Lead Graphic Designer

Ello Corp; San Francisco, Northern (CA, KY); Hybrid; USD 161,000 - 200,000; Full time

Job summary

Ello is seeking a senior designer to lead end-to-end design across product, brand and user experience for a children’s education app. You will conduct research, prototype, playtest, and hand off to developers to deliver engaging, conversion-focused experiences.

Collaborate with literacy experts and engineers to develop a cohesive brand identity and design systems, optimize web interfaces and onboarding flows, and create brand characters and UI assets while supporting marketing and internal

Qualifications

• Bachelor’s or foreign equivalent in Graphic Design, HCI or closely related field and 2 years experience as Graphic Designer, Web Designer, UI/UX Designer, Product Designer, Illustrator, Animator or closely related role.
• Alternatively will accept four years experience in the same roles.
• Two years experience with: (i) Web Design; (ii) Brand research, market analysis, brand identity, concepts and implementation; (iii) Adobe Creative Suite; (iv) Figma and LottieFiles.
• One year experience with: (i) Product Design including user research, wireframing, prototyping, interaction design, and user flows; (ii) UI/UX design with prototyping and testing; (iii) Illustration and animation.

Responsibilities

• Lead end-to-end design across product, brand, and user experience for children’s education app.
• Conduct brand and user research to define personas and inform design decisions.
• Develop and maintain design systems and cohesive brand identity.
• Design and optimize web interfaces and onboarding flows to boost usability and conversion.
• Create and animate brand characters and UI assets; support marketing and internal initiatives.

Skills

Web design

Brand research

Market analysis

Brand identity

Prototyping

User flows

Illustration

Animation

Education

Bachelor’s degree in Graphic Design

Human Computer Interaction

Tools

Adobe Photoshop

Adobe Illustrator

Adobe After Effects

Adobe Acrobat

Figma

LottieFiles

Job description

Job Description

Lead end-to-end design across product, brand, and user experience for children’s education app, including product research, prototyping, playtesting, iteration, and developer handoff to create engaging, educational, and conversion-focused experiences. Conduct brand and user research to define personas and inform design decisions, while continuously expanding product features in collaboration with literacy experts and engineers. Develop and maintain a cohesive brand identity and design systems through market research, concept creation, and testing, ensuring consistency across all touchpoints. Design and optimize web interfaces and onboarding flows using UI/UX principles to enhance usability and conversion, partnering closely with marketing and development teams. Create and animate brand characters and UI assets to drive engagement, while also supporting marketing and internal initiatives through landing pages, printed materials, and cross-functional design guidance to maintain brand consistency.

Requirements

Bachelor’s or foreign equivalent in Graphic Design, Human Computer Interaction or closely related design field and 2 years experience as Graphic Designer, Web Designer, UI/UX Designer, Product Designer, Illustrator, Animator or closely related role.

Alternatively

will accept four years experience as Graphic Designer, Web Designer, UI/UX Designer, Product Designer, Illustrator, Animator or closely related.

The position requires the following special skills: Two (2) years experience with: (i) Web Design; (ii) Brand research, market analysis, brand identity, concepts and implementation; (iii) Adobe Creative Suite - Adobe Photoshop, Adobe Illustrator, Adobe After Effects and Adobe Acrobat; and (iv) Figma and LottieFiles; One (1) year experience with (i) Product Design, including user research, wireframing, prototyping, interaction design, and development of user flows for digital products or platforms; (ii) UI/UX design, including prototyping and user flows, preparing assets for testing; and (iii) Illustration and animation work.

Any suitable combination of education, training or experience is acceptable.

Salary

$161,387 to $200,000 per annum

Work Location

24 Shotwell Street, San Francisco, CA 94103

At Ello, diversity is a moral imperative and a competitive advantage. We do not discriminate based on race, religion, skin color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We plan and structure our interviews to assess skills and experience directly. If you need accommodations throughout the interview process, please contact [e-mail].