Lead, Loyalty and Co-Brand

Royal Caribbean Cruises Ltd; Miami (FL); On-site; USD 110,000 - 160,000; Full time

Job summary

Royal Caribbean Group is seeking a Lead, Co-Brand Credit Card – Onboard Acquisition & Experience to drive onboard card applications and optimize the guest journey. The role partners with onboard operations, marketing, loyalty, and banking partners to deliver high-impact acquisition strategies and memorable cardholder experiences.

Responsibilities include designing offers, setting KPIs, and enabling frontline staff to promote the co-brand card while enhancing guest satisfaction and loyalty

Qualifications

• Minimum of 5 years experience in marketing and/or events
• Loyalty, travel, partnership marketing, or co-brand/payment product experience is a plus
• Proficiency in Excel, PowerPoint, BI tools (e.g., Power BI), and AI tools
• Demonstrated ownership of initiatives from strategy through execution with strong attention to detail
• Clear and confident communicator, with experience presenting to senior stakeholders and large audiences
• Self-starter who thrives in a fast-paced, cross-functional environment, including external partners
• Skilled project manager capable of managing complex, multi-stakeholder initiatives
• Collaborative and influential, with strong relationship management skills
• Well-rounded marketer with experience across digital and onboard customer journeys
• Highly organized, detail-oriented executor who excels at planning and delivering flawlessly against objectives
• Strong business acumen with the ability to identify key opportunities, assess impact, and drive strategic action
• Sharp critical thinker with a structured approach to analysis, ability to leverage and manipulate data to inform strategic decisions and enable effective problem-solving
• Innovative mindset with willingness to test and learn

Responsibilities

• Develop and execute onboard acquisition strategies to drive co-brand credit card applications and approvals.
• Optimize guest-facing acquisition touchpoints including onboard sales channel, digital placements, and guest communications.
• Design and implement compelling onboard offers, messaging, and incentives to increase conversion rates.
• Establish KPIs and performance metrics to continuously improve onboard acquisition effectiveness.
• Partner with training and operations teams to ensure frontline staff are equipped to promote the co-brand card.
• Own and enhance the end-to-end onboard cardholder experience, ensuring awareness and utilization of card benefits.
• Partner with contact center and internal partners to remove friction points in the guest journey, address cardholder concerns, and increase engagement with the co-brand program.
• Develop and deliver onboard experiences and events tailored for co-brand cardholders.
• Create differentiated engagement opportunities that encourage top of wallet behavior and reward card engagement.
• Plan and execute cardholder events (e.g., special access, curated activities).
• Evaluate and optimize event impact on guest satisfaction, spend, and loyalty.

Skills

Marketing experience

Events management

Cross-functional collaboration

Stakeholder presentations

Project management

Tools

Excel

PowerPoint

Power BI

AI tools

Job description

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Lead, Loyalty and Co-Brand

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offera competitivecompensationandbenefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be thevacation-industryleader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people.Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

The Royal Caribbean Group’s Loyalty & Direct Marketing Teamhas an exciting career opportunity for afull time Lead, Co-Brand Credit Card – Onboard Acquisition & Experience tothe Senior Manager Credit Card & Gift Card Marketing.

The position is onsite and based inMiami, Florida.

The position is also not eligible for work authorization sponsorship.

Position Summary:

The Lead, Co-Brand Credit Card – Onboard Acquisition & Experience is responsible fordriving growth and engagement of the co-brand credit card program through onboard acquisition channels and cardholder experiences. This role focuses on maximizing new account acquisitions onboard,optimizingthe end-to-end guest journey and redemption, and delivering differentiated cardholder events and experiences that strengthen loyalty andspend.

This role will partner cross-functionally with onboard operations, marketing, loyalty, and bank partners to execute high-impact acquisition strategies and deliver seamless, memorable experiences for cardholders.

Essential Duties and Responsibilities:

Develop and execute onboard acquisition strategies to drive co-brand credit card applications and approvals.

Optimizeguest-facing acquisition touchpoints including onboard saleschannel, digital placements, and guest communications.

Design and implement compelling onboard offers, messaging, and incentives to increase conversion rates.

Establish KPIs and performance metrics to continuously improve onboard acquisition effectiveness.

Partner with training and operations teams to ensure frontline staff are equipped to effectively promote the co-brand card.

Guest Experience & Redemption Journey

Own and enhance the end-to-end onboard cardholder experience, ensuring awareness andutilizationof card benefits.

Partner with contact center and internal partners to remove friction points in the guest journey, address cardholder concerns, and increase satisfaction and engagement with the co-brand program.

Cardholder Engagement & Onboard Events

Develop and deliver onboard experiences and events tailoredforco-brand cardholders.

Create differentiated engagement opportunities that encouragetop ofwallet behavior and reward card engagement.

Partnerwith onboard teams to plan and execute cardholder events (e.g.,special access, curated activities).

Evaluate andoptimizeevent impact on guest satisfaction, spend, and long-term loyalty.

Qualifications, Knowledge and Skills:

Minimum of 5 years experience in marketing and/or events

Loyalty, travel, partnership marketing, or co-brand/payment product experience is a plus

Proficiency in Excel, PowerPoint, BI tools (e.g., Power BI), and AI tools

Demonstrated ownership of initiatives from strategy through execution with strong attention to detail

Clear and confident communicator, with experience presenting to senior stakeholders and large audiences

Self-starter who thrives in a fast-paced, cross-functional environment, including external partners

Skilled project manager capable of managing complex, multi-stakeholder initiatives

Collaborative and influential, with strong relationship management skills

Well-rounded marketer with experience across digital and onboard customer journeys

Highly organized, detail-oriented executor who excels at planning and delivering flawlessly against objectives

Strong business acumen with the ability to identify key opportunities, assess impact, and drive strategic action

Sharp critical thinker with a structured approach to analysis, ability to leverage and manipulate data to inform strategic decisions and enable effective problem-solving

Innovative mindset with willingness to test and learn

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassmenton the basis ofrace, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Groupand each of its subsidiaries prohibit and will not tolerate discrimination or harassment.