campaign launches and performance. Lead reviews and retrospectives that suggest optimizations and future improvements.
• Enablement of AT&T way of Marketing o Drive rigor around AT&T’s way of Marketing for planned and in-year programs and consistently seek ways to create efficiencies. o Enable collaboration across MGO and partner organizations to ensure successful execution of the strategic vision. o Support marketing stakeholders to reach goals, mitigate risk and remove roadblocks, capturing all key information so improved process can be replicated. o Responsibly teamwork on codifying campaign management and overall marketing processes.

Core Competencies:

• Background in holistic marketing across multiple brands at large companies; B2B, Local and Direct Marketing experience a plus, but not a requirement
• Experience managing multi-faceted go-to-market campaign processes requiring strong organizational skills, detail-focused strategic oversight, rigorous risk mitigation, and executive-level reporting
• Comfortable working in ambiguous environments with an ability to create structure and process, building something from nothing
• Able to work autonomously and to take initiative, managing multiple large-scale projects at a time
• Executive presence to inspire confidence with internal and external constituents
• Collaborative and willing to roll up your sleeves with the team and get close to the details
• React quickly with strategic thinking and proactive solutioning in a fast-paced environment
• Strong communicator; verbal and written
• Highly organized and accountable
• Operational by nature, but through a strategic lens
• Patient and persistent
• Working knowledge of Adobe Workfront or similar workflow management tool
• Expert in Microsoft Office

Preferred

• MBA or Master’s degree
• Experience with Bynder or other Digital Asset Management tools
• Creative or Media Agency experience

Education & Experience:

Education: Typically requires a Bachelors degree.

Experience: Typically requires 6+ years of experience in similar area of responsibility

Our Lead Product Marketing jobs earn between $143,800.00 - $215,800.00 USD Annual.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
• Weekly Hours: 40
• Time Type: Regular
• Location: Dallas, Texas
• Salary Range: $143,800.00 - $215,800.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

We are pioneers of making connections and have been ever since Alexander Graham Bell invented the telephone and founded our company. That was nearly 150 years ago, and we haven’t stopped innovating since. At our core, we help bring families, communities, and businesses together with the products and services they need to thrive every day. From the widespread and growing availability of 5G and Fiber to working on things we once only dreamed of—at AT&T, we create connections that change the world.