Lead Management Specialist

Leonard Truck Outfitters; Mount Airy, Northern (NC, KY); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

401K with company match

Paid days off

Training and growth opportunities

Job summary

Leonard Buildings and Truck Accessories is seeking a Lead Management Specialist (Optional Remote) to manage and nurture sales leads across the U.S. This role reports to the Director, Customer Service and does not have direct reports.

You will qualify and route leads, support the sales team with accurate information, and continually refine lead management processes to drive revenue growth.

Qualifications

• Bachelor’s degree preferred in marketing, business, or related field.
• 3 years’ experience in a similar role, preferably in sales or marketing.
• Sales or lead management certifications preferred.
• Experience with CRM systems and lead tracking tools.

Responsibilities

• Manages the sales lead pipeline, ensuring leads are properly qualified, tracked, and nurtured.
• Evaluates incoming leads to determine their potential as prospective customers.
• Creates and distributes qualified leads to sales reps based on territory or product expertise.
• Works closely with the sales team to provide necessary lead information for follow-up.
• Provides feedback on lead quality and conversion rates.
• Analyzes lead data to identify trends and opportunities for improvement.
• Provides regular reports to management on lead performance.
• Reviews and improves lead management processes to increase efficiency.
• Maintains and updates the CRM system for data accuracy.
• Supports lead generation through marketing channels (email, events, webinars).
• Stays updated on industry trends, competitors, and customer needs.

Skills

Lead generation

CRM systems

Lead tracking tools

Analytical skills

Communication skills

Organization

Sales orientation

Problem solving

Education

Bachelor’s degree in marketing/business

Sales/lead management certifications

3 years’ experience in a similar role

1 year: Customer Service

Tools

CRM systems

Lead tracking tools

Job description

Established in the Blue Ridge foothills of North Carolina in 1963, Leonard Buildings and Truck Accessories is a manufacturer and distributor whose product lines include storage buildings, cargo and utility trailers, truck covers, truck and van accessories, carports, playhouses, chicken coops, and dog houses. We serve our residential, commercial, fleet, and government customers through our 150+ retail store locations in eighteen states, supported by our corporate offices (in Mount Airy, NC, and Cobden, IL), distribution centers, and strategically located manufacturing facilities.

Job Summary:

The Lead Management Specialist is Optional Remote at the Customer Service Center (CSC), with operations in the U.S. and has overall responsibility for managing and nurturing sales leads to drive business growth. This position reports directly to the Director, Customer Service and does not have direct reports.

Job Responsibilities:

• Manages the sales lead pipeline, ensuring leads are properly qualified, tracked, and nurtured.
• Evaluates incoming leads to determine their potential as prospective customers based on predefined criteria.
• Creates and distributes qualified leads from incoming calls and online chats to the appropriate sales representatives based on territory, product expertise, or other criteria.
• Works closely with the sales team to ensure they have the necessary information to follow up with leads.
• Provides feedback and insights on lead quality and conversion rates.
• Analyzes lead data to identify trends and opportunities for improvement.
• Provides regular reports to management on lead performance.
• Reviews and improves lead management processes to increase efficiency and effectiveness.
• Maintains and updates the company’s CRM system, ensuring data accuracy and completeness.
• Supports lead generation efforts through various marketing channels, such as email campaigns, events, webinars, etc.
• Stays updated on industry trends, competitor activities, and customer needs to improve lead targeting and qualification.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Competencies (skills, knowledge, and abilities):

• Knowledge of lead generation and lead management best practices.
• Familiarity with CRM systems and lead tracking tools.
• Analytical skills to assess lead data and performance metrics.
• Strong communication and interpersonal skills.
• Excellent organizational and multi-tasking abilities.
• Adaptability to work in a fast-paced and dynamic environment.
• Sales-oriented mindset with a focus on lead conversion and revenue growth.
• Excellent problem-solving skills.

Education/Experience Requirements:

• Bachelor’s degree in marketing, business, or related field preferred.
• Sales or lead management certifications preferred.
• 3 years’ experience in a similar role, preferably in a sales or marketing environment.
• 1 year: Customer Service

Travel:

This position does not require travel.

What does Leonard Offer?

• Competitive salary compensation role.
• Competitive benefits package.
• 401K with a company match.
• Paid days off: holiday and vacation.
• Continuous training and growth opportunities to build your career with Leonard.

Physical Requirements:

• Ability to remain in a stationary position 75% of the time.
• Ability to type on a keyboard.
• Ability to hear and talk.
• Ability to move about inside the office to access filing cabinets, office machinery, etc.
• Ability to operate a computer and other office productivity machinery, such as a calculator, copy machine, and printer.
• Requires close vision for computer work and reviewing correspondence.
• Work is performed in a controlled office, with noise levels within acceptable safety levels, paper dust, etc.

The Company is an Equal Opportunity Employer. It is the policy of the Company to administer employment based solely on an individual’s qualifications, ability, and performance without regard to race, color, religion, gender identity, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, age, national origin or ancestry, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status, political affiliation, marital status, or any other characteristic protected by federal, state or local law.