Lead Internal Communications Manager

Thumbtack; San Francisco (CA); On-site; USD 187,000 - 242,000; Full time

Job summary

Thumbtack is seeking an Lead Internal Communications Manager to shape how we communicate across the company, aligning internal messaging with business priorities and executive strategy. You will own multi-year initiatives, guide senior leaders, and partner across Brand & Communications, Marketing, People, and product teams.

You will drive high-visibility programs, from all-hands to leadership updates, while applying AI to accelerate research and drafting with top-notch editorial judgment.

Qualifications

• 8+ years of experience in internal or executive communications.
• Proven track record leading enterprise communications strategies that influence executives and drive measurable impact.
• Experience managing company-wide moments like all-hands, AMAs, and leadership announcements.
• Outstanding written and verbal communication, translating complex topics into clear narratives.
• Strong executive presence with ability to advise senior leaders on messaging and change.
• Ability to create scalable programs with data-driven insights to improve effectiveness.
• Editorial judgment in integrating AI into workflows while ensuring final deliverables meet standards.

Responsibilities

• Develop and execute global internal communications strategies connecting business priorities to clear messaging across teams.
• Drive long-term communications initiatives from strategy through execution with best practices for consistency and alignment.
• Advise senior leaders on messaging, shaping executive narratives and employee communications across moments.
• Establish success metrics, evaluate effectiveness, and use insights to improve engagement and outcomes.
• Shape executive and enterprise communications, including all-hands, AMA materials, leadership updates, and company announcements.
• Collaborate with Brand & Communications, Marketing, People, Engineering, Product and other functions to drive alignment.
• Leverage AI to accelerate research, drafting, synthesis, and iteration while maintaining editorial quality.

Skills

Internal communications

Executive communications

Strategic storytelling

Editorial judgment

AI in communications

Executive coaching

Job description

Thumbtack helps millions of people confidently care for their homes.

Thumbtack is the one app you need to take care of and improve your home - from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we'll build together.

About The Employee Communications Team

We shape how it feels to work at Thumbtack. The Employee Communications team sits at the intersection of culture, communication, and brand. We translate Thumbtack's mission and strategy into meaningful moments for employees and candidates alike. By bringing together internal communications and employer brand storytelling, we ensure our values are not just articulated, but experienced.

From leadership messaging and key company moments to recruitment marketing campaigns, we create a cohesive narrative that resonates from a candidate's first interaction through every stage of the employee experience, reinforcing who we are and what we stand for along the way.

About The Role

As Lead Internal Communications Manager, you'll serve as a senior strategist and thought leader on internal communications. You'll own the development and execution of high-impact strategies that span internal communications, employer brand, and executive messaging, driving alignment across the organization and shaping how Thumbtack's story is told.

This is a high-visibility role that requires both strategic vision and hands-on execution. You'll independently lead multi-year communications initiatives, manage complex stakeholder relationships end-to-end, and serve as a trusted partner to senior leaders and cross-functional teams, influencing decisions at the highest levels of the organization.

What You'll Do

• Develop and execute global internal communications strategies that connect business priorities to clear, consistent messaging across teams and audiences.
• Drive long-term, high-impact communications initiatives from strategy through execution, establishing communications frameworks and best practices that improve consistency, effectiveness, and organizational alignment.
• Advise senior leaders on communications strategy, shaping executive messaging and employee narratives through high-stakes, high-visibility, and sensitive business moments.
• Establish success metrics for communications programs, evaluate effectiveness, and use insights to continuously improve communications strategy and employee engagement.
• Shape executive and enterprise communications, including all-hands presentations, AMA materials, leadership updates, and company announcements, ensuring every communication aligns with business priorities, audience needs, and Thumbtack's narrative.
• Influence cross-functional partners at all levels, driving strategic alignment and advancing key initiatives in partnership with leaders across Brand & Communications, Marketing, People, Engineering, Product, and other business functions.
• Leverage AI to accelerate research, drafting, synthesis, and iteration while applying exceptional editorial judgment to ensure quality, accuracy, and audience fit.

In order to be successful, you must bring

• 8+ years of experience in internal or executive communications.
• A proven track record of independently leading enterprise communications strategies that shape business priorities, influence executive stakeholders, and drive measurable organizational impact.
• Success leading communications for company-wide moments such as all-hands meetings, AMAs, executive announcements, reorganizations, and culture initiatives.
• Exceptional written and verbal communication skills, with the ability to translate complex business topics into clear, compelling narratives that inform, inspire, and align diverse audiences.
• Strong executive presence with a demonstrated ability to advise senior leaders on messaging, narrative development, organizational change, and employee communications strategy.
• Ability to establish scalable communications programs, operating models, and best practices, using data-driven insights and measurement to continuously improve effectiveness, team performance, and organizational impact.
• Exceptional editorial judgment, including the ability to thoughtfully integrate AI into communications workflows while maintaining accountability for every final deliverable.

Expected salary ranges

• For candidates living in San Francisco / Bay Area, San Jose, New York City, or Seattle metros, the expected salary range for the role is currently $187,000 - $242,000.
• For candidates living in Austin, TX or Washington DC metros or in California, Massachusetts, New Jersey, or Washington states, the expected salary range for the role is currently $168,300 - $217,800.
• For candidates living in all other US locations, the expected salary range for this role is currently $159,000 - $205,700.

Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.

Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.

Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: [e-mail].

For information about how Thumbtack collects, uses, and shares personal information about job applicants, please see our Job Applicant Privacy Policy.

We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we'll never ask you for money, banking info, or SSNs during hiring. Check out our blueprint on how to spot the fakes.